Byte Technology

JANUARY 14, 2022

A start-up is the most challenging and rewarding project for a marketing agency. We were asked to design and develop a website and create a strategic marketing plan. First step was getting a clear understanding of who their competition was and how they were marketing themselves. They had a very clear vision, which is so helpful.

Marketing 243

Marketing Broadcast Analysis Awareness 243

Nonprofit Tech for Good

APRIL 5, 2024

Marketing your nonprofit’s golf tournament makes up the largest phase of event planning. Fortunately, the right tech tools make marketing your tournament simple, efficient, and low-cost. Fortunately, the right tech tools make marketing your tournament simple, efficient, and low-cost. Email campaigns. Partner marketing.

Tech 198

Tech Marketing Sponsor Registration 198

Nonprofit Tech for Good

DECEMBER 3, 2020

This is the sixth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Social Media Best Practices for Nonprofits.

Facebook 364

Facebook Practice Avatar Nonprofit 364

Nonprofit Tech for Good

AUGUST 2, 2024

The evolution of golf event-specific technology has elevated the game, making golf event sponsorships even more appealing to businesses looking for high ROI on their marketing or charitable dollars. This immediate visibility provides instant ROI that can be further enhanced by social media and email marketing campaigns.

Sponsor 289

Sponsor Tech ROI Social Media 289

Nonprofit Tech for Good

FEBRUARY 14, 2011

And though some reports claim that email use is dropping , others claim its use is steady and even on the rise. However, one thing that is certain is that the ROI (Return on Investment) from e-newsletters is still relatively high compared to other Web-based channels. Group text messaging could become the new email of the Mobile Web.

Newsletter 240

Newsletter Social Media Build Media 240

Nonprofit Tech for Good

MARCH 3, 2022

This is the third webinar in a series of three that are part of a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits. Those who register for all three webinars will earn a Certificate in Digital Marketing & Fundraising from Nonprofit Tech for Good. You will then be sent an invoice for $30.

Social Media 244

Social Media Practice Media Social 244

NonProfit Hub

JANUARY 28, 2021

a well-established digital marketing automation platform ? email marketing is one of the most effective channels for nonprofit organizations. Here are 5 nonprofit email marketing mistakes to avoid. . As a nonprofit organization, email marketing should be one of your top priorities.

email 84

email Marketing Spam Rate 84

Greater Giving

MAY 25, 2022

Fundamental Strategies to Maximize your Event Marketing ROI. Hosting and marketing a successful event can require a significant investment of time and resources. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. Let’s jump in!

ROI 81

ROI Marketing Strategy Sponsor 81

AccelEvents

AUGUST 16, 2021

At each hybrid event, event planners can take advantage of some critical features in order to boost ROI before, during, and after the event takes place. With some planners, event organizers can actually set up multiple levels of event management to truly maximize your hybrid event’s ROI. . CRM and email marketing integrations.

ROI 98

ROI Badge Synchronous Sponsor 98

Nonprofit Tech for Good

DECEMBER 28, 2010

That was in the fall of 2006, when I was hired at The HSUS to manage their online marketing presence such as pay per click and banner ads. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. In terms of ROI, social media has grown our email file and we’ve raised significant money on social networks.

United States 230

United States Social Media Interview Media 230

NetWits

DECEMBER 21, 2010

One metric I track on our Blog is RSS or eMail subscribers. Only 15% of the non-profits we talked to were measuring house file growth (or sometimes know as email list growth) based on their social media involvement. But we’ve got to start thinking about how to set ROI objectives that we can track and measure our success by.

Social Media 247

Social Media Metrics Track Profit 247

Nonprofit Tech for Good

MARCH 7, 2011

LinkedIn Groups can be very high in ROI as long as you’re patient and willing to invest at least an hour a week promoting and monitoring your LinkedIn Group. Today, those 14,000 members result in more ROI than 16,000 Facebook Fans and run a not-so-distant second to 411,000 Twitter Followers. It’s a tragic loss in ROI!

Linkedin 191

Linkedin Group Spam ROI 191

Nonprofits Source

SEPTEMBER 8, 2017

In this weekly nonprofit marketing link roundup , we’re looking at email marketing strategies for year end fundraising success! As nonprofits prepare for the giving season one tactic in every marketer’s toolkit is undoubtedly email marketing and it’s easy to see why.

email 89

email Marketing Strategy Fundraising 89

3rd Sector Labs

AUGUST 15, 2014

Using data to drive your digital marketing campaigns is essential. Without the discipline of data, your digital marketing success is based more on hope than strategy and execution. Our corporate marketers understand the criticality of data all too well, especially retailers. 3 simple data tips for better digital marketing.

Digital 138

Digital Data Marketing Org 138

Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Email: In e-newsletters, regularly include a pitch to become a monthly donor.

Practice 342

Practice Online Fundraising Nonprofit 342

Forum One

APRIL 27, 2023

But understanding the true components and possibilities of a digital initiative can reveal efficiencies that save time and effort, providing a return on investment (ROI) far greater than anticipated. Positive, efficient interactions are built-in marketing. But the ROI can equally be higher.

ROI 87

ROI Digital Strategy Template 87

Nonprofit Tech for Good

FEBRUARY 14, 2019

The key, though, is doing it in a way that delivers maximum ROI. Select “Conversions” as your marketing objective, name the campaign, then continue on to plan your ad sets. You could, for example, base one on an email list of your past donors to try and reach the most productive segment of your following.

Facebook 229

Facebook Fundraising ROI Virginia 229

Nonprofit Tech for Good

DECEMBER 9, 2022

Email Marketing and Customized Giving. These types of donations, once set up, are easily executed with nonprofit software such as Giveffect – an all-in-one nonprofit management software that includes donation management, relationship management (CRM), volunteer management, email marketing, and more in one easy-to-use suite.

Fund 322

Fund Pledge Nonprofit Gift 322

Classy

JULY 30, 2021

He highlights the importance of email marketing, lead generation, outreach campaigns, customer profiling, and acquisition to maximize ROI for all businesses. When launching an email campaign to raise funds, it is imperative to perfect the copy, segment your email lists, fine-tune the graphic assets, and more.

Sample 121

Sample email Campaign Fundraising 121

Whole Whale

MARCH 15, 2023

“I currently send out only newsletter emails for my non-profit, but I am curious to know more. Are there different types of email marketing that I can add to my strategy?” Great question, but first, let’s explore what email marketing is and is not. What is email marketing?

email 75

email Difference Marketing Retention 75

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 11, 2011

Take an ROI approach to the amount of time that is being spent, especially if you haven’t really built up , engaged , and developed relationships with people via your social networks in other places. Don’t just do an ROI analysis with your social time.

Google 98

Google Search email Time 98

Byte Technology

NOVEMBER 18, 2015

And yet, many non-profits aren’t leveraging one of the most tried-and-true methods of communication: an effective and well-planned email campaign. Indeed, email is being cast aside more and more in favor of other forms linking donors to the causes they want to support. Be personal in your greeting by using recipients first names.

email 100

email Campaign Effective Fundraising 100

.orgSource

DECEMBER 11, 2023

No matter how much marketing techniques evolve, that equation doesn’t change. Helping their clients use cutting-edge marketing tools to better target, segment, and automate communications is HighRoad’s current focus. Marketing automation provides that opportunity. Every member experience with your brand is a plus or a minus.

Tech 221

Tech Gartner Online Platform 221

Classy

AUGUST 11, 2021

Automate Email Templates to Reach More Donors. Lean into email templates that make meaningful outreach possible, even when you’re short on time. While it may take some time to craft a thoughtful email for every touchpoint in your campaign, there’s no reason you can’t use those emails again. Email marketing.

ROI 109

ROI Time Fundraising Template 109

Nonprofit Tech for Good

DECEMBER 20, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Dupe: Our organization has literally just started tracking ROI for using these tools by way of campaigns. Also, think like a marketer. Megan does a fantastic job of keeping the content on link Twitter, Facebook and LinkedIn fresh.

Social Media 189

Social Media Foundation Examples Media 189

Nonprofit Tech for Good

JANUARY 16, 2012

It took two days for the email allowing me to join to arrive. In fact, pinning traditional marketing materials will likely be a complete flop. Be sure to add a description with a link to increase your return on investment (ROI)/traffic from using Pinterest. It’s a simple oversight that dramatically reduces ROI.

Profile 242

Profile Nonprofit Twitter Social Network 242

ASU Lodestar Center

OCTOBER 31, 2012

The word marketing is usually associated with profit generating tactics; however, inbound marketing is focused on organic growth. Outbound marketing consists of reaching out en masse in hopes of generating leads. As opposed to traditional outbound marketing, inbound marketing is like a puzzle – but not because it’s confusing.

Marketing 83

Marketing Effective Organization ROI 83

Association Analytics

SEPTEMBER 27, 2023

Provide a Benefit Analysis ROI in Focus: While emotional appeals are powerful, it’s also crucial to underscore the tangible benefits. While proving ROI on analytics (and other systems, e.g. your AMS) can be difficult, a benefit analysis provides directional ROI on the key areas that you and your association care about.

Analytics 169

Analytics Analysis ROI Associations 169

AccelEvents

SEPTEMBER 8, 2020

Marketing for a virtual event is much different than marketing for a physical event, which means you need to make sure your marketing plan is up to snuff. . Because marketing for a digital event may need a different tactic, we decided to put together this guide to ensure your upcoming event is a success!

Virtual 95

Virtual Marketing Guide Stream 95

CauseVox

JUNE 12, 2023

Work smarter not harder implementing your email and digital advertising campaigns. Whether you’re a seasoned marketer or just starting out, this webinar is for you. You’ll learn everything you need to know to get started with AI and take your digital marketing to the next level. Enable your company to scale faster.

Marketing 82

Marketing Results Action ROI 82

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

Finding the ROI. One reason for the disconnect between stated belief in video and video budgets has been the lack of hard data about the return on investment (ROI). It’s no surprise that a tactic with a cost is high and unclear ROI gets minimal resources. When the word video is used in an email subject line, open rates double.

Video 139

Video Communication Strategy Stats 139

Care2

AUGUST 28, 2013

After working on over 400 nonprofit email recruitment campaigns, and helping clients plan successful recruitment strategies, I’ve realized that most nonprofits don''t send nearly enough standalone fundraising appeals. In short, more good emails = more revenue. Email marketing is mainly a numbers game.

email 77

email Fundraising ROI Rate 77

Nonprofit Tech for Good

FEBRUARY 1, 2011

Title: Digital Marketing Manager. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Email is still winning in the online donor department, and in terms of traditional communications we receive a shocking number of donations through direct mail. Organization: National Wildlife Federation.

Social Media 190

Social Media National Interview Media 190

Nonprofit Tech for Good

MAY 31, 2020

Like you, many of your constituents are also working from home, using their personal cell phones and email addresses. They give online through your website and emails. We’re establishing a strong social media following and developing a reliable digital marketing plan that ties donors to online giving platforms like our website.”.

Survey 340

Survey Virtual Nonprofit Sponsor 340

The Modern Nonprofit

NOVEMBER 16, 2021

Estimated Reading Time: 4 minutes 8 Tips for Crafting an Appealing Year-End Email Appeal. Here are eight tips on crafting a great year-end email appeal that will get your supporters to click the “Donate” button. SEGMENT YOUR EMAIL LISTS. Treat your Email like a conversation rather than a lecture.

email 98

email Tips Lecture ROI 98

AccelEvents

SEPTEMBER 1, 2021

If you’re an event planner and need to market your event, you might want to take advantage of some free marketing techniques that can really help promote your event. . It’s possible to effectively market your event while sticking to a budget, it just takes a little planning. Developing Your Event Marketing Plan.

Marketing 105

Marketing Virtual Sponsor Social Media 105

Whole Whale

AUGUST 19, 2021

Marketing and communication teams have significant pressure put on them to grow their reach and lists every quarter. This pressure leads many to want to see if there are new tactics or shortcuts that can be taken like buying/renting an email list. Hopefully, this article will map out the pros and cons of email list purchasing.

email 96

email Spam Linkedin Relationship 96