How Nonprofits Can Create & Track Conversions in Google Analytics 4
Nonprofit Tech for Good
JULY 9, 2023
By Jo Boyle – a digital marketing expert with a wealth of experience in nonprofit fundraising and marketing. She shares fundraising resources and guides on Karma Campaigns and offers Google Analytics and Google Ads , Facebook Ads , and lead generation services. Using UTMs to track how users arrive at a website What is a UTM?
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