M+R

JANUARY 26, 2023

If all you’re here for is a list of email ledes you can use for fundraising or advocacy messaging, you can go ahead and skip right to that part. The same thing applies to writing direct response email copy. And so that’s what this is: 22 email ledes that always work. 22 EMAIL LEDES THAT ALWAYS WORK!! That’s okay.

email 111

email Work Hurricane Sound 111

TechCrunch

JUNE 28, 2021

Email has the highest return on investment of any other marketing channel. On average, email earns you $40 for every $1 spent. And the best part is that email is an owned channel, which means you can reach your subscriber directly instead of relying on social media algorithms to surface your content.

email 83

email Marketing Headline Channel 83

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

Ideally it will appear in the headline on your homepage, but don’t stop there; follow charity: water´s lead and weave it into other parts of your site, your social media messages, blog posts and your explainer video. They do it on Facebook, Twitter and Instagram as well as on their blog, their website and in their email marketing campaigns.

Charity 131

Charity Lesson Marketing Digital 131

Greater Giving

DECEMBER 12, 2022

Donors may not be as likely to give during the holidays because of their financial situation or other circumstances, so make sure you reach out to these donors by email and social media. You can’t help but notice the negative headlines this year. If you have a donor database, use it.

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Retention Donor Giving Support 91

Whole Whale

NOVEMBER 12, 2023

You know the moment: You’re going through your mail when you catch the hint of a red envelope. Email marketing, design, and testing tool Litmus played to its strengths with its year-end email in 2016. Big Cartel’s 2015 Year-in-Review Email Focus on their accomplishments, not yours Don’t be like Taylor Swift.

Review 52

Review Sound Organization email 52

Connection Cafe

MAY 28, 2013

There’s no magic answer to the ideal calibration of layout, copy, images, fields, offer and headline that drive the highest possible levels of donor acquisition. Are there fields we can do without in the short term, with a plan to capture additional pieces later (via follow-up email, for example)? Is it WORN? Write Once, Read Never.

Donation 53

Donation Donor Online Fundraising 53

Get Fully Funded

MARCH 14, 2022

Plus, if you use your domain name in your email (which you should!), It gives a person the essence and hints about the work the organization does. You can also emphasize your headlines and key phrases by bolding them, increasing the font size, and capitalizing the letters. Colors: Colors are so important. They invoke a mood.

Websites 124

Websites Profit Build Ideas 124