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Unlocking Digital Giving: 7 Essential Steps to Accept Donations Online

Nonprofit Tech for Good

Why It’s Important to Accept Online Donations Collecting online donations can be a powerful and budget-friendly way to raise funds for your cause or organization. Nowadays, life’s moving fast, and donors really appreciate the option to give when they want to, without dealing with going somewhere or mailing a check.

Donation 189
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Gen X & Gen Alpha: Bridging the Generational Gap Through Giving 

Allegiance Group

Say you mail an appeal to your donors. Many are entrenched not only in work but also in raising kids and caring for aging parents. Channel Preferences Unlike some generations, Gen X is comfortable giving both online and offline. It’s a friendly letter conveying your needs, and you even include a handy return envelope.

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Doing What You Do Best Offline, Online

NTEN

Raising money online can be approached in the same way as you approach that lunch meeting with a potential funder, or a site visit with a friend of a board member. It's the stories of people overcoming odds, of what happened to a neighborhood when something drastic changed, of how an environment is poised to bounce back from a disaster.

Offline 73
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2011 donorCentrics Internet and Multichannel Giving Benchmarking Report

NetWits

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. Key Findings: The majority of giving still comes from offline channels, but online continues to be a significant source of giving and new donors. Retention rates for both new online and offline donors are bad.

Benchmark 144
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The End of the Beginning of Online Giving

Connection Cafe

Let me also suggest that we need to stop placing a wall between offline and online giving strategies and tactics. And donors that are 55-years and older have the highest retention rates for both online and offline giving. This online versus offline wall is mostly in our own heads. of total sales. It’s in our org charts.

Online 36
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Is Direct Mail Really Headed for the Exit? - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

60) Search « Is Direct Mail Dying or Dead? 60) Search « Is Direct Mail Dying or Dead? Main | The ROI of Social Media » Friday May 29 2009 Is Direct Mail Really Headed for the Exit? The younger generation seems to prefer to donate online, rather than through the mail. junk mail,” Ball said.

Mail 34
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[VIDEO] Raising More Money By Asking (And Answering) Better Questions

Bloomerang

We’re here to talk about “Raising More Money By Asking and Answering Better Questions.” And the better you get at the whole suite of donor engagement, the more money you’re going to raise. In direct mail and digital fundraising, you can often base it on money targets, $82.57 ” I love this topic.

Money 111