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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

By Jo Boyle – a digital marketing expert with a wealth of experience in nonprofit fundraising and marketing. She shares fundraising resources and guides on Karma Campaigns and offers Google Analytics and Google Ads , Facebook Ads , and lead generation services. Using UTMs to track how users arrive at a website What is a UTM?

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What is UTM Tracking? Guidelines + Best Practices for Nonprofits 

Media Cause

UTMs, or urchin tracking modules, are tags that allow you to better understand where your web traffic is coming from and how supporters get to your site. They can give your nonprofit a deeper understanding of direct and organic traffic. Why is UTM Tracking so important, and what are the benefits? How does UTM Tracking Work?

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How and Why to Track Your Donor Acquisition Rate

Neon CRM

If you do, you’ll probably want to track your donor acquisition rate. Why Track Your Donor Acquisition Rate? Gauge Your Fundraising Activities Whether you’re running an ongoing campaign that’s been going on for years or are trying something new, tracking your donor acquisition rate will help you evaluate your success.

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Finding the Best Consultant for Your Nonprofit: Taking a JEDI Approach

Bloomerang

This is the third article in a three-part series on finding the best consultant for your nonprofit. Frankly, the search, evaluation, interview, and selection process can be very rigorous and time-consuming. For example, have you added an equity statement to your public-facing information channels (website, YouTube, Facebook, etc.)

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Top Peer-to-Peer Fundraising Platforms for Nonprofits

Qgiv

Built entirely with you and your participants in mind, Qgiv’s comprehensive peer-to-peer platform empowers nonprofit, faith-based, and political organizations to raise more with custom donation pages. . Peer-to-peer pages can be customized to your nonprofit, as well as to each of your volunteers. Text fundraising options.

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The Ultimate Guide to Social Media for Nonprofits

Qgiv

With the rise of smartphones, it seems like everyone’s constantly on social media, making it the perfect marketing tool for your nonprofit! Social media for nonprofits is one of the best ways for organizations to reach out, engage with the community, and promote the work they do. What is a good social media strategy for nonprofits?

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Digital Donor Engagement & The Future of Nonprofit Marketing

Greater Giving

In this guide, we’ll discuss how to use digital marketing strategies to update your organization’s nonprofit marketing and outreach plans both now and into the future. Remember that marketing for nonprofit organizations is not only about fundraising. Core Nonprofit Marketing Channels. Integrating Marketing Channels .

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