Data in the Museum: Experimenting on People or Improving Their Experience?
Museum 2.0
FEBRUARY 18, 2015
Every few months, a major news outlet does an "expose" about data collection on museum visitors. These articles tend to portray museums as Big Brother, aggressively tracking visitors'' actions and interests across their visit. I thought this sounded great: better data, useful research. We''re trying to personalize.
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