Whole Whale

SEPTEMBER 8, 2023

A charity combating homelessness should feature stories of providing shelter, not just cute mascots. Or if a certain donation thank-you gift reliably increases donor retention, offer it in campaign after campaign. Evaluate telethons and phone banks – what makes people donate on the spot? Lean into what works.

Lesson 59

Lesson Fundraising Digital Test 59

CauseVox

NOVEMBER 26, 2023

Whether you’re striving to make a difference in your community, protect the environment, or provide a lifeline to those in need, your storytelling ability can mean the difference between a thriving and well-funded program and one that falls flat. The Power of Storytelling in Fundraising Humans are meaning-making creatures.

Storytelling 85

Storytelling Impact Arts Story 85

Qgiv

OCTOBER 27, 2021

Though they go hand in hand, volunteer recruitment shouldn’t be confused with volunteer retention. Take the time to assess your operations and evaluate any gaps that volunteer work could fill. Newspapers, magazines, and blogs focus on storytelling.

Volunteer 98

Volunteer Strategy Guide Local 98

Qgiv

JULY 21, 2022

Even though the definition below is focused on product marketing, we fundraisers know how effective storytelling is with donors in our communications. Lean into your storytelling skills to explain the need that the donor’s gift will fill, and then ask for a specific dollar amount. Also of note: Google’s “ABCD Framework.”

Channel 59

Channel Marketing Fundraising Mail 59