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3 Easy Ways to Get New Email Subscribers and Drive Donor Growth

Nonprofit Tech for Good

But there are some very simple tactics, often overlooked, that pretty much guarantee massive growth to both your email lists and to your donor database. Before we dive into the specific tactics, the first thing you need to do is test both your email signup and donation forms. Tactic 1: Make it Visible.

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4 Nonprofit Strategies For Sending Engaging Emails

TechImpact

There will always be a place for email in a nonprofit’s communication arsenal. Then why, you may be asking, is email engagement declining across the board? Why are only half of my nonprofit’s emails being opened? Because of this, your emails must cater to the busy reader. Image courtesy of OnQue Digital Insights.

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Ready to Declutter Your Digital Life?

The MatrixFiles

Here’s what I ended up doing: Cleared my Email. To be honest, I had a lot of unread emails, mostly promotional and social emails, but still. All that unread email was weighing on me and stressing me out. I spent two weeks clearing out my email. The Downloads folder on my laptop was huge!

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4 Text Marketing Lessons Nonprofits Can Take from Big Brands

Nonprofit Tech for Good

Your organization likely relies on direct mail, emails, social media, and even phone calls to get the word out about your organization’s work and solicit support for your mission. Marketing-related text messages have an incredibly high open rate of about 99%, compared to the average email open rate, which is closer to 30%.

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Your 10 Point Checklist For Nonprofit Newsletter Writing

TechImpact

Writing, and sending, your nonprofit’s email newsletter takes creativity, precision strategy, and even a little finesse. In a previous post we discuss the importance of making sure your nonprofit’s emails are optimized for the mobile user. Emails that resonate most with recipients are ones that are sent with them in mind.

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8 Ways To Avoid Nonprofit Work Burnout

TechImpact

Stash your phone, laptop, or tablet in your work bag. Keep tabs on your emotional self as much as you keep tabs on your email, and you’ll soon find yourself happier! Physically remove your self from work at home. Make sure everything you need to do work is completely out of sight. Closely manage your stress level.

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6 Tips For Creating A Better Donation Form

TechImpact

The other benefits a CRM adds to your form, is that when a donor submits a contribution to your charity, you can personalize a thank you email with a custom, branded template either immediately or a bit later based on the data the donor supplied. Keep it simple. The answer is always yes. Mobile is a must. Keep the form distraction free.

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