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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

An aggressive email campaign was the foundation. It began with an email appeal leading into GivingTuesday and continued with three more heading into the afternoon and evening. A second matching grant offer enabled leaders to extend the giving via two more fundraising emails the next day. Research backs this up.

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Change the way you think about member engagement

Association Analytics

No matter the staff-member, no matter the member benefit or event or email sent, each is a piece of the larger tapestry that is member engagement. It’s important to track not just what people do with you – what events they attend, what courses they take, what emails they respond to – but also what they don’t care about.

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Nonprofit Email: The Rules of Engagement

Pamela Grow

It’s time to shift gears and give email the attention it truly deserves. According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! That means for every dollar you invest in email campaigns, you can expect an average return of $44. Test your subject lines. billion by 2025.

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The Best Giving Tuesday Email Subject Lines Of 2022

Bloomerang

Was your inbox flooded with emails this Giving Tuesday? If your emails didn’t get opened there’s one thing to blame: your subject line. I have healthy obsession with email subject lines so Giving Tuesday is kind of like my Christmas morning or Super Bowl. . In the end I reviewed 200 Giving Tuesday emails. .

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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Once the team aggregated the data and they were able to form a hypothesis, test it and confirm a need. Once you’ve identified what’s working, you can reinvest, and promote those projects. Both are important to consider because often, what people say and what they do won’t match up.

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Is Your Association Using Data to Increase Event Revenue?

Association Analytics

Which types of people are attending in high numbers? Situation : We’ve looked at the trend analysis and it indicates that we are not projecting to make our registration goal. We test our assumption by designing a targeted A/B email test for this group. Do your repeat event attendees also renew at higher rates? ).

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The State of Nonprofit Fundraising Today — 9 Top Fundraising Methods

Nonprofit Tech for Good

Most charities had used the same tried-and-tested methods for decades (namely, galas and sponsored endeavors), but with new health and safety guidelines to contend with, this was no longer possible. More than ever, people want to get out there and have real social experiences with other people. 2) Virtual fundraisers.

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