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How to Use Data to Reduce Your Direct Mail Marketing Costs

sgEngage

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money. Direct mail?

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Why omni-channel fundraising works at year-end

EveryAction

To give just one indicator of email’s continued success as a fundraising channel, in the last week of 2022, participating organizations on the EveryAction platform sent nearly 318 million emails and raised over $77 million to power their work. The post Why omni-channel fundraising works at year-end appeared first on EveryAction.

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[ASK AN EXPERT] What’s A Good New Donor Acquisition Rate?

Bloomerang

Today’s question comes from a nonprofit employee who wants advice on what would be considered a good new donor acquisition rate. I know about donor retention rates, goals, etc., but I’m not finding much data on what is a good new donor acquisition rate or goal annually. . per dollar raised. per dollar raised.

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Mastering Major Gifts: The Ultimate Guide to Raise More

Bloomerang

When you schedule meetings with prospective major donors, make sure to choose an environment set up for intimate conversation. For example, if your retention rate for your major gift program is low, you might consider revamping your major donor stewardship and appreciation program. Learn More Find more major donors with Bloomerang!

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The Nonprofit Administration Dilemma: How Much Should You Spend on Fundraising?

Get Fully Funded

You can’t raise the kind of money you need for free. For example, if you hire a fundraising consultant but that consultant does not succeed in helping your organization raise more money, you will end up overspending on fundraising. This is a WHOLE other issue – how to succeed at direct mail fundraising.).

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5 Years of Nonprofit Fundraising Stats: [2015 to 2020] And 6 Trends to Know

Whole Whale

Mail stats. Direct mail response rate (to house): 4% Postage per letter: $0.49. Mail stats. Direct mail response rate: (to house): 5% Postage per letter: $0.47. Mail stats. Mail stats. Direct mail response rate: (to house): 5% Postage per letter: $0.49. Mail stats.

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Challenges and Opportunities of Election-Year Fundraising (Sponsored)

The NonProfit Times

Political campaigns typically raise about $20 billion, while nonprofits raise more than $500 billion. Broadcast stations are legally required to give preferred rates and space to political causes during election windows. Email & Digital It’s essential to be thoughtful about how you present your work.

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