Live Blogging: 09NTC Mapping Your Social Media Strategy
Amy Sample Ward
APRIL 27, 2009
Learning: evaluating what is being said and what information is needed. ARC - social media team evaluate/watch everything and then send summary and highlights to team. assessed the conversation and they had a 58% negative blog/conversation ratio (used manual researching, icerocket, forumtracker, search.twitter, etc.),
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