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4 Text Marketing Lessons Nonprofits Can Take from Big Brands

Nonprofit Tech for Good

Your organization likely relies on direct mail, emails, social media, and even phone calls to get the word out about your organization’s work and solicit support for your mission. Marketing-related text messages have an incredibly high open rate of about 99%, compared to the average email open rate, which is closer to 30%.

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5 Methods for Avoiding Procrastination for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

I found this wonderful comic on Mashable “ The Field Guide to Procrastination ” that identifies 12 different methods for work avoidance or procrastination, defined in Wikipedia as “ putting off tasks for a later date.” I have done conference calls on my mobile phone while walking. ” We all do it.

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7 Ways Nonprofits Can Automate Donor Retention

Nonprofit Tech for Good

Here are seven excellent methods of increasing donor retention and how to automate them. Set up a drip email to do the work for you. To use a drip-email campaign, determine what your end goal is, or your call to action. Whatever you want your donors to do, make sure you have this goal in mind when crafting your email series.

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2024 Online Fundraising Statistics for Nonprofits

Nonprofit Tech for Good

DonorDirect ] 48% of donors cite email as their preferred method of hearing updates and appeals from the organization. Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%). Double the Donation ] The current donor retention rate is 41.9%.

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10 Ways To Segment Donors To Improve Nonprofit Fundraising Effectiveness

TechImpact

In another 2013 study conducted by Blackbaud found that “response and click through rates in nonprofit email campaigns declined by 16% and 18.7%, from 2012.” This means that email campaigns lacked creativity, personalization, and users felt like they were receiving a spammed message, not a message that was sent specifically for them.

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5 Ways To Incorporate Mobile Tech Into Your Volunteer Program

TechImpact

In fact, most Americans have a cell phone, smart phone, or tablet that they use to keep their schedule straight and stay in touch with their large and diverse networks of colleagues, friends, family, and acquaintances. So why not engage volunteers where they spend most of their time–on their mobile phone.

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6 Surefire Tips for Asking for Donations Over the Phone

Qgiv

Making donation appeals over the phone is an interesting middle ground between asking for donations in person and making appeals through more anonymous methods like email or on your website. This makes asking for donations over the phone somewhat tricky. Make a genuine appeal during your phone call.

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