Connection Cafe

AUGUST 25, 2011

We were in the middle of a recession, Governor Patrick was at a historic low in the polls, and Senator Scott Brown had just been elected in a huge upset, energizing the Republican party and deflating Democrats. Instead, we asked them to pledge to talk to 50 of their friends about why they supported Governor Patrick.

Empowerment 29

Empowerment Social Network Campaign Structure 29

Care2

NOVEMBER 19, 2008

Constituent Empowerment. They created a creative online check-in process that allowed people to check in for the event online and pledge to complet fundraising post-event. They have multiple, creative opporunities to engage through online quizzes, polls and games. Created a wall of 5,000 signers' photos. Komen for the Cure race.

Convio 31

Convio Award Sponsor Registration 31

Care2

NOVEMBER 20, 2008

Constituent Empowerment Honorable Mention: Sierra Club and American Cancer Society Winner: Children International Used TeamRaiser to recruit new sponsors and recuited 5,000 sponsors since 2005 and sponsored over 560 children. They have multiple, creative opporunities to engage through online quizzes, polls and games.

Convio 28

Convio Social Media Advocacy Award 28