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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Be Deliberate Thought leadership is an important top of the funnel marketing tool. My YouTube examples don’t quite fit this lofty definition.

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Finding the Best Consultant for Your Nonprofit: Taking a JEDI Approach

Bloomerang

In this article, we’ll provide some guidance to those who are ready to move beyond the board statement or public equity pledge to actively and intentionally implement Justice, Equity, Diversity, and Inclusion (JEDI) practices and strategies into their consultant search process. . How to begin incorporating the JEDI approach into your search.

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7 Database Goals for Your Independent School’s Capital Campaign

sgEngage

When evaluating your school’s readiness for a capital campaign, database readiness might not be at the top of the list for your campaign consultants or administration. Many tools are available on the market, and professional prospect researchers recommend finding the best wealth-screening solution for your needs. Document as you go.

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Digital Donor Acquisition Strategy Best Practices

Allegiance Group

Here are some digital marketing best practices for finding new donors by driving prospects to your nonprofit organization’s website using search engine optimization, online advertising, and email campaigns. Consider a content audit to evaluate how well your website meets search intent.

Digital 52
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Challenges and Opportunities of Election-Year Fundraising (Sponsored)

The NonProfit Times

Instead, evaluate your content and cadence to ensure your messaging isn’t lost in the election noise. Strategic Shifts to Navigate Election Fundraising Most organizations rely on a strong end to the year, so they can’t afford to have end-of-year appeals and Giving Tuesday promotions overshadowed by election fundraising requests.

Sponsor 52
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100+ Fundraising Tasks for Your Nonprofit’s Board

Nonprofit Tech for Good

Many boards have policies requiring the full board (or each member individually) to hit a fundraising goal and this worksheet helps get them organized and on a path to success. Ask any businesses you know with an email newsletter or other marketing budgets to promote the organization 1 or 2 times a year. Cultivation. Miscellaneous.

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4 Things Large Nonprofits Miss When Redesigning their Website

Forum One

Different types of nonprofits will have different needs — e.g., associations are different businesses than research and policy institutes — so do what is more directly connected to your mission and goals. Creating a personalization plan Personalization is key to standing out in an increasingly crowded digital media environment.