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Top 2021 Fundraising Strategies: Mastering Relevant Content Marketing

Bloomerang

Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Master relevant content marketing. That means that you must work to make relevant content marketing more readily accessible to your constituents. . Mastering online user experience and messaging.

Content 128
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Why and how to rewrite your nonprofit’s email Welcome message

Pamela Grow

Sarah writes: Our organization is overdue for creating a welcome email to send after someone joins our mailing list. Right now it’s just the standard message that comes with our email service provider (ConstantContact). Welcome emails have a 91.43% open rate. Welcome emails can create an 86% lift in unique open rate.

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Everything your association needs to know about Salesforce CRM

Nimble AMS

An AMS manages your data and reports, optimizes sales and marketing efforts, and streamlines member payments and e-commerce initiatives. Ecosystem and extensibility From email marketing to volunteer management, the Salesforce AppExchange offers various applications for associations to advance their mission.

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The Death of the Open Metric (and other freak outs)

sgEngage

Are you freaking out about how Apple’s recent announcement regarding new privacy functionality of the upcoming iOS 15 might impact your email strategy? What is email engagement really? What is more accurate is a click or, even better, an action (survey submission, ticket purchase, gift, etc). Hear me out. I know you can do it!

Metrics 115
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Helpful Ways to Measure and Optimize Your Nonprofit’s Performance

sgEngage

Some examples: Employee retention rate Absenteeism rate Employee satisfaction, quantified on a questionnaire or survey Free Guide Development Plan Toolkit Download Now Utilizing Effective Data Tools Many nonprofits started out as a grassroots group with a dream and some bootstraps. Outcomes : The effect of an activity on your mission.

Measure 100
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The Building Blocks of a Digital Advocacy Campaign, Part 2

Media Cause

A Tried and True Rule: Know Your Audience This one shouldn’t shock any savvy marketer, but it bears repeating: know your audience. This requires substantial market research and should include conversations with your audiences through surveys, interviews, or even focus groups. Develop trusted voices.

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100+ Fundraising Tasks for Your Nonprofit’s Board

Nonprofit Tech for Good

Help maintain membership hygiene by ensuring donor records are accurate, spelled correctly, and that bouncing emails are cleaned, etc. Staff the organization’s general email inbox and provide support and pre-written or customized solicitations for support with a link to the donation page. Is the donor renewal rate low? your neighbors.