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6 Ways to Prepare Your Communications for Successful End-of-Year Fundraising

Nonprofit Tech for Good

Hint: they should!) 6) Don’t Forget A/B Testing. We frequently talk about A/B testing as a digital tactic—and it is! Whether it’s via email appeals, direct mail appeals, or ads on social media, you are likely planning for multiple touchpoints with your target audiences throughout the end-of-year giving season.

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Creating a Winning Nonprofit Welcome Series: 101 Guide & Examples

Whole Whale

So once you’ve registered that brand-new email subscriber, what are you going to do next? Hint: Email them.) Welcome series setup: The first email Welcome series setup: Subsequent emails Use automation hacks Anatomy of the perfect welcome email What is a welcome series? Welcome to Welcome Series 101.

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5 Fundraising Email Best Practices

Neon CRM

Fundraising is almost certainly a critical part of your organization’s communications strategy, so you’re probably familiar with most of the tried-and-true fundraising email best practices. These five fundraising email best practices will help you create connections with your constituents that inspire giving.

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Exact Target’s 50 Emailing Tips and Stats for 2014 Reduced to Three Key Takeaways

Connection Cafe

That’s why I took Exact Target’s fantastic list of 50 Email Marketing Tips and Stats for 2014 and boiled it down to three key takeaways for nonprofits. For example, panicking over the changes to Gmail Tabs is a moot point if your organization’s emails aren’t optimized for mobile. Start with the simplest of tests (e.g.

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Google+ – Yi-Tan Call Notes

Beth's Blog: How Nonprofits Can Use Social Media

Dave Gray shared this reflection where circles can go and they hint at other potential nonprofit use cases for donor cultivation. Warren noted that in their tests people became blind to the red button which I’d like to call the social procrastination button. I, for one, would love the option to hide it.

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Creating a Winning Nonprofit Welcome Series: 101 Guide & Examples

Whole Whale

So once you’ve registered that brand-new email subscriber, what are you going to do next? Hint: Email them.) Welcome series setup: The first email Welcome series setup: Subsequent emails Use automation hacks Anatomy of the perfect welcome email What is a welcome series? Welcome to Welcome Series 101.

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Deepen the Donor Relationship by Focusing on the Donor Journey

Get Fully Funded

Yes, you have to think about what you’re doing when you send out emails, letters, and texts. Do they get a follow-up email (either automated or manually sent)? If you don’t know, I suggest you go test your own “Donate” button right now to find out. That provides the opportunity for communication to flow both ways.