Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

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Metrics Social Media Strategy RSS 81

Get Fully Funded

MARCH 6, 2023

Here are three kinds of fundraising events that work for most nonprofits and how to choose the right one for you. Evaluating Ideas for Fundraising Events When you’re evaluating a potential fundraising event, don’t just look at the potential revenue. Clearly, this approach works! It’s easy to promote and easy to sell out.

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Money Fundraising Fun Sponsor 130

ASU Lodestar Center

JANUARY 11, 2013

With the recent scarcity of grant funding, excellent program evaluation practices are becoming a distinguishing element of effective and grant-competitive nonprofit organizations. 1 Even those who are eager to conduct evaluations often lack the funding and knowledge to evaluate their programs appropriately. As part of a.

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Research Culture Evaluation Arizona 82

Neon CRM

OCTOBER 5, 2023

What’s a fundraising efficiency ratio? And what’s a “good” ratio to try to maintain? Your efficiency ratio measures the amount of money you spend on fundraising against the amount of revenue generated by those activities. Read on for insight into why this metric is important and how to calculate it.

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Ratio Fundraising Metrics Raise 52

DNL OmniMedia

JANUARY 14, 2022

Record and analyze key matching gift metrics. Match ratios. Here’s how it typically works: Your donation platform collects relevant donor data, which is transferred to your CRM and matching gift systems. Record and analyze key matching gift metrics. Provide donors with access to an employer database.

Gift 52

Gift Technology Tips Database 52

Amy Sample Ward

AUGUST 18, 2009

Though, in these 5 steps, you’ll see there is a lot more to do, think about, and work on - no quick tick-off on this list! Evaluate your goals and objectives, as an organization. Before sitting down to work on your social media strategy, evaluate what kind of capacity you already have in your network.

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Social Media Strategy Media Social 190

Nonprofits Source

SEPTEMBER 27, 2023

If you’ve witnessed a company sponsor a charitable organization’s work, you’ve likely seen corporate philanthropy in action! Simply determine a match ratio, such as 1:1 or 2:1, and donate as the requests come in! You might also offer volunteer time off (VTO) to allow employees to volunteer during regular work hours.

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Community Giving Companies Gift 52

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. pick the right metrics.

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Social Media Map Strategy Media 102

Connection Cafe

OCTOBER 4, 2018

Overhead to program expense ratio. There’s also no question that ratios can be valuable tools for evaluating charitable groups. To better understand the shortcomings of for-profit metrics as a true measure of nonprofit success , let’s take a look at how return on investment (ROI) is calculated. How is ROI calculated?

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Measure ROI Organization Ratio 31

Amy Sample Ward

JANUARY 2, 2009

Resources include staff knowledge and comfort with different tools, experience levels of staff working with supports, volunteers, and the public, staff with time available, staff with appropriate job duties to include social media, available budget for training or workshops, etc. Evaluation. Identify what success will look like.

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Social Media Process Media Social 102

Connection Cafe

AUGUST 13, 2012

Try calculating a ratio of how many people comment and/or like and/or share your posts divided by how many like your page. So maybe that gets you an “engagement” ratio. Metrics, metrics, metrics. Marketers are certainly working hard to figure this out. How many should? Hashtag mentions?

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Facebook Ratio Influence Social Media 51

Connection Cafe

MAY 7, 2014

Each year you should be evaluating your Annual Operating Plan , reviewing metrics and benchmarks, and determining the ratios and drivers you will use to determine the most effective areas to which to allocate your resources and capital to achieve the optimal return on investment. Why does this work?

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Blackbaud Team Management Lesson 36

Double the Donation

OCTOBER 25, 2021

Spend significant time working with your organization’s communication director to put this resource together. If you call within this time window, most donors will be home from work. These individuals are the voice of your campaign, working hard to help you fulfill your mission. Match ratios. Practice with mock calls.

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Guide Script Tips Gift 98

Nonprofits Source

JUNE 22, 2017

Sometimes it’s best to take a step back and evaluate if you’re doing everything possible to get your message heard. It also works proactively, helping to identify areas in your marketing that need a makeover. How To Build A Nonprofit Digital Marketing Plan (That works). Step 1: Define your goals.

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Digital Marketing Guide Chapter 111

Whole Whale

MAY 5, 2021

Charity rating organizations use varying metrics for evaluating efficacy and impact, but most organizations use Accountability, Transparency, Program Percentage, and Fundraising efficiency as the basis for their ratings. Charity Navigator is the world’s largest independent charity evaluator and rater. Charity Ratings.

Public 90

Public Practice Build Donor 90

ASU Lodestar Center

MAY 4, 2011

News and World Report , and Money routinely publish stories that emphasize program spending and fundraising cost ratios. Federated campaigns often "help" their donors make giving decisions by prominently publishing such ratios next to the organizations names. By the end of 2009, Charity Navigator is doing two extraordinary things.

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Teach Ratio Student Classes 90

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI. UPDATE: The presentation slides and wikispace is here.

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Metrics Social Media Media ROI 56

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

You need to pick the right hard data points, or metrics, that will help you harvest insights and improve your blog. Next, you need to know the right metrics to use, and employ the proper tools to collect the data. Most important, you need a strategy—either for yourself or for a team—to gather insights from your metrics.

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Measure Tips Metrics Bookmarking 95

NTEN

MAY 5, 2015

He inspired audible gasps when he quoted a shocking statistic from the Bridgespan Group—only 6% of nonprofits use their data to drive improvements in their work. Foundation Center has been working on automating much of this work. They put metrics against speed and accuracy of the data their partners were sending in.

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Data Conference Report Proposal 36

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

Kevin Gamble left me a comment on a google analytics post that the " Depth of Visit Report " was one of the best metrics (coupled with referring source) for understanding visitor behavior on his university's web site. Kaushik offers up some metrics for blogging: Raw Author Contribution (posts & words in post).

Measure 50

Measure Social Media Tools Technorati 50

Connection Cafe

DECEMBER 5, 2017

Data and the understanding and interpreting of metrics is something I have to work hard at, because it simply does not come naturally to me. The reality is that I collaborate with strong partners on data and the associated analytics then spend the time needed to understand and evaluate our fundraising programs at Project HOPE.

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Analytics Data Analysis Metrics 33