Nonprofit Tech for Good

DECEMBER 20, 2023

retro digital marketing and fundraising strategies are making a comeback as evidenced by high engagement on social media and in email. 2017 Population Matters Infographics Series 2) Postcards [with QR codes] Gen Z rarely receives print mail, so it makes an impact when it arrives. In 2024, what’s old is new again.

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Nonprofits Source

APRIL 24, 2023

Email is a major communication channel for many nonprofits. But since emails are low-cost and easy to send, your supporters get a lot of them. Try these five creative ideas to get more out of your nonprofit email campaigns. Make It Omnichannel These days, email is not standalone. to your supporters?

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Nonprofit Tech for Good

MAY 8, 2023

Your organization likely relies on direct mail, emails, social media, and even phone calls to get the word out about your organization’s work and solicit support for your mission. Marketing-related text messages have an incredibly high open rate of about 99%, compared to the average email open rate, which is closer to 30%.

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The NonProfit Times

MAY 23, 2024

An aggressive email campaign was the foundation. It began with an email appeal leading into GivingTuesday and continued with three more heading into the afternoon and evening. A second matching grant offer enabled leaders to extend the giving via two more fundraising emails the next day. Research backs this up.

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Nonprofit Tech for Good

MARCH 20, 2024

DonorDirect ] 48% of donors cite email as their preferred method of hearing updates and appeals from the organization. Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%). Double the Donation ] The current donor retention rate is 41.9%.

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Bloomerang

OCTOBER 13, 2021

Later, you get their end-of-year appeal in the mail or in your inbox. But wait—a couple of days later, your phone rings. Before calling a donor , send them a letter, card, or email telling them how their last gift made a difference. . Here are example phone scripts a staff member can use to ask for a gift: .

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Pamela Grow

SEPTEMBER 7, 2023

The gift was made online and I was delighted by the follow-up, a personal phone call from someone at the school, along with a wonderful Welcome pack that I received in the mail. And, while I may not have been thrilled with some of the direct mail packs I’ve received from St. Sanitation and sewer systems.

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Nonprofit Tech for Good

NOVEMBER 9, 2020

With average email open rates at 20% for nonprofits , many organizations struggle to grab the attention of supporters, volunteers, and donors. Today, statistics show that one in five consumers has more than 1,000 unread emails in their personal inbox. Maybe there’s an intimacy to text messaging that email lacks. Donor Follow Up.

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Get Fully Funded

AUGUST 1, 2022

One of the best ways to stay in touch with your donors on a consistent basis is through a nonprofit email newsletter. When done well, email newsletters can be fast and cheap for you and heartwarming for your donor, basically meeting everyone’s needs. The right nonprofit email newsletter format. Your regular email (e.g.

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Double the Donation

JULY 27, 2022

Email marketing is an extremely cost-effective way to reach out to your supporters. Compared to other types of marketing, email campaigns don’t require any physical materials or the same level of staff time. Not to mention, they also offer a higher response rate than other marketing methods such as direct mail or phone calls.

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Bloomerang

OCTOBER 10, 2024

Your phone, email, and mailbox might be blowing up, too. To be clear, that advice is for nonprofits mailing direct mail and email appeals in battleground states and only covers the 14 days before the presidential election. Worth noting: we’re not in a swing state.) Still feeling nervous?

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Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. Yes, direct mail can be personal!

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 4, 2017

Collaborative overload is the burnout that results from our over reliance on e-mails, meetings and other online collaborative technology tools that have, ironically, limited our ability to get stuff done. Is it habit or are you addicted to getting the notice that you have mail? ” Individual Techniques.

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Get Fully Funded

AUGUST 19, 2024

Preferred donation and communication channels: Knowing donors’ preferred methods of giving (online donations, mailed checks, text-to-give) ensures a convenient donation process. Likewise, understanding how donors prefer to be contacted (email, phone, text, mail, social media) helps them see your communication.

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NonProfit Hub

JANUARY 28, 2021

email marketing is one of the most effective channels for nonprofit organizations. Here are 5 nonprofit email marketing mistakes to avoid. . As a nonprofit organization, email marketing should be one of your top priorities. Around 42% of donors prefer to hear from nonprofits via emails. Buying mailing lists.

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NonProfit PRO

NOVEMBER 17, 2021

Emails, social media posts, direct mail, phone calls — there are so many ways to reach donors. However, text messaging has emerged as an effective way to make a big impact for your next fundraising campaign.

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The Modern Nonprofit

SEPTEMBER 27, 2024

At a minimum, your supporters should receive a thank you email. Personalized thank-yous, like phone calls or handwritten notes, are better when possible and keep the connection with your supporters strong. You can ask for feedback through donor surveys at the end of events or online via email outreach campaigns.

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Nonprofit Tech for Good

SEPTEMBER 27, 2021

Inform and update those providing the donation with the programs and efforts that are supported because of their donation, and don’t forget to send them a follow-up email or phone call to thank them for providing a tribute gift. Additionally, create a space on the website to acknowledge tribute gifts.

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Qgiv

NOVEMBER 8, 2024

From paying bills to staying in touch with family and friends to researching tomorrow’s weather, people expect to be able to do just about anything from their mobile phones. Fewer and fewer congregants bring cash or their checkbooks to church, but they never leave home without their phones! That’s where mobile giving comes in.

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Nonprofit Tech for Good

APRIL 15, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. According to MobileCause , 90% of text messages are read within three minutes of being sent while only 24% of emails are being read at all. 10) Include a phone number and mailing address. in 2019 and accounts for 8.7%

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Nonprofit Tech for Good

AUGUST 30, 2024

Put another way, if you read your mission statement or donor emails out loud and there’s a bunch of words that make it sound important but somehow don’t say much at all, you’ve got a jargon problem. Data entry, office work, answering phones, calling for donations…none of that feels like you’re making a difference.

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Bloomerang

OCTOBER 16, 2023

First names only! Here are 6 channel options: A simple phone call from you, or even better—a board member A postcard A video email A letter An email A text 3 time-saving ways to report impact with scale and efficiency (no matter how big or small you are!) Bomb Bomb offers free video email accounts to nonprofits.

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Everyaction

FEBRUARY 5, 2018

Click here for practical tips on improving your email program this year and here for an in-depth look at three reporting tools every nonprofit should have to improve their fundraising strategy.). In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. You started out in direct mail almost 17 years ago.

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M+R

DECEMBER 8, 2023

TL;DR: Digital advertisers might see some turbulence, email fundraisers should be fine. They might be used to track lead source information, track uses of donation form, or identify which email a user donated to. This is the red highlighted portion “utm_medium=email”. Apple Mail is Apple’s email client.

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Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). Help maintain membership hygiene by ensuring donor records are accurate, spelled correctly, and that bouncing emails are cleaned, etc. your neighbors. your neighbors.

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Nonprofit Tech for Good

NOVEMBER 5, 2009

A new service called Intuit GoPayment enables nonprofits to accept credit cards on mobile phones ( View Supported Phones ). You can use the system to email or text a receipt, but I strongly suggest that you follow up with an e-mail thank you letter. Maybe your nonprofit does a year-end phone banking campaign?

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Bloomerang

NOVEMBER 11, 2019

This can take the form of vehicles like written mail, face-to-face or phone conversations, electronic communications, or any combination of these. With Bloomerang, it’s a cinch to create, edit, and send high-quality personalized emails to your donors and supporters.

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Byte Technology

JULY 6, 2016

It’s a common and absolutely frustrating problem: you send an important email to a friend, colleague, family member etc. The words could be “cheap medication,” “dating sites” or something incredibly lewd, and the filter assumes—correctly almost all of the time—that the email is junk. To begin, follow some simple steps.

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Allegiance Group

SEPTEMBER 26, 2024

Here’s a riddle: Over five days, a donor receives an email, text message, and direct mail piece from you, each with links to your online giving page. If they don’t scan the QR code on your mailer, don’t assume you’re wasting time with direct mail. That piece may be the reminder they needed to respond to your email.

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Qgiv

NOVEMBER 2, 2023

Fundraising automation encompasses a plethora of ways to make the fundraising process easier for your organization—data collection, emails, receipts, and more! By automating thank-you emails and other interactions to get to your donors quicker, you can increase your donor retention rate, ultimately boosting your fundraising efforts.

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Bloomerang

AUGUST 27, 2021

For example, I was recently asked for a major gift after a year of being cultivated via email. The emails were very personal and very well done. I also received articles in the mail. I expected a call or even an email setting up a visit. Instead, I got an email appeal—it was for half the amount I was prepared to give! .

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Bloomerang

DECEMBER 13, 2021

Tip 1: Maximize your year-end fundraising emails. Your year-end fundraising email strategy is critical to your overall fundraising success. Send emails from an individual associated with your organization. Don’t use noreply@ or development@ for the sender email. Add contact information at the end of the email.

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Pamela Grow

AUGUST 2, 2023

While you might want to imagine your organization sending out one or two emails resulting in a widely successful year-end, all the research shows the unlikelihood of that happening. And, according to ANA/DMA, “Direct mail still pulls a higher response rate than any marketing medium.” Organize board members for a phone thank-a-thon.

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Bloomerang

OCTOBER 30, 2023

Send a series of automated email thank yous—starting with the one sent immediately after a donor makes a gift online—expressing thanks and encouraging engagement. “ Instead, the email series is an opportunity to go deeper into donor relationships.” They usually send three emails over ten days. There’s nothing better than that.”

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EveryAction

OCTOBER 26, 2022

You are 8 times more likely to get a response from a text message than a voicemail or email. It is the 21st-century version of a phone call. Two weeks later, you get their end-of-year appeal in the mail. It’s clear: texting is now the status quo. What should you text your donors? Think you’ll make a gift?

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NetWits

FEBRUARY 7, 2012

. — Did you know that nearly 90 million Americans use their phone to read email ? ComScore reports that nearly 90 million Americans use their phone to read email – and that number grew by 28% over the past year. Campaign Monitor found that as of June 2011, iOS and Gmail accounted for up to 23% of email clients.

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Nonprofit Tech for Good

JANUARY 13, 2020

Make sure your website is mobile optimized for donors using their cell phones. 4) Add to Mailing List. You are likely already asking for and collecting email addresses and mobile numbers on your donation form to ensure donors get your automated email receipts and text confirmations. 2) Encourage to Volunteer. 5) Video.

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