NonProfit PRO

NOVEMBER 15, 2023

You’ll raise more money this time of year than any other time. People often set aside a certain amount of money to give to friends, coworkers and nonprofits. If you want them to give to your nonprofit as well, it’s wise to be proactive.

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Bloomerang

NOVEMBER 21, 2024

Many organizations raise 30%, sometimes as much as 50%, of their individual giving in December. Collect data (ideally the last two years, but at a minimum for the previous year) How much did we raise at end of year? How much did you raise for GivingTuesday ? End of year is the most lucrative, high-stakes fundraising there is.

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Calendar Fundraising Gift Social Media 111

Bloomerang

OCTOBER 10, 2024

Your phone, email, and mailbox might be blowing up, too. To be clear, that advice is for nonprofits mailing direct mail and email appeals in battleground states and only covers the 14 days before the presidential election. Worth noting: we’re not in a swing state.) Still feeling nervous? I believe in you.

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Fundraising North Carolina Guide Time 119

Nonprofit Tech for Good

SEPTEMBER 27, 2021

Tribute and honorary gifts , made in honor or in memory of someone who is not a donor, are a great way for nonprofit organizations to raise awareness and funds while honoring an individual, either in memoriam or celebration. In fact, according to the 2020 Global Trends in Giving Report , 33% of donors give tribute gifts to family and friends.

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Giving Fundraising Strategy Nonprofit 358

Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment? Refer to the data.

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Mail Retention Donor Practice 130

Nonprofit Tech for Good

APRIL 3, 2022

Some individual board members may want to start with “easier” tasks like thanking donors, but eventually, they should be directly helping raise thousands of dollars annually. Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.).

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Fundraising Donation Donor Social Media 362

Bloomerang

MARCH 13, 2023

I’m guessing you put a lot of effort into crafting your nonprofit’s email messages. You carefully consider the subject line and preview pane, email copy, images and design, and call to action. However, a quality email message, be it an appeal, thank you, gratitude report, or other call to action, isn’t the whole story.

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email Communication Nonprofit Mail 136

Bloomerang

JULY 26, 2024

Today’s question comes from a nonprofit employee who wants insight into what role direct mail plays in fundraising in a digital world: Dear Charity Clairity, I’m wondering what role direct mail plays in our digitally-dominant world ? But I wonder if in the long run the ROI is better for direct mail than digital?

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Mail Roles Digital Fundraising 121

Bloomerang

MAY 24, 2024

Today’s question comes from a nonprofit employee who wants advice on how to build a nonprofit mailing list: Dear Charity Clairity, We’ve relied in the past on government and foundation grants, but since many of these sources are drying up we need to develop an individual fundraising program. Of course, you’re correct. Host a webinar.

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Mail Build Nonprofit Charity 111

NonProfit PRO

SEPTEMBER 16, 2021

Peer-to-peer fundraising alone made substantial gains with millions more raised thanks to its e-communications strategy. For Pieta House, its Darkness into Light event began in 2009 with 400 participants at its signature Dublin event and evolved to 200,000 participants across 200 events in 16 countries a decade later.

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Bloomerang

AUGUST 5, 2021

On June 7, Apple threw a huge curveball at email marketers everywhere. In a nutshell, Apple announced a new privacy feature which can prevent senders from knowing when a user opens their email. This means that when an Apple Mail user activates this new privacy setting, you may have no way of knowing if that user opened your emails.

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Nonprofit Tech for Good

FEBRUARY 14, 2018

Nonprofits would be wise to get serious about learning how to use Facebook’s Fundraising Tools to raise money on the world’s largest social network while organic reach is still high! Finally, it is worth noting that: 1) Facebook’s Fundraising Tools are free to use.

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Tools Fundraising NGO Nonprofit 279

Nonprofit Tech for Good

JANUARY 13, 2020

4) Add to Mailing List. You are likely already asking for and collecting email addresses and mobile numbers on your donation form to ensure donors get your automated email receipts and text confirmations. So make it easy for them to find you by including the relevant links on your confirmation page.

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Action Donation Social Media Donor 344

Bloomerang

AUGUST 16, 2024

But it’s time to think beyond direct mail pieces and brochures. Email provides nonprofits with abundant opportunities to get legacy giving messaging in front of donors. Here’s how your nonprofit can integrate legacy giving into your email program. Aren’t legacy giving donors direct mail donors? It’s not just Boomers.

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email Giving Marketing Mail 109

Nonprofit Tech for Good

JUNE 29, 2021

Websites & Email. Tools like WordPress (website and blog content) and MailChimp (email marketing) are much easier to work with if users can make simple HTML edits. Mailmunch enables users to create a variety of pop-up email forms for their website. Keep your email signatures modern and simple. See also OptInMonster.

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Tools Resource Free Nonprofit 359

Nonprofit Tech for Good

JULY 31, 2020

Raising funds for your cause takes constant dedication and focus, and nothing helps you gain focus better than setting a game plan. If you raised 15% more in January 2019 compared to January 2020, take a look at the difference in your fundraising strategies between these two time periods. Did you mail out an appeal at a different time?

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Goal Fundraising Nonprofit Pledge 313

Nonprofit Tech for Good

MARCH 20, 2024

DonorDirect ] 48% of donors cite email as their preferred method of hearing updates and appeals from the organization. Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%). Classy ] GivingTuesday 2023 raised $3.1 Classy ] GivingTuesday 2023 raised $3.1

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Statistics Fundraising Online Nonprofit 246

Bloomerang

JANUARY 14, 2025

Mobile giving trends Best practices for raising more through mobile giving How mobile giving technology can help What is mobile giving? Mobile giving is raising funds through a mobile device, whether via text, the Internet, an app, or email. The primary types of mobile giving How does mobile giving work?

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Mobile Giving Guide Nonprofit 105

Get Fully Funded

AUGUST 1, 2022

One of the best ways to stay in touch with your donors on a consistent basis is through a nonprofit email newsletter. When done well, email newsletters can be fast and cheap for you and heartwarming for your donor, basically meeting everyone’s needs. The right nonprofit email newsletter format. Your regular email (e.g.

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Newsletter email Create Nonprofit 124

TechCrunch

MAY 1, 2021

In the meantime, you’ve read packages about StockX and Tonal , and our latest just came out: the Klaviyo EC-1 : How Klaviyo transformed from a lifestyle business into a $4.15B email titan (2,600 words/10 minutes). In the rest of this newsletter we’ll get into All Raise data, the new Miami and a new lineup you don’t want to miss.

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Mail Marketing Las Vegas Miami 143

Nonprofit Tech for Good

MAY 8, 2023

By Shay Lessman , Content Writer and Editor for Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. Marketing-related text messages have an incredibly high open rate of about 99%, compared to the average email open rate, which is closer to 30%.

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Lesson Marketing Nonprofit Mobile 307

Nonprofit Tech for Good

JULY 21, 2019

11% via direct mail/post. Email Fundraising. Email messaging drives 13% of all online revenue ( M+R Benchmarks Report ). For every 1,000 fundraising messages delivered via email, nonprofits raise $45 USD ( M+R Benchmarks Report ). Nonprofits lose 20.18% of their email revenue ($92.8 9% via PayPal.

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Social Media Stats Fundraising Media 279

Nonprofit Tech for Good

AUGUST 6, 2023

Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors. Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters. However, this is not a universal rule.

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Fundraising Practice Guide Campaign 246

CauseVox

JANUARY 20, 2025

This automatic thank you email is addressed to the giver, has the amount given, and tells the donor about the impact of the donation. Were they forwarded a link through email from one of your clients? Your next email or connection will then vary based on segmentation. That means its pretty important. Whatever feels comfortable.

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Retention Donor Strategy Social Media 115

Nonprofit Tech for Good

JULY 25, 2019

And while charity events can be important for raising funds for your cause, it’s no secret they can also be a lot of work. Maybe you’re hoping to raise awareness or funds, show some supporter appreciation, do some community building, or maybe you just want to have a little fun. Email is still king in the invitation world.

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Fundraising Practice Nonprofit Registration 278

CauseVox

DECEMBER 2, 2024

Think back on what made the day successful—was it the heartfelt story shared on social media, the surge of donations from a matching gift, or the high open rate on a well-crafted email appeal ? A heartfelt thank-you email that gives an overview of your mission can help them see why your work matters and how they’re part of the solution.

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Campaign Fundraising Social Media Donor 97

Nonprofit Tech for Good

NOVEMBER 8, 2018

2) 29% of donors worldwide say that social media is the tool that most inspires them to give, however, email is a close second at 27%. Launched in 2012, #GivingTuesday has tremendous opportunity to grow into a global day of giving that could raise hundreds of millions of dollars for organizations.

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NonProfit PRO

SEPTEMBER 29, 2022

Gated just released new nonprofit pages for every organization that its users choose to support. People who use Gated can support any one of 100+ NPOs (such as Doctors Without Borders, Big Brothers Big Sisters, Wounded Warrior Project, et al.) or request a verified nonprofit of their choosing.

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Awareness email Nonprofit Tools 130

The Verge

JUNE 18, 2020

Apple is standing behind its decision to reject future updates for the iOS app of new email service Hey. The HEY Email app is marketed as an email app on the App Store, but when users download your app, it does not work,” the letter reads. Illustration by Alex Castro / The Verge. and Guidelines 3.1.3 (a) a) and 3.1.3 (b)

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email Guidelines Review Accessibility 137

Bloomerang

MARCH 13, 2023

I’m guessing you put a lot of effort into crafting your nonprofit’s email messages. You carefully consider the subject line and preview pane, email copy, images and design, and call to action. However, a quality email message, be it an appeal, thank you, gratitude report, or other call to action, isn’t the whole story.

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email Communication Nonprofit Mail 98

Nonprofit Tech for Good

AUGUST 19, 2023

Why It’s Important to Accept Online Donations Collecting online donations can be a powerful and budget-friendly way to raise funds for your cause or organization. Nowadays, life’s moving fast, and donors really appreciate the option to give when they want to, without dealing with going somewhere or mailing a check.

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Donation Online Giving Digital 239

Nonprofit Tech for Good

APRIL 5, 2021

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. You can also add contact information which will add a “Contact” button, a “Call” button, or an “Email” button to your profile depending upon which contact information you provide.

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Practice Nonprofit Social Media Facebook 363

Nonprofit Tech for Good

OCTOBER 11, 2024

29% of online donors say that social media is the communication tool that most inspires them to give [email 27%, website, 18%, print, 12%, TV ad 6%] (According to the Global Trends in Giving Report ). When raising money online (or offline) you must be able to succinctly answer this question for your potential donors: Why this?

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Social Media Donor Media Social 300

Nonprofit Tech for Good

NOVEMBER 20, 2021

electronically or via regular mail). Do your research to find a site that reaches a large bidding community and streamlines promotion efforts by choosing a platform with email and communication tools. As resources may be limited, it’s best to target items that won’t take a lot of phone calls or research to request.

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Virtual Personal Fundraising Tips 288

Nonprofit Tech for Good

AUGUST 4, 2023

Preferred contact methods: Voice calls, direct mail Preferred donation methods: Direct mail and voice calls 2) Baby Boomers (1946-1964) 72% give to charity, donating an annual average of $1,212 across an average of 4.5 organizations** 23.6% Lead in annual volunteer hours served.++ organizations** 25.9%

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Giving Generation North America Social Media 246

Nonprofit Tech for Good

SEPTEMBER 10, 2013

Many lack access to information about how create their own websites, publish an email newsletter, accept online donations, and use social media effectively. To effectively raise money online, NGOs need a website that makes a good first impression. 1) Launch a new website that is mobile-optimized.

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Practice Online NGO Fundraising 279

Qgiv

JULY 12, 2021

Email Fundraising Statistics. Nearly three out of four young adults are willing to raise money on behalf of an organization that matters to them. 88% of dollars raised comes from 12% of an organization’s donors. Online resources are considered 20% more useful than direct mail when it comes to influencing donors.

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Statistics Fundraising Raise Social Media 116