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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

The same is true with your holiday email appeals. While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Ask for interests during the email signup process. When making a hard ask.

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50+ Year End Fundraiser Email Subject Lines

CauseVox

You know that email marketing is one of the best ways to reach out to this target audience, but so does every other nonprofit. Youve probably noticed that the number of emails you receive from nonprofits tend to ramp up around November. In fact, 47 percent of email recipients open an email based solely on its subject line.

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Personal info for 1.3 million Clubhouse users reportedly leaked online

The Verge

According to Cyber News, it did not appear that sensitive user information such as credit card numbers were among the leaked info. But the information could be used in phishing attempts to get users to hand over that more sensitive info.

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“Unsubscribe” is not a Dirty Word in Email Marketing

sgEngage

As a user experience consultant at Blackbaud, I’m often tasked with reviewing a nonprofit customer’s email messages to see if any improvements could be made. In the earlier days of email marketing, “unsubscribe” was kind of a dirty word. for more info on email deliverability, check out Blackbaud’s Email Resource Center ).

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How to stop your emails from being tracked

The Verge

All of those obnoxious marketing emails that crowd your inbox aren’t just pushing a product. They’re also tracking whether you’ve opened the email, when you opened it, and where you were at the time by using software like MailChimp to embed tracking software into the message. How does it work?

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Create the ultimate nonprofit email newsletter

Get Fully Funded

One of the best ways to stay in touch with your donors on a consistent basis is through a nonprofit email newsletter. When done well, email newsletters can be fast and cheap for you and heartwarming for your donor, basically meeting everyone’s needs. The right nonprofit email newsletter format. Your regular email (e.g.

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Donors Seek Stories, Info And Other Non-Ask Messaging

The NonProfit Times

Most donors want more information from their preferred nonprofits, whether via social media channels or email. For instance: Generation Z donors are least likely to opt into receiving email updates from their nonprofits of choice, with only 52% doing so, compared to 61% among the other generational cohorts.

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