Nonprofit Tech for Good

MAY 16, 2021

We’ve created two email templates to guide the way your nonprofit reaches out to your inner circle of supporters during your next soft launch. Email #1: Introduce the Campaign. To get started crafting the perfect email appeal, prioritize these must-have elements: Set your email apart with a unique subject line.

Template 317

Template email Campaign Fundraising 317

Bloomerang

OCTOBER 23, 2024

Emails and important requests from staff frequently go unanswered or receive delayed responses from board members. Nonprofit staff members work tirelessly, often way beyond regular business hours and sometimes on weekends and holidays, sacrificing personal time and energy for the cause.

email 115

email Nonprofit Communication Culture 115

Nonprofit Tech for Good

FEBRUARY 13, 2020

But there are some very simple tactics, often overlooked, that pretty much guarantee massive growth to both your email lists and to your donor database. Before we dive into the specific tactics, the first thing you need to do is test both your email signup and donation forms. Tactic 1: Make it Visible.

email 354

email Donor Websites Content 354

Nonprofit Tech for Good

JUNE 1, 2021

At the core of the project is the 2021 Global NGO Technology Survey and the data below is based on the survey responses of 478 nonprofit email marketing managers. To receive future updates about the Global NGO Technology Survey data, please sign up for Nonprofit Tech for Good’s email newsletter.

email 336

email Stats Fundraising Marketing 336

Nonprofit Tech for Good

JULY 7, 2022

We are here to help you with 5 ways to supercharge your email campaigns through improved Email Deliverability. 1) Email Deliverability 101. Most sources agree that there are about 330 billion emails sent globally every single day, which comes out to 3.5 million emails per second. That is a LOT of email.

email 303

email Nonprofit NPO Content 303

Nonprofit Tech for Good

MARCH 9, 2025

Launching a peer-to-peer campaign begins with recruiting some of your most fervent supporters to organize personal campaigns on your organizations behalf. To plan an in-person event, list whats required, such as a venue, entertainment, and food. Heres how to start planning yours and what you need to launch it. A planning committee?

Campaign 273

Campaign Nonprofit Fundraising Social Media 273

NonProfit PRO

DECEMBER 6, 2021

Email communications are most effective when you personalize the message, information and asks based on what you know about the audience. Segmentation is about talking to different audiences in different ways, depending on who they are and how they might be interested in your cause.

Audience 278

Audience email Tips Fundraising 278

Nonprofit Tech for Good

OCTOBER 18, 2024

AI Fundraising: The Power of Personalization and Precision AI fundraising is a game-changer for nonprofits looking to maximize donations through data-driven insights and personalized outreach. It’s not just about sending an email—it’s about sending the right message at the right time to the right person.

Fundraising 260

Fundraising Organization Strategy Donor 260

The MatrixFiles

JANUARY 18, 2024

2024 is shaping up to be THE year of safer email, starting with big email authentication policy updates from Google and Yahoo, which will take effect on February 1st, 2024. These policy changes will impact what email Google and Yahoo will accept and deliver to their users’ inboxes, in an effort to decrease spam and spoofing.

Policy 246

Policy email Google Spam 246

Nonprofit Tech for Good

NOVEMBER 20, 2021

By Bryna Dilman , Director of Marketing at FrontStream , who offers expert tips to nonprofit organizations planning to move their in-person auctions online. . Do your research to find a site that reaches a large bidding community and streamlines promotion efforts by choosing a platform with email and communication tools.

Virtual 254

Virtual Personal Fundraising Tips 254

CauseVox

DECEMBER 9, 2024

You know that email marketing is one of the best ways to reach out to this target audience, but so does every other nonprofit. Youve probably noticed that the number of emails you receive from nonprofits tend to ramp up around November. In fact, 47 percent of email recipients open an email based solely on its subject line.

email 67

email Fundraising Spam Donor 67

Nonprofit Tech for Good

JANUARY 16, 2025

2) Include social media icons in your email newsletter. Most nonprofits feature social media icons in the footer, but after a recent rebrand, Families Against Mandatory Minimums (FAMM) opted to prominently feature their call-to-follow on social media in the upper right of their email newsletter design.

Social Media 225

Social Media Media Social Newsletter 225

.orgSource

FEBRUARY 4, 2025

Limited Integration Between Systems : If your CRM, email marketing, and membership databases dont communicate with each other, you may be missing opportunities for efficient, personalized member engagement. Personalized interactions can significantly boost engagement. This slows down operations and increases the risk of errors.

Associations 221

Associations Technology Digital Analytics 221

Greater Giving

OCTOBER 29, 2024

Mastering Your GivingTuesday Fundraising Email Campaign: How, When, Why, and Who GivingTuesday is quickly approaching, and it’s the perfect opportunity to inspire generosity and rally support for your cause. Email marketing is a powerful tool that nonprofits can leverage to reach supporters and maximize donations.

email 52

email Campaign Fundraising Template 52

Bloomerang

NOVEMBER 25, 2024

But I’m guessing your inbox was flooded with emails last year for Black Friday, Cyber Monday, and GivingTuesday (me too). Do you remember any emails that stood out? They were just within reach of their $30,000 goal and sent an update email Wednesday morning, inviting everyone to help get them there.

Tips 116

Tips Fundraising email Rate 116

NonProfit PRO

MARCH 11, 2025

Funraise launched an email messaging program to help nonprofits keep donor segments updated in real-time and send customized emails.

email 130

email Nonprofit Marketing Donor 130

Bloomerang

NOVEMBER 22, 2024

To help you ride this massive wave of generosity, I’m answering your burning questions Q: How much email is too much email? A : The #1 thing I see that makes fundraisers feel cringey is the fear that they’re oversaturating their list with email. Open your email platform and tell me what your open rate is. They aren’t!

Problem 118

Problem Fundraising Mail Gift 118

Bloomerang

NOVEMBER 21, 2024

Schedule in-person ask visits with donors. October Collect testimonials, impact stories, videos, and pictures and use them to write ‘reporting back’ stewardship emails, postcards, texts, thank-a-thon phone scripts, or letters. Test all buttons, links, post-gift email auto-responders, and landing pages on desktop and mobile devices.

Calendar 110

Calendar Fundraising Gift Social Media 110

Engadget

MARCH 24, 2025

" You will receive an email from 23andMe confirming the action. Click the link in that email to complete the process. While the majority of an individual's personal information will be deleted, 23andMe does keep some information for legal compliance. The details are in the company's privacy policy.

Data 119

Data Sample Chapter California 119

Achieve

NOVEMBER 15, 2024

Email is a crucial tool for driving event registrations, reinforcing the purpose of your event, and preparing attendees for a memorable and seamless experience. Let’s explore the essential types of emails you should consider sending before your next event to maximize attendance and engagement.

email 52

email Registration Nonprofit Audience 52

Nonprofit Tech for Good

OCTOBER 1, 2020

Set up a drip email to do the work for you. To use a drip-email campaign, determine what your end goal is, or your call to action. Whatever you want your donors to do, make sure you have this goal in mind when crafting your email series. This will keep your emails concise and focused. Examples: Make a second gift.

Retention 342

Retention Donor Nonprofit Gift 342

Nonprofit Tech for Good

NOVEMBER 21, 2020

In the timeline below, we tell you exactly when to send emails designed to cultivate a relationship with your new Giving Tuesday supporters. Why send this email? Save time and grab this exact template from our Giving Tuesday Fundraising Template Kit and personalize it for your organization. Why send this email?

Donor 334

Donor Giving Template email 334

Nonprofit Tech for Good

DECEMBER 28, 2021

By segmenting your audience appropriately, you can create campaigns that feel personalized, special, and tailored to your GivingTuesday and year-end donors. Send a personalized thank you or welcome email. You likely already acknowledge the contributions you receive through automatic emails or tax receipts. Short videos .

Donor 298

Donor Donation Stats Campaign 298

Bloomerang

OCTOBER 21, 2024

Wondering when to send your year-end fundraising emails ? You could make a phone call, handwrite a postcard, send an email, or even a letter—just be sure to share a short story about the difference their gift made. A critical part of your success will be segmented and personalized email marketing. So use their first name!

Donation 102

Donation Gift email Donor 102

Nonprofit Tech for Good

NOVEMBER 9, 2020

With average email open rates at 20% for nonprofits , many organizations struggle to grab the attention of supporters, volunteers, and donors. Today, statistics show that one in five consumers has more than 1,000 unread emails in their personal inbox. Maybe there’s an intimacy to text messaging that email lacks.

Communication 311

Communication Donation Tools Tech 311

Nonprofit Tech for Good

DECEMBER 9, 2022

Email Marketing and Customized Giving. These types of donations, once set up, are easily executed with nonprofit software such as Giveffect – an all-in-one nonprofit management software that includes donation management, relationship management (CRM), volunteer management, email marketing, and more in one easy-to-use suite.

Fund 323

Fund Nonprofit Pledge Donor 323

Nonprofit Tech for Good

FEBRUARY 13, 2023

By Heather Mansfield , founder and editor-in-chief of Nonprofit Tech for Good According to the 2023 Nonprofit Tech for Good Report , 27% of nonprofits worldwide have experienced a cyberattack (email phishing, website hacking, ransomware, social media attack, etc.). 2) Require a double opt-in subscription process for your email list(s).

Practice 348

Practice Nonprofit Spam Social Media 348

sgEngage

NOVEMBER 27, 2024

Quick Definition Online fundraising is the process of raising donations for a cause, project, or organization through digital platforms such as websites, social media apps, and email campaigns. Email campaigns: Email remains a cornerstone of online fundraising.

Online 98

Online Support Fundraising Digital 98

Nonprofit Tech for Good

APRIL 27, 2023

Websites & Email 1. Mailmunch :: mailmunch.com Mailmunch enables users to create a variety of pop-up email forms for their website. mail-tester:: mail-tester.com This free tool reveals if your email domain is on a blacklist, flagged for spam, and properly set up for SPF, DKIM, and DMARC protocols. See also OptInMonster.

Resource 348

Resource Tools Digital Marketing 348

Bloomerang

FEBRUARY 5, 2025

Within 48 hours of receiving a donation, send a personalized thank-you letter that acknowledges the donors specific impact. Mention how their contribution will be used and include a heartfelt message of gratitude, and something very personal to them, like a child who just went off to college.

Donor 109

Donor Causes Storytelling Relationship 109

sgEngage

JANUARY 15, 2025

Mid-level donors: Those who give moderate amounts expect more personalized acknowledgment from your nonprofit. Steward these donors with personal phone calls, regular check-ins, and invitations to exclusive opportunities. Send plenty of personalized communications about their impact on your nonprofits future.

Donor 105

Donor Effective Gift Donation 105

Nonprofit Tech for Good

MARCH 24, 2025

Try sending a quick survey right after a donation or adding a simple poll to your next email. You can significantly boost donor reactivation rates using personalized outreach. Using CRM insights to craft personalized outreach, they successfully re-engaged 60% of their major lapsed donors.

Retention 145

Retention Donor Strategy Nonprofit 145

Nonprofit Tech for Good

DECEMBER 14, 2022

Mention the donor in emails directly about the event they sponsored. Mention the donor in emails year-round relating to the program they supported. Mention the donor in a dedicated email blast or several. This can be 4 emails a year dedicated to sponsors who give the org $10K or more. Recognition/Appreciation.

Donor 331

Donor Social Media Sponsor Benefit 331

Nonprofit Tech for Good

JANUARY 24, 2021

Keep the momentum going with these creative donor engagement ideas you can apply to your 2021 fundraising strategy: 1) Get personal with gratitude via thank-you videos. Round up a list of your major donors and task your team with sending them a personal video to thank them for their continued support!

Donor 334

Donor Ideas Social Nonprofit 334

Nonprofit Tech for Good

APRIL 3, 2022

Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. Help maintain membership hygiene by ensuring donor records are accurate, spelled correctly, and that bouncing emails are cleaned, etc. Offer to help write (or edit) fundraising emails or letters.

Fundraising 336

Fundraising Donation Donor Social Media 336

Nonprofit Tech for Good

APRIL 2, 2023

Simply enter a few details to guide it in the direction you want your email to go, and it will generate email and/or letter copy based on what you entered. By using ChatGPT, you can save time on writing promotional emails, recruitment posts, and even on-site signage copy.

Tools 359

Tools Fundraising Donor Analytics 359

Nonprofit Tech for Good

OCTOBER 22, 2020

Surely, we should be looking at social networks as a “cultivation” and “relationship-building” tool in the same sense that we do offline in person. This series would consist of a string of emails tailored to respond to the engagement medium. This engagement series of emails would continue for a definite period.

Social Media 354

Social Media Donor Social Media 354