Pamela Grow

JUNE 28, 2023

It’s time to shift gears and give email the attention it truly deserves. According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! That means for every dollar you invest in email campaigns, you can expect an average return of $44. The numbers don’t lie! But what about reach?

email 52

email Rate Social Media ROI 52

Nonprofit Tech for Good

MAY 13, 2022

Maybe they heard about you on Facebook, or they signed a petition and you sent them an email. Are your conversion rates different for different audiences? Measure the success of your upgrade asks – do donors who come from your species extinction petition go on to be regular donors at a higher rate? This is where UTM s come in.

Donor 274

Donor Track Facebook Campaign 274

The NonProfit Times

MAY 23, 2024

An aggressive email campaign was the foundation. It began with an email appeal leading into GivingTuesday and continued with three more heading into the afternoon and evening. A second matching grant offer enabled leaders to extend the giving via two more fundraising emails the next day. The underlying analytics were impressive.

Test 52

Test email Spam United States 52

Achieve

MAY 3, 2024

When hosting a fundraising event, such as a Math-A-Thon , silent auction , or charity gala, closely tracking data and adapting your event based on that data can drive higher engagement, participation, and donations. Email Outreach Before your event begins, building excitement and driving participation is crucial to your success.

Analytics 98

Analytics Data Spam Fundraising 98

CauseVox

MAY 9, 2023

As a result, you’ve probably found yourself needing to write informative and engaging emails to connect with your community with limited time and manpower. With Open AI’s ChatGPT , nonprofits can generate high-quality emails in a fraction of the time it would usually take to write them. What is ChatGPT?

Examples 87

Examples email Communication Language 87

Nonprofits Source

MAY 6, 2024

With approximately 344 billion emails sent per day, it’s no wonder why so many recruiters use this channel to source, engage, and secure job applicants. However, the sheer volume of emails the average candidate receives means you need to add marketing-savvy tactics to your toolkit. Use automated personalization tools.

email 52

email Tools Strategy Application 52

Get Fully Funded

AUGUST 19, 2024

Impact on Retention Rates Effective segmentation goes beyond grouping donors by shared traits; it provides actionable insights to boost donor retention. Likewise, understanding how donors prefer to be contacted (email, phone, text, mail, social media) helps them see your communication. Ask donors directly about their preferences.

Data 59

Data Marketing Donor Mail 59

Cloud 4 Good

MAY 5, 2022

All of us have experienced it: an inundation of emails that leaves us with email fatigue, prompting us to unsubscribe from a mailing list. An Email Preference Center (EPC) can contribute greatly to ensuring your prospects continue to receive the content they want from you, without bombarding them with unwanted communications.

email 82

email Marketing Communication Template 82

Association Analytics

FEBRUARY 20, 2024

When it comes to building awareness for your association, you may not have to look too far, starting with your email list. Once you invest in some of these strategies, it’s important to track what works to engage with potential members. Plan ahead, so you’ll know what data to track. Or offer them a discount on membership?

Create 169

Create Strategy Associations Registration 169

Nonprofit Tech for Good

AUGUST 6, 2023

Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors. During a year-end campaign, it’s essential to track and analyze data from these multiple channels. However, this is not a universal rule.

Practice 230

Practice Fundraising Guide Channel 230

Bloomerang

JULY 29, 2024

Here’s what to expect: Features to look for in a volunteer management app Best volunteer apps for 2024 How to make the most of your volunteer app Whether you’re looking to manage volunteers for an event or start an employee volunteer program, a volunteer app can help you keep your program on track and reduce stress for all involved.

Volunteer 86

Volunteer Track Mobile Benefit 86

Association Analytics

OCTOBER 10, 2022

These could be email, SEO, social media, or paid advertising. In today’s world, success is measured by more than just clicks and open rates. How are you tracking success? Let’s use email as an example. You might wonder if you are sending too many emails. Online Tracking. Understanding this process is key.

Analytics 169

Analytics Marketing Taxonomy Module 169

NetWits

JUNE 30, 2011

Well, I wish more of our constituents did the last time we sent an email appeal! The returns were less than mind-blowing. I asked them the following question: What are the top reasons that email appeals get ignored?? I asked them the following question: What are the top reasons that email appeals get ignored??

email 256

email Chad Cancer Hunger 256

Byte Technology

JULY 28, 2016

In the world of email marketing—a world that, in the past few years, some tech analysts had predicted was on its way out a means of online communication—getting a recipient to click on a message or follow a link is certainly a tall task: how many of us simply read a subject line and immediately send the message to the trash heap?

Attention 100

Attention email Marketing Effective 100

Get Fully Funded

AUGUST 24, 2021

Email is a powerful marketing tool, but to get results you need to learn how to write fundraising emails that connect emotionally and inspire people to give. That means you can’t throw just anything in an email, push “send,” and expect thousands of dollars to pour in. That means you may need to leave out a few things.

Results 122

Results email Fundraising Story 122

Nonprofit Tech for Good

NOVEMBER 15, 2019

The ability to track and monitor those relationships should be the #1 priority for organizations seeking to expand their donor base or increase their revenue. Kindful allows users to create visually engaging peer-to-peer campaigns that integrate with your website, social media, and email marketing.

Relationship 240

Relationship Software Management Pledge 240

Whole Whale

JULY 18, 2022

“SWEET, a fundraising email in my inbox” – nobody, ever in history. The challenge when writing a fundraising email is to not only avoid this filter, but actually make it fun or interesting. Your email list is one of your most valuable fundraising tools. Unfortunately, not all email appeals are created equal.

email 64

email Time Fundraising Images 64

EveryAction

AUGUST 1, 2016

Last year, my colleague Michelle Shefter wrote about the six most important email series for nonprofits. The second email series mentioned was the re-engagement series. If they haven’t opened or clicked on any emails during that time, they are considered inactive and could be negatively impacting your email deliverability.

email 100

email Spam Open Rate 100

Qgiv

AUGUST 21, 2024

This fundraising software provides: A searchable matching gift database Automated matching gift request emails Matching gift auto submission Platform integrations What we love about 360MatchPro Many features are easily embedded in your nonprofit’s website so your donors can quickly check their matching gift eligibility.

Software 98

Software Fundraising Platform Contact 98

Whole Whale

AUGUST 27, 2024

Over time, it has grown into a versatile financial platform, offering a range of tools for managing transactions, tracking sales, and engaging customers. With that in mind, this guide will outline the potential benefits of using Square for your nonprofit and walk you through how to get started.

Donation 98

Donation Guide Nonprofit Tools 98

Nonprofit Tech for Good

FEBRUARY 26, 2024

Far from just an email-blasting tool, modern marketing tools handle everything from scoring leads to posting on social media to sending text messages. With that in mind, let’s look at the 5 steps (and criteria) you can use to find the best tool for you and your nonprofit. Keep that in mind when you make your selection.

Application 267

Application Marketing Nonprofit Evaluation 267

M+R

SEPTEMBER 10, 2024

The average digital revenue growth for food banks from 2019 to 2020 was a mind-boggling 501% increase according to M+R’s Benchmarks! Email revenue remained mostly steady for food banks, with a 1% increase in email revenue while the industry overall saw a 7% decline. The increased volume of email helped keep that revenue steady.

Benchmark 64

Benchmark Hunger Advocacy Channel 64

EveryAction

JULY 31, 2023

Needless to say, if you’re a fundraiser, meeting your organization’s fundraising goal is top of mind in the fall and winter. In fact, Double the Donation research indicates that mentioning matching gifts results in a 71% increase in response rate and a 51% increase in average donation amount. Maximize corporate philanthropy funding.

Gift 201

Gift Guide Calendar Philanthropy 201

Bloomerang

JULY 7, 2022

With that in mind, we recommend incorporating direct mail into your fundraising plan. You should look for statistics and studies that show that some donors respond to direct mail appeals more often than they do to email appeals. Here are four best practices to follow when reaching out to your prospects and donors via direct mail.

Mail 111

Mail Retention Practice Donor 111

Nonprofits Source

JULY 2, 2024

Or a broader segment of mid-level and major donors with track records of attending events? Here’s how you might accomplish these objectives using the channels listed above: Create an email stream to send your targeted audience segment. Track your auction’s marketing results. Its timeframe.

Marketing 52

Marketing Strategy Registration Channel 52

Association Analytics

JULY 22, 2021

This might happen when a member uses different email addresses to register for events and make purchases. Example: email should be close to 100%, other fields like interests aren’t as important to capture initially. Set a baseline and keep track of the progress you are making. Do you have multiple records for one member or lead?

Data 169

Data Analytics Associations Registration 169

Bloomerang

FEBRUARY 5, 2024

Personal acknowledgments, impact reporting, and a strong monthly giving program are some of the cornerstones to a high donor retention rate. But there’s one unsung strategy that can elevate your donor retention rates, while expanding mid-level and major giving: multi-year gift agreements. Does this r eally improve donor retention?

Retention 97

Retention Gift Donor Pledge 97

Neon CRM

SEPTEMBER 5, 2024

Nearly every social post, email, or direct mail piece you create for the big day will point people to this page. This is exceptionally helpful when you’re tracking your campaign’s success: When you use that form exclusively for GivingTuesday-related fundraising, you can confidently attribute all of those transactions to this one campaign.

Donation 92

Donation Build Images Gift 92

Qgiv

SEPTEMBER 2, 2024

Donor management software enables you to organize your donor information, track gifts, and strengthen your donor engagement. The features of GoFundMe’s nonprofit software include: Easy sharing Donation tracking Leadership board Fundraising photos Pricing GoFundMe charges a processing fee of 2.2% + $0.30 per donation.

Software 98

Software Effective Nonprofit Collaboration 98

Association Analytics

SEPTEMBER 8, 2022

Like others, revenue is most likely top of mind for your association. Start by tracking your members’ behaviors. You no longer need to send one email blast to your entire base. And you might find retention rates increase. We are going to share three ways to generate new revenue using your data. age, geography, job type).

Data 169

Data Associations Product Stream 169

Bloomerang

MAY 31, 2022

Keep in mind that successfully carrying out a powerful fundraising strategy requires a strong partnership between your organization’s marketing and fundraising staff. A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. 6 elements your fundraising strategy should include.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

Whole Whale

AUGUST 25, 2021

Whether you’re a nonprofit leader or nonprofit curious, there are some key numbers to keep in mind related to nonprofits, giving, and the growing giving landscape. Direct mail response rate (to house): 4% Postage per letter: $0.49. Direct mail response rate: (to house): 5% Postage per letter: $0.47. 2015 Stats. Mail stats.

Stats 96

Stats Trend Mail Fundraising 96

Neon CRM

AUGUST 11, 2023

With that in mind, let’s take a look at seven different steps you can take to retain your GivingTuesday donors. Some of the data you’ll want to collect is fairly simple: Their name and email address will be important, as will the knowledge that they donated to your GivingTuesday campaign. After reading a Facebook post?

Retention 98

Retention Donor Gift Template 98

Bloomerang

DECEMBER 19, 2023

67% of nonprofits use a constituent relationship management system (CRM) to track donations and manage supporter communications. That means you likely won’t see the results—increased fundraising revenue, increased donor retention rate, increased average gift size—that you would likely see when using a paid solution.

Software 88

Software Free Tools Adobe 88

NetWits

DECEMBER 2, 2010

In today’s modern email marketing environments, lots of focus is placed on design and content – which we can all agree are very important aspects of any email campaign. However, there is one component of soliciting your donors which should be considered for any and every communication you generate via email.

email 149

email Marketing Mail Metrics 149

Neon CRM

MAY 17, 2024

Calling to thank donors for their support after they give a gift can strengthen their bond with your nonprofit, leading to higher donor retention and engagement rates. With most nonprofit communications largely limited to digital channels like email and social media, calling your donors really stands out.

Support 88

Support Donor Phone Gift 88

DNL OmniMedia

JANUARY 17, 2024

Understand your audience When planning your marketing strategy, it’s helpful to start with the end in mind—who are you trying to reach? For instance, a school fundraiser might find that their email campaign brought in a record number of new attendees. Email marketing. Demographics.

Game 52

Game Marketing Change Tips 52