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Why omni-channel fundraising works at year-end

EveryAction

Email Let’s say you continue your search for a holiday gift, and you decide to enter your email address somewhere in your search for information. This means now you’re probably getting email targeting you with more content and reminders about the item you were looking for.

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Tech Tools Working Together: How Text-To-Donate Paves the Way for Text Message Communication

Nonprofit Tech for Good

With average email open rates at 20% for nonprofits , many organizations struggle to grab the attention of supporters, volunteers, and donors. Today, statistics show that one in five consumers has more than 1,000 unread emails in their personal inbox. Maybe there’s an intimacy to text messaging that email lacks. Donor Follow Up.

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How to Use Data to Reduce Your Direct Mail Marketing Costs

sgEngage

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money. Direct mail?

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How to Work Smarter, Not Harder with Fundraising Automation

Qgiv

Fundraisers like you have a lot of work to do to make the world a better place, so any time you can save on administrative tasks is incredibly valuable. Fundraising automation encompasses a plethora of ways to make the fundraising process easier for your organization—data collection, emails, receipts, and more!

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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

An aggressive email campaign was the foundation. It began with an email appeal leading into GivingTuesday and continued with three more heading into the afternoon and evening. A second matching grant offer enabled leaders to extend the giving via two more fundraising emails the next day. Research backs this up.

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4 Text Marketing Lessons Nonprofits Can Take from Big Brands

Nonprofit Tech for Good

Your organization likely relies on direct mail, emails, social media, and even phone calls to get the word out about your organization’s work and solicit support for your mission. This means that this method of communication gets more eyes on your message than a more traditional method, like email.

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5 Tricks for Writing Better Fundraising Emails

Get Fully Funded

Wouldn’t life be easier if people opened and read your fundraising emails? Maybe you check your open rate and see that only 25% of your audience bothered to open the email you spent hours writing. Maybe you check your open rate and see that only 25% of your audience bothered to open the email you spent hours writing.

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