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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

SEPTEMBER 8, 2023

Make the mission or program the hero – Focus messaging on your nonprofit’s values, impact, and service. A charity combating homelessness should feature stories of providing shelter, not just cute mascots. Having monthly giving programs with regular donation reminders. Don’t rely too much on gimmicks or guilt.

Lesson 59
Lesson Fundraising Digital Test 59
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[VIDEO] Demystifying the Grants Lifecycle: Grant Seeking Lessons and Pro-tips from the Field

Bloomerang

OCTOBER 8, 2021

We’ve got some polls for you. Development directors who wear many hats, entry-level grant staff who don’t have much experience, and even program staff who get thrown into grant-writing roles. Most of you have answered, so we’re going to just end the poll. So what does an effective program look like?

Grant 78
Grant Lesson Tips Video 78
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