article thumbnail

Three Warning Signs Your Association Isn’t Keeping Up with Technology 

.orgSource

As technology continues to shape member expectations and operational efficiencies, associations that lag are at risk of becoming obsolete. Our recent.orgSource Digital Trends Survey reveals several key gaps in how associations are currently using technology to meet member needs and adapt to industry shifts.

article thumbnail

5 Email Personalization Strategies for Nonprofits

Nonprofit Tech for Good

This is one of the key reasons that more than 60% of nonprofits already use personalization in their email marketing. So if the question is not should you include personalized communications, it has to be how do you use personalization in your email marketing program to enhance your relationship with your supporters.

email 329
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

14 Digital Marketing & Fundraising Research Reports for Nonprofits

Nonprofit Tech for Good

The reports listed below are the nonprofit sector’s most useful research reports and 2024 editions reaffirm the growing power of monthly giving, the waning influence of organic social media, and that email marketing remains a tried and true method for online fundraising success.

Research 324
article thumbnail

A Guide to Email Accessibility Best Practices for Nonprofits

Nonprofit Tech for Good

Email accessibility refers to the art of crafting email messages in a way that ensures equal usability and understanding for all individuals. 1) Design Design in email accessibility is particularly important for ensuring that individuals of all abilities can effectively access, comprehend, and engage with email content.

email 334
article thumbnail

[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. To receive future updates about the Global NGO Technology Survey data, please sign up for Nonprofit Tech for Good’s email newsletter.

email 339
article thumbnail

Next-Gen Nonprofit Fundraising: How Personalization Powers Success

Nonprofit Tech for Good

How Salesforce is Powering Personal Giving Integrated Data: Salesforce provides a unified view of each donor, consolidating information from various sources, including giving history, website and text messaging interactions, event attendance, advocacy actions, and email engagement. Dive deeper!

Personal 300
article thumbnail

7 Tech Trends Nonprofit Golf Tournament Planners Should Know for 2025

Nonprofit Tech for Good

Technology is making planning and managing charity golf tournaments easier, more efficient, and more impactful than ever before. Thankfully, technology makes this easy to deliver. By Jennifer Wemhoff , Communications Manager at GolfStatus the leading event management platform for golf fundraisers.

Trend 305