NonProfit Hub

MAY 3, 2019

Engagement is any interaction with your content, like Twitter favorites, Facebook shares and clicks. Engagement rate is the ratio of total impressions versus total engagements. All it takes is a close look at a few main factors to evaluate your overall social media performance. Engagement. Your audience.

Social Media 68

Social Media Analytics Media Social 68

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

I track two hard data points: RSS subscriber growth over time as well as the feed delivery stats (email versus reader). I think engagement metrics are far more useful for evaluating reader interest. Reader Engagement Index: This how much your readers are interacting with you and your content and sharing your content with others. .

Metrics 81

Metrics Social Media Strategy RSS 81

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

She recommends that you don't go into your analytics or stats program without composing a specific question first. Reader engagement index This looks at how much your readers are interacting with you and your content, as well as how they are sharing your content with others. Gathering insights: What is the style of the writing?

Measure 95

Measure Tips Metrics Bookmarking 95

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI. Engagement= Interaction + Attention. What is your post to comment ratio? However, the metric is about to become a moot point.

Metrics 56

Metrics Social Media Media ROI 56