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[ASK AN EXPERT] What Are The Pros And Cons Of Combining An Appeal Mailing With An Impact Report?

Bloomerang

Today’s question comes from a nonprofit employee who wants advice on whether it’s a good strategy to include your impact report with your appeal mailing: Dear Charity Clairity, We have started mailing quarterly impact reports to those midlevel and major donors who aren’t emailable, and emailing otherwise.

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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

At the core of the project is the 2021 Global NGO Technology Survey and the data below is based on the survey responses of 478 nonprofit email marketing managers. To receive future updates about the Global NGO Technology Survey data, please sign up for Nonprofit Tech for Good’s email newsletter.

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2023 Email Marketing Statistics for Nonprofits

Nonprofit Tech for Good

Email Strategy Only 68% of nonprofits utilize email marketing. Nonprofit Tech for Good Report ] Nonprofits sent an average of 60 email messages per subscriber in 2022, a 15% increase in volume from the previous year. [ Classy.org] 63% of nonprofits use personalization in their email marketing.

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How to Nail Your Year-End Fundraising Emails

NonProfit PRO

You’ll raise more money this time of year than any other time. People often set aside a certain amount of money to give to friends, coworkers and nonprofits. If you want them to give to your nonprofit as well, it’s wise to be proactive.

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100+ Fundraising Tasks for Your Nonprofit’s Board

Nonprofit Tech for Good

Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.).

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Timing Year-End Fundraising in an Election Year: A Survival Guide

Bloomerang

Your phone, email, and mailbox might be blowing up, too. To be clear, that advice is for nonprofits mailing direct mail and email appeals in battleground states and only covers the 14 days before the presidential election. Worth noting: we’re not in a swing state.) Still feeling nervous? I believe in you.

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22 Statistics About #GivingTuesday Donors Worldwide

Nonprofit Tech for Good

Direct/Post mail (credit or debit card, cheque) – 12%. Mobile Money, such as Vodafone M-Pesa and Airtel Money – 1%. 16) GivingTuesday donors say the following communication tools are the most likely to inspire them to give: Email – 35%. Science and technology – 0%. PayPal – 12%. Print -13%.