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Next-Gen Nonprofit Fundraising: How Personalization Powers Success

Nonprofit Tech for Good

How Salesforce is Powering Personal Giving Integrated Data: Salesforce provides a unified view of each donor, consolidating information from various sources, including giving history, website and text messaging interactions, event attendance, advocacy actions, and email engagement. Salesforce is the great equalizer. Get started !

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Tips for Creating Compelling Peer-to-Peer Fundraising Email Content

NonProfit PRO

There are a lot of effective ways to communicate with your peer-to-peer fundraising participants, such as social media, apps and push notifications, SMS and direct mail – to name a few. But email is still king.

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5 Tips to Craft Your Nonprofit’s Year-End Fundraising Campaigns

Nonprofit Tech for Good

Done well, your year-end campaigns (print, email, and social media) will inspire donors to give generously at year’s end and throughout the year after. For emails, your donate button should be eye-catching with short and clear text. For emails, your donate button should be eye-catching with short and clear text.

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5 Ways to Give Your Nonprofit’s Email Newsletter a Makeover

NonProfit PRO

When marketers think of their email newsletters, they may be placing too much emphasis on “news” and not enough on the “letter” aspect, and Ann Handley, chief content officer at MarketingProfs, sees this as an opportunity. Here are five email newsletter makeover tips that she shared.

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Audience Segmentation Tips for Your Peer-to-Peer Fundraising Emails

NonProfit PRO

Email communications are most effective when you personalize the message, information and asks based on what you know about the audience. Segmentation is about talking to different audiences in different ways, depending on who they are and how they might be interested in your cause.

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4 Techniques to Improve Nonprofit Email Response

NonProfit PRO

Enhance the effectiveness of your organization's fundraising emails by spotlighting impact goals. Here are four tips to get started, and stand out from the crowd.

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5 Ways To Increase Your Nonprofit’s Email Engagement

TechImpact

How many emails do you receive per day? As a result, It is important to make sure that your subscribers are not discouraged from opening, reading, and engaging with your emailed content. As a result, It is important to make sure that your subscribers are not discouraged from opening, reading, and engaging with your emailed content.

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