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Why Direct Mail Is Still an Effective Channel for Nonprofits

NonProfit PRO

Even in our digital-first environment — where email inboxes are flooded, and social media feeds are oversaturated — direct mail has persevered as a powerful tool for nonprofits.

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6 Tips on How to Use Social Media to Acquire New Donor Prospects

Nonprofit Tech for Good

Gone are the days of list acquisitions and swapping of mailing lists. Social media sites are for relationship building. Surely, we should be looking at social networks as a “cultivation” and “relationship-building” tool in the same sense that we do offline in person.

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7 Ways to Grow Your Nonprofit Donor Base With Social Media

Nonprofit Tech for Good

By Julia Campbell, host of the Nonprofit Nation podcast and founder of the Nonprofit Social Media Summit , a free all-virtual event created to help nonprofits navigate the fast-changing social media landscape to drive more donations. Get The Nonprofit Social Media Content Planner ! 1) Make it compelling.

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How One Nonprofit Developed a Social Media Strategy That Raised $57,000 in 2 Weeks

NonProfit PRO

Jennifer Rubin and Terry Pearl of 360 Philanthropy Group shared an anonymous nonprofit case study that relied on storytelling via social media and email to raise $57,000 in unrestricted funds in two weeks. Here’s a look at their recommended social media strategy.

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Tips for Creating Compelling Peer-to-Peer Fundraising Email Content

NonProfit PRO

There are a lot of effective ways to communicate with your peer-to-peer fundraising participants, such as social media, apps and push notifications, SMS and direct mail – to name a few. But email is still king.

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Next-Gen Nonprofit Fundraising: How Personalization Powers Success

Nonprofit Tech for Good

How Salesforce is Powering Personal Giving Integrated Data: Salesforce provides a unified view of each donor, consolidating information from various sources, including giving history, website and text messaging interactions, event attendance, advocacy actions, and email engagement. Salesforce is the great equalizer. Dive deeper!

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82 Fundraising and Social Media Stats for Nonprofits

Nonprofit Tech for Good

11% via direct mail/post. Email Fundraising. Email messaging drives 13% of all online revenue ( M+R Benchmarks Report ). For every 1,000 fundraising messages delivered via email, nonprofits raise $45 USD ( M+R Benchmarks Report ). Nonprofits lose 20.18% of their email revenue ($92.8 Social Media Stats.