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Dancefloor and Balcony: What I learned about emergent online collaboration from Eugene Eric Kim

Beth's Blog: How Nonprofits Can Use Social Media

I've known him through his " Twitter ant trails " (I'll explain that in a bit). With international networks, it is important to recognize cultural norms both online and offline. (2) To create an environment where the network can learn from each other requires intentional modeling. (4) He applied the metaphor to Twitter.

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Creating Your Organization's Social Media Strategy Map

Beth's Blog: How Nonprofits Can Use Social Media

This will allow you to observe what your audience is saying in their natural environment. Is there an “offline” marketing push that you need to support/connect? Remember, social media can also be used to connect people to offline actions and events. Watch other nonprofits and copy and remix for your next project.