Bloomerang

FEBRUARY 18, 2025

Many nonprofits struggle with low donor retention rates, yet the reasons supporters lapse arent always obvious. We surveyed 1,000+ donors and 380+ fundraisers to uncover the hidden challenges impacting donor retention and the small but powerful changes that can make a difference. How to fix it: Automate personal touchpoints.

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Retention Donor Challenge Indianapolis 79

.orgSource

FEBRUARY 4, 2025

Limited Integration Between Systems : If your CRM, email marketing, and membership databases dont communicate with each other, you may be missing opportunities for efficient, personalized member engagement. Personalized interactions can significantly boost engagement. This slows down operations and increases the risk of errors.

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Associations Technology Digital Analytics 221

sgEngage

FEBRUARY 10, 2025

If youre wondering if corporate matching gifts can boost donor retention levels, the answer is yes. Matching gifts and donor retention share a positive correlation, with each variable increasing alongside the other. An organizations retention rate is typically determined year over year. Want to dig deeper?

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Retention Gift Donor Program 59

NonProfit Hub

FEBRUARY 27, 2025

5 Effective Donor Retention Strategies for Small Nonprofits Its tempting for small nonprofits to focus heavily on donor acquisition. Therefore, your nonprofit must first master the art of effective donor retention. With these benefits in mind, weve compiled a list of strategies to help your nonprofit increase donor retention.

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Retention Donor Effective Strategy 55

NonProfit PRO

MAY 3, 2022

The sorry state of donor retention has been a topic of discussion for at least the past decade. Yet too many nonprofits still don’t prioritize donor retention strategies. A prompt, personal, powerful thank you is the bare minimum. What do you do to keep donors close?

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Donor Strategy Retention Discussion 299

Nonprofit Tech for Good

APRIL 2, 2020

The average nonprofit website has a 1% conversion rate ( according to the M+R Benchmarks report ) and this means that 99% of the people you get to visit your website leave without donating or subscribing to your email list. 5) Retention. By increasing your conversion rate to 1.5% 3) Engagement. 4) Average Donation Value.

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Metrics Digital Marketing Nonprofit 310

Bloomerang

JANUARY 6, 2025

And not today, passive-aggressive email from the board chair. The retention metrics that matter Retention is your single most important metricthe easiest, fastest, and most affordable way to raise more money. Use this handy retention calculator to get started. Measure your retention in three ways: 1.

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Metrics Fundraising Retention Gift 105

Bloomerang

DECEMBER 13, 2022

There were two instances this year where I made gifts over and above what I had intended and they both involved personal contact from someone in the development office (director or gifts officer). Being thanked for my previous gift was much more persuasive than receiving multiple emails and direct mail letters. People give.

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Retention Donor Nonprofit Gift 130

Bloomerang

NOVEMBER 21, 2024

What was our retention rate year over year? Schedule in-person ask visits with donors. October Collect testimonials, impact stories, videos, and pictures and use them to write ‘reporting back’ stewardship emails, postcards, texts, thank-a-thon phone scripts, or letters. What number of donors gave at end of year?

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Calendar Fundraising Gift Social Media 111

Nonprofit Tech for Good

JULY 17, 2022

When you combine this higher annual giving level with the fact that monthly donors have much higher retention rates, you can begin to see why monthly donations are important. Of course, you’ll need a retention strategy to encourage continued engagement, but the costs of maintaining recurring donors are generally lower than annual givers.

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Donation Nonprofit Gift Donor 345

Association Analytics

JANUARY 30, 2023

Dig Below the Surface to Find Gaps in Member Retention It’s likely that your organization measures retention rates, but are you looking at the surface or digging in below the aggregate level ? Investigating the renewal status by member segment can help you uncover important insights into which members will and will not renew.

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Experiment Create Retention Analytics 321

sgEngage

MARCH 22, 2022

Personalize all appeals . One of the best methods to increase your donor retention is to leverage your overall communication strategies. But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Tip #1: Personalize all appeals .

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Retention Communication Donor Strategy 119

Bloomerang

FEBRUARY 5, 2025

Within 48 hours of receiving a donation, send a personalized thank-you letter that acknowledges the donors specific impact. Mention how their contribution will be used and include a heartfelt message of gratitude, and something very personal to them, like a child who just went off to college.

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Donor Causes Storytelling Interaction 110

sgEngage

NOVEMBER 27, 2024

Quick Definition Online fundraising is the process of raising donations for a cause, project, or organization through digital platforms such as websites, social media apps, and email campaigns. Email campaigns: Email remains a cornerstone of online fundraising.

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Online Support Fundraising Digital 98

Bloomerang

AUGUST 3, 2021

Studies show that donor retention is one of the best ways to boost your nonprofit’s bottom line because it’s easier to satisfy a supporter who has already given and who is already interested in your organization than to try to recruit brand new donors from scratch. . What is a welcome email series? Email #1: Thank the donor.

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Storytelling email Relationship Build 141

Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. A 2020 study by Ballantine found that direct mail response rates ranged from 5-9% compared to 1% for email. Define your audience.

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Mail Retention Donor Practice 130

Bloomerang

NOVEMBER 19, 2021

By creating donor retention strategies for retaining your past fundraisers and donors. Recurring Giving Benchmarking Analysis , retention rates for recurring gifts can be upwards of 90%, compared to 40% for one-time gifts and a single-digit rate for one-time peer-to-peer gifts. . Luckily, you can change course.

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Retention Donor Fundraising Strategy 131

Nonprofit Tech for Good

JANUARY 13, 2020

This can be a simple show of gratitude and personalized to include your donor’s name, a brief blurb about what their donation will help your organization to accomplish, and/or a compelling thank you image. Thanking your supporters after giving is crucial to donor retention and making them feel more connected to your cause.

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Action Donation Social Media Donor 337

Nonprofit Tech for Good

OCTOBER 22, 2020

Development audit after development audit of small- to mid-sized organizations reveals that while donor retention remains a critical issue there is also another issue that is equally important. Surely, we should be looking at social networks as a “cultivation” and “relationship-building” tool in the same sense that we do offline in person.

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Social Media Donor Social Media 354

DonorDock

MARCH 7, 2024

Discover how nurture emails can elevate your nonprofit's donor engagement and retention, creating lasting relationships with personalized content.

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email Donor Nonprofit Retention 119

Candid

DECEMBER 11, 2024

Every medium you leverage to reach donors and prospectssocial media, email, fundraising pages, and website should be consistent. Personalize your outreach efforts Reactive donors generally give smaller amounts. The retention rate for a donor giving $100 or less is half that of those giving more.

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Donor Giving Time Donation 106

Nonprofit Tech for Good

DECEMBER 9, 2022

Email Marketing and Customized Giving. These types of donations, once set up, are easily executed with nonprofit software such as Giveffect – an all-in-one nonprofit management software that includes donation management, relationship management (CRM), volunteer management, email marketing, and more in one easy-to-use suite.

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Fund Nonprofit Pledge Donor 325

Nimble AMS

JULY 18, 2023

According to Community Brands research, enhancing the member experience is the top area of focus, and providing personalized experience remains the biggest area associations plan to invest in. Read our blog to discover how Nimble AMS works with associations to provide members with an amazing, personalized experience.

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Associations Personal Trend Experiment 123

sgEngage

MAY 30, 2024

Employee retention is critical for the health of any organization, particularly for nonprofits. High retention leads to better outcomes all around as the organization saves money and develops stronger performers internally. Plus, as a manager in a nonprofit, retention is a key component of your job.

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Retention Management Tips Nonprofit 110

Bloomerang

FEBRUARY 26, 2024

You’re probably used to your familiar circle of donors who consistently support your cause, and you often reach out to them personally. But as your donor base grows and your organization becomes more well-known in the community, sustaining this level of personal interaction becomes a challenge. The solution: donor segmentation.

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Campaign email Retention Donor 111

Bloomerang

FEBRUARY 5, 2024

Nonprofits who care about donor retention employ numerous strategies to keep their donors coming back year after year. Personal acknowledgments, impact reporting, and a strong monthly giving program are some of the cornerstones to a high donor retention rate. Savvy fundraisers have always kept donor retention top of mind.

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Retention Gift Donor Pledge 119

Bloomerang

JUNE 12, 2023

According to the Association of Fundraising Professionals, the average donor retention rate in the U.S. As nonprofits work on strengthening donor relationships to improve retention, there has been an increased focus on the donor experience. Take a Tour The post Empower donors with a personalized portal appeared first on Bloomerang.

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Donor Personal Summary Retention 115

Neon CRM

AUGUST 11, 2023

It’s easy to focus on fundraising success and forget about donor retention. GivingTuesday Donor Retention Makes Financial Sense… While you work on your plan to attract new donors on GivingTuesday, spend some time thinking about how you’ll retain them after the big day. It’s one of the most high-profile fundraising days of the year.

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Retention Donor Gift Donation 98

Nonprofit Tech for Good

APRIL 2, 2023

Simply enter a few details to guide it in the direction you want your email to go, and it will generate email and/or letter copy based on what you entered. By using ChatGPT, you can save time on writing promotional emails, recruitment posts, and even on-site signage copy.

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Tools Fundraising Donor Analytics 360

The NonProfit Times

JANUARY 9, 2025

Consider building personalized benefit packages that reflect the unique needs of your team. Create individual growth plans that help employees reach personal and professional milestones. Whether its a shoutout during a staff meeting or a personal thank-you note, showing appreciation builds loyalty and motivation.

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Team Nonprofit Tampa Professional 98

Association Analytics

JANUARY 7, 2025

But just because people arent writing angry emails or calling to congratulate you on a successful conference, doesnt mean they arent telling you something – that silent majority is present and powerful. So when you have to increase retention by 3 points, you can plan for that.

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Data Strategy Demographics Associations 169

Nonprofit Tech for Good

JUNE 23, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. 2020 Social Media Size Guide ).

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Practice Fundraising Online Nonprofit 342

Nonprofit Tech for Good

FEBRUARY 12, 2021

The idea behind RoundUp App is to give the average person an approachable way to donate money, thereby helping nonprofits across the country spend more time achieving their missions instead of fundraising. The average RoundUp App user donates $15 – $20 a month and has an 80% retention rate. How does RoundUp App work?

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Fundraising Effective Nonprofit Donation 291

Bloomerang

FEBRUARY 3, 2025

If you want to turn one-time donors into lifelong supporters, you need to build out a new, personalized donor cultivation journey. The sample new donor cultivation timeline above incorporates personalized communication, like phone calls and notes, and regular communication, like email newsletters. How can you do it?

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Gift Donor Build Celebrate 75

Nonprofit Tech for Good

APRIL 21, 2022

It sounds simple, but nonprofits shouldn’t underestimate the importance of the personal touch. Whether with an email or a text message (or even a phone call!), Building Lasting Relationships Boosts Donor Retention. making donors feel appreciated goes a long way toward building long-lasting relationships. 6) Give reports.

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Donation Donor Impact Nonprofit 330

Nonprofit Tech for Good

DECEMBER 8, 2021

To purchase the recording, please email your request to Heather Mansfield. Quarterly Impact Reports enhance your website, email, and social media content strategy. Prominently feature a call-to-give, an email newsletter opt-in, and a call-to-follow on social media on your landing page. 3) Prioritize your email campaigns. .

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Trend Fundraising Digital Marketing 316

Nonprofit Tech for Good

DECEMBER 14, 2022

Every tactic here is as much about retention and appreciation as it is about perks. Mention the donor in emails directly about the event they sponsored. Mention the donor in emails year-round relating to the program they supported. Mention the donor in a dedicated email blast or several. Recognition/Appreciation.

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Donor Social Media Sponsor Charity 335