Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising
Whole Whale
SEPTEMBER 8, 2023
This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” Evaluate telethons and phone banks – what makes people donate on the spot? Universal Analytics is the new version of this free web tracking tool and can take some time to understand.
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