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This summer, I worked with the Chabot Space & Science Center on a design institute in which eleven teens from their Galaxy Explorers program designed media pieces for an upcoming Smithsonian exhibition on black holes. There was no initial design, no graphics, and no idea of where the teen' work would fit into an overall structure.
I used the example of two very different exhibitions that solicited visitor-contributed content: Playing with Science at the London Science Museum, and MN150 at the Minnesota History Center. The Minnesota History Center team solicited visitor nominations for exhibition topics and then built an exhibition out of those contributions.
Most museums don't strategically set this number--too many operating costs are fixed by building needs--but they can use it to assess how expensive each visitor interaction is and evaluate the efficacy of programs. Changing lives is expensive whether you do it with at-risk teen staff members or at-risk teen virtual partners.
This was particularly directed at MN150, which featured visitor-nominated milestones of Minnesota history, and Children of the Lodz Ghetto, which invites users to conduct original research on the path taken by thousands of children during the Holocaust. This is a question I'm really interested in. Neither Click!
Outline what you want to accomplish with the campaign, ensuring you can objectively evaluate your goal (e.g., Example of This Communication Channel The Minnesota Zoo Foundation (MZF) partnered with Allegiance Group + Pursuant to launch an email campaign for Give to the Max Day. We will raise $100,000 by the end of the fundraiser.).
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