NetWits

APRIL 2, 2013

The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. The industry report identifies the trends (see the Blackbaud Index ) which are used to inform the health of your online program, not overall constituent engagement.

Rate 139

Rate San Diego Open Benchmark 139

EveryAction

JULY 12, 2023

updates were expected to have on the amount of granular data available from digital ad clicks, nonprofits that adapt metrics and goals to meet the moment may find ads are still a useful part of omni-channel campaigns. Those kinds of results help explain why we’re seeing organizations add mobile messaging to their omni-channel repertoire.

Channel 224

Channel Work Fundraising Movie 224

Nonprofit Tech for Good

AUGUST 9, 2021

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. It is worth noting that if your nonprofit later discovers a duplicate unclaimed page for your nonprofit, you can easily delete the unclaimed page provided you have a professional email address i.e., an email address that matches your website URL.

Linkedin 357

Linkedin Practice Social Media Sponsor 357

Association Analytics

OCTOBER 10, 2022

These could be email, SEO, social media, or paid advertising. In today’s world, success is measured by more than just clicks and open rates. Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels. Let’s use email as an example.

Analytics 169

Analytics Marketing Taxonomy Module 169

Everyaction

AUGUST 23, 2018

When sending a fundraising email, nonprofit Digital staff are keenly aware of the metrics that they need to achieve; a high open rate means the most people are actually seeing the content of the email, and a high click rate indicates that the email's messaging was persuasive enough to move people to donate.

Metrics 49

Metrics Spam Fundraising Rate 49

sgEngage

MARCH 15, 2024

If you are not sure which metrics are essential or how to convert your data into something stakeholders can grasp and absorb, start simply by setting clear goals. Learn more: Using Data to Make Annual Giving Work for You Measuring Outcomes Outcome metrics are powerful, necessary tools for demonstrating transparency and accountability.

Measure 100

Measure Help Analysis Metrics 100

sgEngage

SEPTEMBER 28, 2021

One-time online giving skyrocketed by more than 15%, revenue growth from recurring donations outpaced one-time gifts for the ninth consecutive year, and nonprofits increased their revenue and engagement using email fundraising. Are there 2020 trends that we will continue to see in 2022? increase in fundraising email revenue.

Online 103

Online Fundraising Benchmark Adwords 103

Top Nonprofits

MARCH 12, 2021

Just like last year, common solutions to this year’s problems emerge in the form of fundraising trends. We’ve been paying attention to these developing trends, and have compiled them here for you. Communication via text carries a sense of informality compared to other communication strategies, like email. Let’s get started!

Trend 98

Trend Campaign Fundraising Mobile 98

NetWits

NOVEMBER 11, 2010

30 cents per email address when asking your supporter based for money through an email appeal? With 10,000 people in your email list you’d make $3,000.00 Subtract the money it cost you to send the email and you’re looking at a pretty good RIO. I had the chance to review a few email marketing campaigns today.

email 212

email Profit Registration Review 212

Nimble AMS

SEPTEMBER 14, 2022

According to the Community Brands 2022 Association Trends Study, over half of association professionals say investing in business intelligence and data analytics is a top priority, yet only one-third would rate their organization’s data as excellent or very good. What is the state of your association’s data? Routinely audit your data.

Associations 131

Associations Data Benefit Practice 131

Bloomerang

OCTOBER 1, 2021

A major part of connecting with these individuals and optimizing the giving experience is utilizing the data you collect about their giving trends to inform your future fundraising decisions. . The last thing you want to do is waste their time and bog their donor reports down with unnecessary metrics. .

Data 126

Data Report Donor Metrics 126

M+R

SEPTEMBER 10, 2024

This year, a record 27 regional food banks participated in M+R’s annual Benchmarks Study covering mostly digital fundraising, marketing, advertising, and advocacy metrics (and here’s another plug…if you haven’t dug into this year’s study, do it now!). The increased volume of email helped keep that revenue steady.

Benchmark 64

Benchmark Hunger Advocacy Channel 64

Achieve

SEPTEMBER 5, 2024

However, there is a downward trend in the number of associations that identify as “innovative,” which could forewarn problems retaining that membership in the future. Next, analyze this data to identify trends and preferences, such as the communication channels or types of content members like most. Analyze member behavior.

Online 52

Online Associations Metrics ROI 52

Qgiv

JULY 16, 2024

This includes donor information, donation history, engagement metrics, and other data you collect across various platforms. Engagement metrics Tracking how your donors engage with your organization can help you understand their commitment and interests. Transactional data. Higher accuracy for analyses and forecasting.

Data 52

Data Management Guide Fundraising 52

Connection Cafe

NOVEMBER 29, 2018

That’s why we put together a list of the five essential metrics you need to know, as a fundraiser, to achieve higher retention rates. Tracking these metrics will help you keep a pulse on the current engagement of your donors so you know which efforts are working and which ones need to be increased or modified. Donor Level Moves.

Metrics 42

Metrics Donor Fundraising Retention 42

Bloomerang

MAY 31, 2022

That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations. Donor stewardship helps you boost your donor retention rate , helping you earn much more over time. Email marketing software.

Strategy 107

Strategy Develop Fundraising Nonprofit 107

Kindful

NOVEMBER 22, 2021

When it comes to acquisition, we all know that metrics matter. However, most nonprofits don’t know which metrics to look at —or what to do with that information once they have it. . This is especially true if you aren’t sure which numbers or metrics you should review. I recommend looking at three key metrics. .

Results 62

Results Action Metrics Rate 62

Achieve

JUNE 1, 2023

Analyze your online giving trends and engagement metrics. For example, you might test different Giving Tuesday email strategies or affinity month themes to see if donors respond better to certain appeals. Assess metrics such as your email open rate or online donation rate to measure your success.

Donation 52

Donation Donor Giving Demographics 52

Nonprofits Source

MAY 15, 2024

This includes time spent scrolling through social media, checking emails, watching shows and movies on streaming services, and more. Market research is the process of gathering information about current and potential customers for your product or service, as well as general trends for your industry (e.g.,

Map 52

Map Digital Business Marketing 52

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. This is where EveryAction comes in!

Benchmark 62

Benchmark Digital Trend Report 62

Nonprofits Source

JULY 2, 2024

Consider your objectives for attendance, revenue, average bid amounts, and other engagement metrics. Here’s how you might accomplish these objectives using the channels listed above: Create an email stream to send your targeted audience segment. How will you measure and determine success? Its audience.

Marketing 52

Marketing Strategy Registration Channel 52

Nonprofit Tech for Good

APRIL 23, 2019

Does the platform provide powerful tools for data analysis, insight and built-in reporting for nonprofit metrics? Can the development office customize workflows and notifications when a donor is lapsing to help you determine the root cause and how to turn the trend around? Is the technology popular in the market?

Metrics 263

Metrics Nonprofit Profile Platform 263

Nonprofit Tech for Good

APRIL 3, 2022

Be aware of key accomplishments, metrics, testimonials, and milestones. Help maintain membership hygiene by ensuring donor records are accurate, spelled correctly, and that bouncing emails are cleaned, etc. Sort through organizational fundraising data to see if there are insights, trends, or patterns that could help.

Fundraising 328

Fundraising Mail Law Donation 328

DNL OmniMedia

MAY 25, 2022

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. Email Analytics. The ultimate goal is to uncover trends, understand performance, and discover useful next actions to help nonprofits achieve their fundraising and donor stewardship goals. However, not all metrics will be useful for your organization’s strategy.

Analytics 52

Analytics Org Adwords Metrics 52

Allegiance Group

JUNE 13, 2024

For example, the truth Initiative leverages a multi-step SMS, email, and social messaging campaign to spread awareness of—and stop—the sale of tobacco in Walgreens. Your nonprofit doesn’t exist in a vacuum, so you’ll need to consider market trends when launching any campaign. Your supporters. Performing audits.

Marketing 52

Marketing Analysis Nonprofit Audience 52

NetWits

DECEMBER 2, 2010

In today’s modern email marketing environments, lots of focus is placed on design and content – which we can all agree are very important aspects of any email campaign. However, there is one component of soliciting your donors which should be considered for any and every communication you generate via email.

email 149

email Marketing Mail Metrics 149

Pamela Grow

OCTOBER 30, 2023

To take advantage of this trend toward recurring giving, your nonprofit will need to look inward at its donor data. Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Understand donors’ giving behaviors. Monitor data and adjust your appeals. Engagement level.

Analytics 52

Analytics Data Giving Metrics 52

Media Cause

JUNE 2, 2024

Stay up to date with trends in design and social media trends , and learn how to integrate those elements into your content while staying true to your brand guidelines. Use photos in your designs, ads, social posts, emails, and more! also increases the rate at which audiences remember brands, products, and ads.

Audience 59

Audience Content Create Tips 59

NonProfit Hub

NOVEMBER 26, 2020

Your nonprofit’s donor retention rate is the percentage of donors who give from year to year, or over any other specific time period. It’s probably one of the most critical metrics you should be studying in 2021. . Start tracking your retention rates. To improve your retention rate over time, you first have to track it!

Retention 74

Retention Donor Online Rate 74

Qgiv

OCTOBER 21, 2021

These same metrics are important to track during crises to effectively determine which indicators can signal alarm. Reports generated around donor engagement can measure campaign involvement, giving history, and other trends that can help guide your strategic processes. What can data help your nonprofit achieve?

Data 69

Data Metrics Nonprofit Analysis 69

sgEngage

JANUARY 30, 2024

For example, we asked ChatGPT to “Come up with three different ideas for an email subject line for an email series about a summer fundraising initiative. You can use generative solutions to help draft full email messages, text messages, blog post outlines, direct mail letters, and more.

Tools 95

Tools Donor Fundraising Survey 95

Connection Cafe

OCTOBER 28, 2014

What is surprising, however, are the results seen around email: There was a 60% increase in the total volume of emails delivered. . The total number of email recipients was up 72%. Email has been around a long time now, and frankly such a massive increase in a fairly mature channel took me a bit off guard.

Benchmark 55

Benchmark Metrics Report Online 55

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. Your email appeals? What are your bounce rates, time spent on site, etc? Look at your CRM stats to find out conversion rates across different social media platforms and channels. Social Networking Trends Web 2.0'

Metrics 77

Metrics Social Media Media Social 77

sgEngage

NOVEMBER 14, 2023

Data integration allows nonprofit healthcare organizations to: Exchange data at a faster rate. Understand individual patient health within the context of population health trends. These changes can be expressed by KPIs such as lower hospital readmission rates, higher patient satisfaction rates, and more.

Integration 87

Integration Data Nonprofit Platform 87

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. This year's report addressed issues such as email list growth and churn, the rise of monthly giving, and the impact of social media's peer-to-peer fundraising for nonprofits.

Benchmark 81

Benchmark Digital Report Advocacy 81

sgEngage

MAY 27, 2021

Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). These metrics provide a comprehensive, bird’s eye view of your organization’s fundraising and outreach efforts that you can use to craft a new strategy. The characteristics of your donor base.

Giving 122

Giving Metrics Retention Demographics 122

Classy

JULY 28, 2021

Our latest report, The State of Modern Philanthropy 2021 , elevated data trends from over 4,800 nonprofits to consider when establishing a modern donation experience. Desktop visitors may already be familiar with your cause, which could account for the higher donation rate we see. See What’s New In Fundraising.

Experiment 93

Experiment Donation Ideas Create 93