6 Ways to Prepare Your Communications for Successful End-of-Year Fundraising
Nonprofit Tech for Good
SEPTEMBER 16, 2021
Hint: they should!) 6) Don’t Forget A/B Testing. We frequently talk about A/B testing as a digital tactic—and it is! Whether it’s via email appeals, direct mail appeals, or ads on social media, you are likely planning for multiple touchpoints with your target audiences throughout the end-of-year giving season.
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