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Measuring Your Blog's Outcomes and Use of Other Social Media Tools

Beth's Blog: How Nonprofits Can Use Social Media

Ah, my screencast script on google analytics completely ignores social media and only focuses on web sites. I agree, but is a ratio the best number? I was surprised to read that he invests 25 hours a week on his direct blogging process (answering email, writing, researching, maintenance.) But the stats. are very different.

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