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5 Fundraising Email Best Practices

Neon CRM

Fundraising is almost certainly a critical part of your organization’s communications strategy, so you’re probably familiar with most of the tried-and-true fundraising email best practices. These five fundraising email best practices will help you create connections with your constituents that inspire giving.

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Creating a Winning Nonprofit Welcome Series: 101 Guide & Examples

Whole Whale

So once you’ve registered that brand-new email subscriber, what are you going to do next? Hint: Email them.) Welcome series setup: The first email Welcome series setup: Subsequent emails Use automation hacks Anatomy of the perfect welcome email What is a welcome series? Welcome to Welcome Series 101.

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6 Ways to Prepare Your Communications for Successful End-of-Year Fundraising

Nonprofit Tech for Good

Hint: they should!) 6) Don’t Forget A/B Testing. We frequently talk about A/B testing as a digital tactic—and it is! Whether it’s via email appeals, direct mail appeals, or ads on social media, you are likely planning for multiple touchpoints with your target audiences throughout the end-of-year giving season.

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Creating a Winning Nonprofit Welcome Series: 101 Guide & Examples

Whole Whale

So once you’ve registered that brand-new email subscriber, what are you going to do next? Hint: Email them.) Welcome series setup: The first email Welcome series setup: Subsequent emails Use automation hacks Anatomy of the perfect welcome email What is a welcome series? Welcome to Welcome Series 101.

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How to write a year-in-review recap (that doesn’t sound like one of those season’s greetings letters) for your organization

Whole Whale

You know the moment: You’re going through your mail when you catch the hint of a red envelope. Email marketing, design, and testing tool Litmus played to its strengths with its year-end email in 2016. Big Cartel’s 2015 Year-in-Review Email Focus on their accomplishments, not yours Don’t be like Taylor Swift.

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The 10 Elements of an Effective Fundraising Email Appeal

NonProfit Hub

The only way to truly know what works to raise more money through your email appeals is to test. In order to start testing, we have to have an understanding of the fundamental elements that make up an effective email appeal. Other times, we might measure that trust with the amount of replies we get from an email.

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Deepen the Donor Relationship by Focusing on the Donor Journey

Get Fully Funded

Yes, you have to think about what you’re doing when you send out emails, letters, and texts. Do they get a follow-up email (either automated or manually sent)? If you don’t know, I suggest you go test your own “Donate” button right now to find out. That provides the opportunity for communication to flow both ways.