NonProfit PRO

JUNE 13, 2022

When creating your nonprofit fundraising and donations strategy, email marketing should be on the top of the list of channels to use to support your efforts. However, 70% of nonprofits do not have an email marketing strategy, despite 26% of online donors saying email marketing is what inspires them to give.

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The MatrixFiles

JANUARY 18, 2024

2024 is shaping up to be THE year of safer email, starting with big email authentication policy updates from Google and Yahoo, which will take effect on February 1st, 2024. These policy changes will impact what email Google and Yahoo will accept and deliver to their users’ inboxes, in an effort to decrease spam and spoofing.

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Policy email Google Spam 246

Bloomerang

NOVEMBER 22, 2024

To help you ride this massive wave of generosity, I’m answering your burning questions Q: How much email is too much email? A : The #1 thing I see that makes fundraisers feel cringey is the fear that they’re oversaturating their list with email. Open your email platform and tell me what your open rate is. They aren’t!

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Problem Fundraising Mail Gift 119

NonProfit PRO

MARCH 15, 2024

A lot goes into a successful email campaign. Here are four ways to create an email call-to-action strategy that hooks your supporters.

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Action email Campaign Nonprofit 254

Nonprofit Tech for Good

OCTOBER 15, 2022

Excellent year-end campaigns need to strike a balance between hitting uplifting emotional beats that are relevant to your mission and delivering a compelling case for why people should support your nonprofit. Give your supporters a simple and obvious path forward. Include inspiring stories and testimonials. About the Author.

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Campaign Fundraising Tips Mail 340

sgEngage

NOVEMBER 7, 2024

Take steps to engage with them to build a committed relationship and convert them into lifelong supporters of your cause. The window of opportunity to engage more deeply with rage givers is relatively small, so consider conducting a short donor survey via email or social media. Mail something memorable. They want to feel heard.

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NonProfit PRO

MARCH 4, 2025

When a new supporter enters your nonprofits community, a series of welcome emails can help you start off on the right foot.

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sgEngage

NOVEMBER 13, 2024

Digital communication pieces Insights from your digital impact report can easily transfer over to other types of digital communication pieces , like online newsletters, email fundraising campaigns, and blog posts. Content from your digital report can inform your direct mail pieces, and in turn, they can act as a teaser for your full report.

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Digital Impact Report Marketing 111

Nonprofit Tech for Good

APRIL 3, 2022

It is tempting to allow board members to skip fundraising, but this useful list is designed to give board members a wide range of tasks they can choose from to support the financial growth of your organization, and only a few involve directly asking for money. Give in-kind support to the organization in a way that actually helps.

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Bloomerang

NOVEMBER 21, 2024

October Collect testimonials, impact stories, videos, and pictures and use them to write ‘reporting back’ stewardship emails, postcards, texts, thank-a-thon phone scripts, or letters. Test all buttons, links, post-gift email auto-responders, and landing pages on desktop and mobile devices. Record relevant feedback/notes.

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Calendar Fundraising Gift Social Media 111

Mashable Tech

APRIL 3, 2025

It's not super exciting, but there is a helpful Mail app feature for people who don't like change. It's easier to revert back to the old Mail interface With the iOS 18.5 There's also a quick way to turn on or off Mail categorization. Apple released the first beta of iOS 18.5 on Wednesday. As expected, not much is new.

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Mail Info Software Awareness 112

Nonprofit Tech for Good

APRIL 27, 2023

Websites & Email 1. Mailmunch :: mailmunch.com Mailmunch enables users to create a variety of pop-up email forms for their website. mail-tester:: mail-tester.com This free tool reveals if your email domain is on a blacklist, flagged for spam, and properly set up for SPF, DKIM, and DMARC protocols.

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Resource Tools Digital Marketing 361

Bloomerang

OCTOBER 10, 2024

Your phone, email, and mailbox might be blowing up, too. To be clear, that advice is for nonprofits mailing direct mail and email appeals in battleground states and only covers the 14 days before the presidential election. You are worthy of support. Worth noting: we’re not in a swing state.) Still feeling nervous?

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Fundraising North Carolina Guide Time 119

Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment? Refer to the data.

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Mail Retention Donor Practice 130

Nonprofit Tech for Good

JANUARY 13, 2020

Now you want to know, is it appropriate to ask your supporters to take further action? Many nonprofits fear that asking a donor for additional support, after they’ve already made a donation, will turn them off from making future gifts. 4) Add to Mailing List. 2) Encourage to Volunteer. 5) Video.

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Action Donation Social Media Donor 344

NonProfit PRO

FEBRUARY 15, 2024

Download this guide now to receive thank you letter templates for direct mail, email, phone calls, social media, and text messages, guaranteed to make your donors feel appreciated while also supporting your donor retention and acquisition efforts. Download now to begin maximizing impact!

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Social Media Template Donor Media 245

NonProfit PRO

FEBRUARY 28, 2024

Download this guide now to receive thank you letter templates for direct mail, email, phone calls, social media, and text messages, guaranteed to make your donors feel appreciated while also supporting your donor retention and acquisition efforts. Download now to begin maximizing impact!

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Social Media Template Donor Media 244

Nonprofit Tech for Good

SEPTEMBER 27, 2021

Inform and update those providing the donation with the programs and efforts that are supported because of their donation, and don’t forget to send them a follow-up email or phone call to thank them for providing a tribute gift. Additionally, create a space on the website to acknowledge tribute gifts.

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Giving Fundraising Strategy Nonprofit 358

Bloomerang

MARCH 13, 2023

I’m guessing you put a lot of effort into crafting your nonprofit’s email messages. You carefully consider the subject line and preview pane, email copy, images and design, and call to action. However, a quality email message, be it an appeal, thank you, gratitude report, or other call to action, isn’t the whole story.

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email Communication Nonprofit Mail 136

Nonprofit Tech for Good

OCTOBER 22, 2020

Gone are the days of list acquisitions and swapping of mailing lists. This series would consist of a string of emails tailored to respond to the engagement medium. This engagement series of emails would continue for a definite period. 5) Engage new donors into an online stewardship email series.

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Social Media Donor Social Media 354

Bloomerang

MAY 24, 2024

Today’s question comes from a nonprofit employee who wants advice on how to build a nonprofit mailing list: Dear Charity Clairity, We’ve relied in the past on government and foundation grants, but since many of these sources are drying up we need to develop an individual fundraising program. Of course, you’re correct. Host a webinar.

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Mail Build Nonprofit Charity 111

Nonprofit Tech for Good

APRIL 26, 2021

Since we all spend a lot of effort creating emails, posting on social media, blogging, and producing printed content, don’t we want to make sure our communications are highly functioning and credible? Every project decision should distinctly support the goal, which can mean being ruthless as you decide what to keep and what to let go.

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Strategy Nonprofit North America Israel 346

Qgiv

DECEMBER 10, 2024

Donation request letters, whether sent via email or direct mail, are one of the most effective ways to reach donors and solicit gifts. According to the Global Trends in Giving report , 33% of nonprofit supporters in the United States and Canada say email is the communication tool that inspires them most to give.

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Template Donation Help Raise 98

Nonprofit Tech for Good

JULY 17, 2022

When a donor signs up for a recurring donation online, there are no checks to mail and no monthly reminders needed; much of the expense and hassle on the nonprofit’s side have been eliminated. A recurring donation allows supporters to spread the financial impact of their giving across the entire year, lessening the acute financial effect.

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Donation Nonprofit Gift Donor 356

Bloomerang

AUGUST 5, 2021

On June 7, Apple threw a huge curveball at email marketers everywhere. In a nutshell, Apple announced a new privacy feature which can prevent senders from knowing when a user opens their email. This means that when an Apple Mail user activates this new privacy setting, you may have no way of knowing if that user opened your emails.

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Nonprofit Tech for Good

SEPTEMBER 6, 2022

Websites & Email. Tools like WordPress (website and blog content) and MailChimp (email marketing) are much easier to work with if users can make simple HTML edits. Mailmunch enables users to create a variety of pop-up email forms for their website. Newsletter Spam Check :: mail-tester.com. Hotjar :: hotjar.com.

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Tools Resource Free Nonprofit 352

Nonprofit Tech for Good

JUNE 29, 2021

Websites & Email. Tools like WordPress (website and blog content) and MailChimp (email marketing) are much easier to work with if users can make simple HTML edits. Mailmunch enables users to create a variety of pop-up email forms for their website. Keep your email signatures modern and simple. See also OptInMonster.

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Tools Resource Free Nonprofit 359

The Fundraising Authority

DECEMBER 11, 2020

Well, okay, not totally for free – instead, try giving something away in return for a person’s name and e-mail address. You are collecting e-mail addresses on your website, aren’t you? What are you doing with your current e-mail contact list? Take a look at The Fundraising Authority website. Ask for (Just a Little) Action.

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Fundraising Online Social Media Mail 243

CauseVox

JANUARY 20, 2025

Now is the time to make sure that your organization has donor retention strategies in place to bring those year-end supporters with you into 2025. This automatic thank you email is addressed to the giver, has the amount given, and tells the donor about the impact of the donation. Lets make this happen. What is Donor Retention?

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Retention Donor Strategy Social Media 115

Nonprofit Tech for Good

NOVEMBER 9, 2020

With average email open rates at 20% for nonprofits , many organizations struggle to grab the attention of supporters, volunteers, and donors. Today, statistics show that one in five consumers has more than 1,000 unread emails in their personal inbox. Maybe there’s an intimacy to text messaging that email lacks.

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Communication Donation Tools Tech 313

Nonprofit Tech for Good

AUGUST 6, 2023

A well-crafted year-end fundraising plan helps nonprofits define clear and specific fundraising goals, identify potential donors, and tailor their messaging better to resonate with their supporters. Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters.

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Fundraising Practice Guide Campaign 246

Nonprofit Tech for Good

NOVEMBER 20, 2021

electronically or via regular mail). Therefore, find out which businesses have the capacity to contribute and present the auction as an opportunity to support a great cause and reach a new customer base. For previous supporters, thank them for their continued commitment and illustrate how the online auction differs from past events.

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Virtual Personal Fundraising Tips 288

NonProfit PRO

JULY 17, 2024

Bloomerang announced an artificial intelligence content assistant and other updates to its email builder to support busy nonprofits.

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Content Communication Nonprofit email 255

sgEngage

JANUARY 15, 2025

Recurring donors: Monthly donors have demonstrated a commitment to supporting your work, but your organization may live in the back of their minds. The example stewardship matrix shown above includes: A donation acknowledgment email, including a tax receipt, sent within 24 hours to all donors.

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Donor Effective Gift Donation 105

Nonprofit Tech for Good

JUNE 19, 2019

Multichannel donors support you in every way possible. 90% of emails are read within 3 minutes, so why not leverage the power and popularity of text messaging to stay in touch? Email them. Keeping in touch with donors gives you the opportunity to continually remind them of how much their support means to your overall mission.

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Donor Social Media Offline Gift 277

CauseVox

DECEMBER 2, 2024

Think back on what made the day successful—was it the heartfelt story shared on social media, the surge of donations from a matching gift, or the high open rate on a well-crafted email appeal ? Then, invite them to take the next step by continuing their support. For recurring donors, highlight the impact of their continued support.

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Campaign Fundraising Social Media Donor 97

Nonprofit Tech for Good

MAY 8, 2023

Your organization likely relies on direct mail, emails, social media, and even phone calls to get the word out about your organization’s work and solicit support for your mission. You can even use outbound messages to solicit donations from your supporters. The rules for opting in are different for nonprofits.

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