Achieve

JUNE 2, 2021

direct mail campaigns. benefits of direct mail. direct mail and digital marketing. can work together to create more effective campaigns than either can alone. . Benefits of Direct Mail. In fact, digital marketing’s prominence has actually caused direct mail to feel more distinct to donors of all ages. .

Mail 94

Mail Course Campaign Digital 94

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Here is what you can do to prepare for the impacts of iOS15 on email marketing. Email Opens + User IPs.

email 104

email Marketing Test Mail 104

The NonProfit Times

MAY 23, 2024

An aggressive email campaign was the foundation. It began with an email appeal leading into GivingTuesday and continued with three more heading into the afternoon and evening. A second matching grant offer enabled leaders to extend the giving via two more fundraising emails the next day. Research backs this up.

Test 52

Test email Spam United States 52

Get Fully Funded

DECEMBER 12, 2022

Wouldn’t life be easier if people opened and read your fundraising emails? Maybe you check your open rate and see that only 25% of your audience bothered to open the email you spent hours writing. Maybe you check your open rate and see that only 25% of your audience bothered to open the email you spent hours writing.

email 126

email Fundraising Sound Sample 126

Media Cause

JULY 11, 2023

Did you know that f or every $1 spent on email marketing, the average return on investment is $42 ? Automated email services for nonprofits are unsung heroes in achieving just that. Automated email services for nonprofits are unsung heroes in achieving just that. Why Automated Email Marketing?

email 52

email Service Marketing Metrics 52

sgEngage

FEBRUARY 17, 2023

Email marketing. With more than 4 billion users, email empowers you to reach a vast audience while targeting your messaging to particular constituents. Let’s dive into the basics of nonprofit emails so you can improve your fundraising results in any economy. A key tool in overcoming these challenges?

email 81

email Communication Effective Fundraising 81

sgEngage

FEBRUARY 18, 2023

Email marketing. With more than 4 billion users, email empowers you to reach a vast audience while targeting your messaging to particular constituents. Let’s dive into the basics of nonprofit emails so you can improve your fundraising results in any economy. A key tool in overcoming these challenges?

email 74

email Communication Effective Fundraising 74

Pamela Grow

JUNE 28, 2023

It’s time to shift gears and give email the attention it truly deserves. According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! That means for every dollar you invest in email campaigns, you can expect an average return of $44. The numbers don’t lie! But what about reach?

email 52

email Rate ROI Social Media 52

Get Fully Funded

APRIL 20, 2021

It may make sense to hire someone to give you that help, especially if that person has the skills you need and can work remotely. A virtual assistant is an independent contractor who provides services for clients while working from their home office. Be sure to ask for work samples if appropriate for the work you are requesting.

Virtual 116

Virtual Work Calendar Nonprofit 116

Nonprofit Tech for Good

AUGUST 19, 2023

Nowadays, life’s moving fast, and donors really appreciate the option to give when they want to, without dealing with going somewhere or mailing a check. When it comes to online giving, donors don’t have to stress about being there in person or mailing in their support.

Donation 205

Donation Digital Online Giving 205

Cloud 4 Good

MAY 5, 2022

All of us have experienced it: an inundation of emails that leaves us with email fatigue, prompting us to unsubscribe from a mailing list. An Email Preference Center (EPC) can contribute greatly to ensuring your prospects continue to receive the content they want from you, without bombarding them with unwanted communications.

email 82

email Marketing Communication Template 82

The Fundraising Authority

DECEMBER 11, 2020

Well, okay, not totally for free – instead, try giving something away in return for a person’s name and e-mail address. You are collecting e-mail addresses on your website, aren’t you? What are you doing with your current e-mail contact list? Take a look at The Fundraising Authority website. Ask for (Just a Little) Action.

Online 243

Online Fundraising Mail Newsletter 243

Everyaction

FEBRUARY 5, 2018

Click here for practical tips on improving your email program this year and here for an in-depth look at three reporting tools every nonprofit should have to improve their fundraising strategy.). In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. You started out in direct mail almost 17 years ago.

Mail 67

Mail Test Audience Tools 67

Neon CRM

MAY 31, 2023

Direct Mail Fundraising is Responsible for 60–80% of Revenue Online donations’ popularity continues to rise, but direct mail isn’t dead. In fact, 60–80% of all fundraising revenue is raised through direct mail. It can be difficult to track people who read a direct mail appeal and respond by donating online.

Statistics 97

Statistics Fundraising Metrics Mail 97

Nonprofits Source

JUNE 26, 2024

Put your data to work Data should drive most of your nonprofit’s operations, from donor engagement efforts to strategic planning—and your major gifts program marketing. With the right fundraising platform , your nonprofit should be able to easily track donations and your resource allocation to measure how much was raised and how it was spent.

Gift 52

Gift Program Marketing Strategy 52

NetWits

JUNE 30, 2011

We work with local farmers to distribute excess produce to families in need. Well, I wish more of our constituents did the last time we sent an email appeal! I asked them the following question: What are the top reasons that email appeals get ignored?? You sent email they didn’t ask for. Brilliant, right?

email 256

email Chad Cancer Hunger 256

Amy Sample Ward

AUGUST 16, 2011

You can vote on all the sessions you find interesting, but I hope you’ll pay particular interest to the 160+ submitted to the “Great Good/Nonprofit&# track! After you have signed up for an account, you will receive a verification email. Click on the link inside this email and you will be ready to go. Browse Sessions.

Interaction 187

Interaction Track Proposal Design 187

sgEngage

JANUARY 30, 2024

How AI Fundraising Tools Work There are many types of AI fundraising tools that suit a wide range of needs. Other AI solutions nonprofits commonly use include chatbots or virtual assistants to help streamline manual work. You may be most familiar with generative AI tools like ChatGPT, Bard, and DALL-E.

Tools 93

Tools Donor Fundraising Survey 93

Amy Sample Ward

MAY 17, 2011

Below are my slides and a round-up of tips for getting started with a more engaged membership responding to your emails! Email Campaigns: Know Your Audience and Get Results. Source – keep track of how people signed up or what topics brought them to your list so you can target content and make your kinds of communication relevant.

email 169

email Marketing Nebraska Omaha 169

sgEngage

AUGUST 10, 2021

Are you freaking out about how Apple’s recent announcement regarding new privacy functionality of the upcoming iOS 15 might impact your email strategy? What is email engagement really? When someone actually reads and feels compelled to click an email, we know we’ve made genuine impact. Hear me out.

Metrics 115

Metrics Open Blackbaud gMail 115

Neon CRM

AUGUST 18, 2023

To succeed, it’s important to grasp the basics of three strategies: email fundraising, direct mail fundraising, and fundraising events. Measurable: Ensure your goal is measurable to track progress and success. Direct mail, emails, and events will make up the foundation of your fundraising campaigns.

Guide 52

Guide Fundraising Mail Metrics 52

Bloomerang

OCTOBER 16, 2023

First names only! Here are 6 channel options: A simple phone call from you, or even better—a board member A postcard A video email A letter An email A text 3 time-saving ways to report impact with scale and efficiency (no matter how big or small you are!) Bomb Bomb offers free video email accounts to nonprofits.

Gift 107

Gift Script Phone Voice 107

Nimble AMS

DECEMBER 3, 2023

Eliminate low value staff work with the right technology. Not only can you save staff time, but you can boost your ROI by freeing staff to work on higher-value projects. Meetings that could be emails Have you ever found yourself in a meeting and thought, “this could have been an email?”

Associations 124

Associations ROI Retention Software 124

EveryAction

NOVEMBER 9, 2022

Many nonprofits have finalized their plans, but some are still adapting and adding tactics, like tweaking donation page settings, updating social media images, or double-checking that their organizations are in alignment with email best practices before the big day. Track and analyze your results. Segment your audience.

Gift 207

Gift Consultant Audience email 207

Nonprofit Tech for Good

SEPTEMBER 16, 2021

By Rosie Powers , a Strategist at Mission Minded —a branding firm that works exclusively with nonprofits, foundations, and independent schools. With so much to keep track of, it can be hard to know where to start aligning your communications so your fundraising initiatives are successful and support your brand.

Communication 293

Communication Fundraising Test Hints 293

NetWits

DECEMBER 2, 2010

In today’s modern email marketing environments, lots of focus is placed on design and content – which we can all agree are very important aspects of any email campaign. However, there is one component of soliciting your donors which should be considered for any and every communication you generate via email.

email 149

email Marketing Mail Metrics 149

Nonprofit Tech for Good

AUGUST 30, 2020

Event organizers need an easy way to collect the right information with as little manual work and opportunity for error as possible. If you’re working on a team or delegating tasks across a committee, it can be especially difficult to collaborate and avoid duplicative work. 2) Siloed Information & Duplicate Data Entry.

Technology 276

Technology Sponsor Help Registration 276

Nonprofit Tech for Good

AUGUST 27, 2023

You’ll keep everything organized in one easily-accessible place, so you, your planning team, and even the golf facility staff are all on the same page and working with up-to-the-minute information and not bouncing between multiple platforms and spreadsheets.

Technology 236

Technology Fundraising Sponsor Registration 236

Bloomerang

AUGUST 28, 2023

When it comes to donor data, there’s a lot to keep track of. From tracking conversations and donations to event registrations, you can note every interaction you have with a supporter in your nonprofit CRM. Be sure your nonprofit CRM can create both: Letters and mailings. Engaging emails. What is a nonprofit CRM?

Profile 93

Profile Software Nonprofit Donor 93

Greater Giving

DECEMBER 15, 2022

Let’s focus on these four main channels: Direct mail. Yes, physical mail can be a part of digital marketing! In fact, consumers are likely to spend 25% more when you use direct mail and email together. Email campaigns are vital to digital marketing, and there’s a wide variety of ways you can use them. Social media.

Digital 75

Digital Marketing Donor Channel 75

Achieve

JUNE 17, 2024

Look back to the fundraising strategies you’ve used in the past and see which approaches worked. Simultaneously, identify which strategies didn’t work out as you intended. Email: Email provides an easy way to connect with donors and direct them to your website—in particular, your donation page.

Donation 52

Donation Fundraising Tips Channel 52

CauseVox

NOVEMBER 3, 2022

“When you’re working alone or as part of a small team, tasks big and small mount up fast. There’s no miracle cure, but a little time spent choosing tools that work for you and setting up some simple automations will pay dividends over time. Do share what works for you! It’s like ergonomics for the mind.

Professional 81

Professional Time Tips Business 81

Qgiv

APRIL 22, 2024

Nonprofit marketing content also needs to consistently tie back to your cause and the work you do. Increases volunteer engagement through public recognition of their work. Digital marketing is often a cost-effective option for organizations because there are many free online tools to help you create content and track your campaigns.

Marketing 52

Marketing Guide Nonprofit Channel 52

Get Fully Funded

AUGUST 4, 2023

Should you print, stuff, and mail your own fundraising letter? If you have fewer than 200 mail recipients, the answer is probably yes. When you get more than 200 donors, you may be eligible to mail at nonprofit postage rates as low as 19 cents per piece (as of July 2023). In fact, simple works best for most appeal letters.

Money 98

Money Tips Time Mail 98

Bloomerang

DECEMBER 21, 2021

Written media: email, social media, website, blog posts, newspapers, etc. Do they want a written appeal in the mail? Do they send your emails to spam? . And remember: You can repackage the story to work for more than one medium! . Look at your email open rates, social media interactions, and other data points.

Storytelling 116

Storytelling Help Measure Audience 116

M+R

JUNE 22, 2023

I see a window washer working with some sort of fancy telescoping squeegee, and I want one. That’s how I felt the first time I got a demo for Scout Quest, the dashboard my M+R colleagues developed to leverage data to enhance mail programs and help with things like deliverability , reactivation, and mid-level donor upgrades.

Los Angeles 101

Los Angeles Audience Google Channel 101

CauseVox

MARCH 1, 2024

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. For instance: Customer Relationship Management systems (CRMs): help us track donor interactions and giving histories. Why Do Donor Personas Matter?

Audience 82

Audience Donor Survey Demographics 82