email, Fundraising and Mail - Nonprofit Technology

Tips for Creating Compelling Peer-to-Peer Fundraising Email Content

NonProfit PRO

JANUARY 10, 2022

There are a lot of effective ways to communicate with your peer-to-peer fundraising participants, such as social media, apps and push notifications, SMS and direct mail – to name a few. But email is still king.

email

email Content Create Fundraising

[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

JUNE 1, 2021

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. To receive future updates about the Global NGO Technology Survey data, please sign up for Nonprofit Tech for Good’s email newsletter.

email

email Marketing Data Digital

Apple Mail Privacy Protection Changes: 7 Ways Your Nonprofit Can Respond

NonProfit PRO

OCTOBER 5, 2021

20, just as nonprofits were launching or preparing to launch their year-end fundraising email campaigns, Apple implemented its Mail Privacy Protection along with new features that fundamentally alter how organizations conduct their email outreach.

Mail

Mail Change Review Nonprofit

5 Tips to Craft Your Nonprofit’s Year-End Fundraising Campaigns

Nonprofit Tech for Good

OCTOBER 15, 2022

Your year-end fundraising campaigns should show your donors what you’ve accomplished together over the past year, and invite them to give toward an even brighter future. Done well, your year-end campaigns (print, email, and social media) will inspire donors to give generously at year’s end and throughout the year after.

Campaign

Campaign Tips Fundraising Mail

5 Ways to Power Up Your Nonprofit Email Deliverability

Nonprofit Tech for Good

JULY 7, 2022

Creating your next fundraising campaign requires a lot of work: you must identify your goals, your audience, segment your lists, create compelling content, and set up and test everything in your CRM. How will you hit your fundraising goals if you are not able to engage? 1) Email Deliverability 101. million emails per second.

email

email NPO gMail Spam

Top 4 Strategies to Engage New Supporters Through Email

NonProfit PRO

MAY 1, 2023

While an effective email strategy is a powerful magnet, it can also be a virtuous cycle of reciprocal care and feeding for prospects. Here are four email strategies to get your best fundraising results.

email

email Strategy Support Feeds

100+ Fundraising Tasks for Your Nonprofit’s Board

Nonprofit Tech for Good

APRIL 3, 2022

Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.).

Fundraising

Fundraising Mail Law Social Media

Finding the Right Timing for Peer-to-Peer Fundraising Email Communications

NonProfit PRO

NOVEMBER 16, 2021

When it comes to timing of email communications for your peer-to-peer events, there are three big levers you can adjust. Let’s look at how peer-to-peer email timing levers vary for each event type. Timing also varies by type of event, which breaks down into four categories.

email

email Communication Time Fundraising

10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

JUNE 23, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Online Fundraising Best Practices for Nonprofits. A pioneer of crowdfunding and online fundraising, GlobalGiving.org is a site to study and learn from. And don’t be shy about sending emails!

Practice

Practice Online Fundraising Nonprofit

4 Techniques to Improve Nonprofit Email Response

NonProfit PRO

FEBRUARY 23, 2024

Enhance the effectiveness of your organization's fundraising emails by spotlighting impact goals. Here are four tips to get started, and stand out from the crowd.

Technique

Technique email Tips Goal

How to Build a Great Email Strategy for Your Peer-to-Peer Fundraising

NonProfit PRO

OCTOBER 22, 2021

Establishing a strategy for your peer-to-peer fundraising email communications is critically important. But keep in mind that there’s no point in sending emails just to send emails. Of course, when you have a lot to do, taking time to think about strategy might seem like a luxury. They need a purpose.

email

email Strategy Fundraising Build

Utilize an Email Marketing Strategy to Drive More Donations

NonProfit PRO

JUNE 13, 2022

When creating your nonprofit fundraising and donations strategy, email marketing should be on the top of the list of channels to use to support your efforts. However, 70% of nonprofits do not have an email marketing strategy, despite 26% of online donors saying email marketing is what inspires them to give.

email

email Marketing Donation Strategy

Use Social Media to Spark Your Fundraising As Gmail Rolls Out New Email Deliverability Guidelines

NonProfit PRO

JANUARY 11, 2024

As Gmail introduces changes to its deliverability guidelines, nonprofit professionals must understand the implications for fundraising.

gMail

gMail Guidelines Social Media email

Audience Segmentation Tips for Your Peer-to-Peer Fundraising Emails

NonProfit PRO

DECEMBER 6, 2021

Email communications are most effective when you personalize the message, information and asks based on what you know about the audience. Segmentation is about talking to different audiences in different ways, depending on who they are and how they might be interested in your cause.

Audience

Audience email Tips Fundraising

How to Nail Your Year-End Fundraising Emails

NonProfit PRO

NOVEMBER 15, 2023

You’ll raise more money this time of year than any other time. People often set aside a certain amount of money to give to friends, coworkers and nonprofits. If you want them to give to your nonprofit as well, it’s wise to be proactive.

email

email Fundraising Money Raise

Why Your Nonprofit Should Prioritize Tribute Giving in Your Fundraising Strategy

Nonprofit Tech for Good

SEPTEMBER 27, 2021

By Denise Dunbar , a Digital Fundraising Strategist at MobileCause , where she helps nonprofits accelerate their fundraising and engagement efforts through giving and marketing strategies. When the donor checks the box, options will be laid out on the form to include the recipient’s name and email address, and a special note.

Giving

Giving Strategy Fundraising Gift

3 Quick Ways to Double Your Online Fundraising Revenue

The Fundraising Authority

DECEMBER 11, 2020

In Mastering Online Fundraising , our class for non-profit fundraisers, we talk a lot about how small changes to your online fundraising strategy can result in major returns, including new prospects, new event attendees, and of course, new donors. You are collecting e-mail addresses on your website, aren’t you?

Online

Online Fundraising Mail Newsletter

Why omni-channel fundraising works at year-end

EveryAction

JULY 12, 2023

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

Channel

Channel Work Fundraising Movie

8 Best Practices for Nonprofit Event Fundraising

Nonprofit Tech for Good

JULY 25, 2019

Okay, so you’ve decided you’re going to throw a nonprofit fundraising event… virtual high fives. Nonprofit fundraising events can be a great opportunity to bring the support of donors, volunteers, and fundraisers together in real life to rally around your cause, whether it’s through a nationwide 5k or a local bowl-a-thon.

Practice

Practice Fundraising Registration Nonprofit

Is Your Nonprofit Half Way to Your 2020 Fundraising Goal$?

Nonprofit Tech for Good

JULY 31, 2020

By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Creating measurable goals with actionable items is vital to a fundraising strategy, and just as important is checking in to see how you’re doing. Did you mail out an appeal at a different time?

Goal

Goal Fundraising Pledge ROI

Nonprofits! This Is How to Use Facebook’s Fundraising Tools

Nonprofit Tech for Good

FEBRUARY 14, 2018

Through a process of trial and error, the Beagle Freedom Project is learning how to effectively use Facebook’s Fundraising Tools and they are being rewarded with more than likes and hearts – their followers are donating! Finally, it is worth noting that: 1) Facebook’s Fundraising Tools are free to use. Newly Released!

Tools

Tools NGO Fundraising United States

6 Retro Digital Marketing & Fundraising Trends for Nonprofits for 2024

Nonprofit Tech for Good

DECEMBER 20, 2023

retro digital marketing and fundraising strategies are making a comeback as evidenced by high engagement on social media and in email. retro digital marketing and fundraising strategies are making a comeback as evidenced by high engagement on social media and in email. In 2024, what’s old is new again.

Trend

Trend Marketing Digital Fundraising

2024 Online Fundraising Statistics for Nonprofits

Nonprofit Tech for Good

MARCH 20, 2024

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the statistics listed below can guide your nonprofit in creating and maintaining a successful online fundraising strategy. DonorDirect ] 48% of donors cite email as their preferred method of hearing updates and appeals from the organization.

Statistics

Statistics Online Fundraising Benchmark

8 Best Practices for Fall 2021 Golf Fundraisers

Nonprofit Tech for Good

APRIL 10, 2021

By GolfStatus.org – an event management platform specifically for golf fundraisers. While social distancing restrictions are beginning to loosen, large fundraising events like galas and auctions are likely still on pause for the rest of the year. 1) Launch an event website. 2) Upgrade to online registration.

Practice

Practice Fundraising Registration Virtual

82 Fundraising and Social Media Stats for Nonprofits

Nonprofit Tech for Good

JULY 21, 2019

Fundraising Stats. of overall fundraising in 2018 came from online giving ( Charitable Giving Report ). 11% via direct mail/post. of overall fundraising in 2018 came from online giving ( Charitable Giving Report ). 11% via direct mail/post. Email Fundraising. Peer-to-Peer Fundraising.

Stats

Stats Social Media NGO Media

43 Digital Marketing Tools & Resources for Nonprofits

Nonprofit Tech for Good

APRIL 27, 2023

Provided you set aside the time to explore and experiment, your nonprofit can use these free or low-cost tools and resources to significantly improve your digital marketing and fundraising campaigns. Websites & Email 1. Mailmunch :: mailmunch.com Mailmunch enables users to create a variety of pop-up email forms for their website.

Digital

Digital Marketing Tools Resource

Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

AUGUST 6, 2023

The end of the year is a critical time for nonprofit fundraising. A well-crafted year-end fundraising plan helps nonprofits define clear and specific fundraising goals, identify potential donors, and tailor their messaging better to resonate with their supporters. However, this is not a universal rule.

Practice

Practice Fundraising Guide Channel

3 Ways To Improve Nonprofit Marketing Outreach

NonProfit PRO

FEBRUARY 4, 2022

But instead of sending out the usual text messages, emails and bulk flyers in the mail, there are outreach methods and engagement techniques that can enhance and improve response rates and hopefully fundraising totals. Once again, nonprofits can invest in marketing outreach efforts to raise awareness.

Marketing

Marketing Technique Method Mail

Planning a Golf Fundraiser in Uncertain Times: Technology Offers Time Savings & Flexibility

Nonprofit Tech for Good

MARCH 28, 2020

By Katie Casillas , director of marketing at GolfStatus.org , an event management platform specifically for golf fundraisers. The challenges fundraisers face in the months ahead present a complicated outlook—especially for those with budgets that rely heavily on event revenue. Eliminate Mail-In Registration Forms.

Time

Time Technology Fundraising Sponsor

Donor Love: 5 Things to Do (and 1 Definitely Not to Do), According to Shakespeare

NonProfit PRO

MAY 25, 2022

When it comes to your fundraising, don’t be like Othello. And you do that by mailing and emailing them not necessarily more but smarter. He loved “not wisely.” You should do the opposite. Love your donors wisely. Here’s what to do.

Donor

Donor Mail email Fundraising

6 Tips on How to Use Social Media to Acquire New Donor Prospects

Nonprofit Tech for Good

OCTOBER 22, 2020

Cabral, MA, CFRE, MFIA , founder of Development Consulting Services , which serves both fundraising professionals and executive directors new to fundraising, wanting to excel in their fundraising role, or advance in their career. Gone are the days of list acquisitions and swapping of mailing lists.

Social Media

Social Media Donor Media Social

6 Ways to Prepare Your Communications for Successful End-of-Year Fundraising

Nonprofit Tech for Good

SEPTEMBER 16, 2021

As summer fades into fall, end-of-year fundraising season is top-of-mind for nonprofits. With so much to keep track of, it can be hard to know where to start aligning your communications so your fundraising initiatives are successful and support your brand. Review your end-of-year fundraising goals, but think deeper.

Communication

Communication Fundraising Hints Test

A 10 Step Guide to a Throwing a Successful Fundraising Event

The Fundraising Authority

DECEMBER 30, 2020

Charity events are a popular form of fundraising. To help you ensure that your fundraising event is a winner, here are ten major components that you must incorporate into your event plan, regardless of the specific fundraising event ideas you use: 1. Here are a few questions: Is this truly a fundraising event?

Fundraising

Fundraising Guide Hosting Charity

Virtual Fundraising: 5 Tips for Moving In-Person Auctions Online

Nonprofit Tech for Good

NOVEMBER 20, 2021

To meet this surge and move their mission forward, nonprofits must decide – and decide quickly – the best way to continue their fundraising efforts in a contactless way. As nonprofits navigate a new fundraising landscape that has completely changed in just a few short months, one tactic that is gaining momentum is hosting an online auction.

Virtual

Virtual Personal Tips Online

5 Tricks for Writing Better Fundraising Emails

Get Fully Funded

DECEMBER 12, 2022

Wouldn’t life be easier if people opened and read your fundraising emails? Maybe you check your open rate and see that only 25% of your audience bothered to open the email you spent hours writing. Maybe you check your open rate and see that only 25% of your audience bothered to open the email you spent hours writing.

email

email Fundraising Sample Sound

8 Key Pain Points in Planning a Golf Fundraiser & How Technology Can Help

Nonprofit Tech for Good

AUGUST 30, 2020

By Katie Casillas , director of marketing at GolfStatus.org , an event management platform specifically for golf fundraisers. There’s no doubt about it: A lot of time and effort goes into planning a golf event—any fundraising event for that matter. 5) Limited Sponsorship Opportunities that are Difficult to Sell.

Technology

Technology Sponsor Help Registration

Tech Tools Working Together: How Text-To-Donate Paves the Way for Text Message Communication

Nonprofit Tech for Good

NOVEMBER 9, 2020

By Kim Peterson , Content Marketing Specialist for Give by Cell , a technology company that provides mobile fundraising tools and text messaging services to nonprofits. With average email open rates at 20% for nonprofits , many organizations struggle to grab the attention of supporters, volunteers, and donors. But times are changing.

Communication

Communication Donation Tech Tools

Don’t Wait to Create a Personalized Fundraising Ecosystem

NonProfit PRO

MAY 22, 2023

Personalization results in emails that are 26% more likely to be opened and donors that feel 71% more engaged. The opportunity to personalize a donor’s experience across your nonprofit’s entire digital ecosystem is huge. Here are some low-cost, risk-averse ways to help your organization ease into personalization.

Personal

Personal Create Fundraising email

5 Call-to-Actions for Your Nonprofit’s Donation Confirmation Page

Nonprofit Tech for Good

JANUARY 13, 2020

By Christy Noel , Vice President of Digital Marketing Services at MobileCause – a company that pioneered text-to-donate and also offers an extensive suite of online, mobile and event fundraising solutions. 4) Add to Mailing List. You did it: your donation appeal was a success.

Action

Action Donation Mobile Social Media

6 Benefits of Launching a Website for Your 2021 Golf Fundraiser

Nonprofit Tech for Good

FEBRUARY 1, 2021

By GolfStatus.org – an event management platform specifically for golf fundraisers. Free Webinar On February 23: How to Host a Successful Virtual or Hybrid Golf Fundraiser for Your Nonprofit. Here are six ways an event website helps maximize your golf fundraiser, and how you can get one at no cost.

Websites

Websites Benefit Sponsor Fundraising

Best Practices for Donor Acquisition and Retention Through Direct Mail

Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment? Refer to the data.

Mail

Mail Retention Practice Donor

The Use of AI in Fundraising: Maximizing Donations with Data-Driven Asks

Nonprofit Tech for Good

MAY 16, 2024

In today’s fundraising sector, technology is vital. AI is becoming increasingly important in fundraising. Traditionally, fundraising has relied on old methods. These include direct mail, phone calls and messages, and in-person solicitations. They let organizations use data to improve their fundraising.

Donation

Donation Data Fundraising Analytics

10 Donation Page Best Practices for Nonprofits

Nonprofit Tech for Good

APRIL 15, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. According to MobileCause , 90% of text messages are read within three minutes of being sent while only 24% of emails are being read at all. 10) Include a phone number and mailing address. in 2019 and accounts for 8.7%

Practice

Practice Donation Paypal Badge

How To Troubleshoot Your Fundraising Email

Bloomerang

DECEMBER 2, 2024

You’ve sent a fundraising email to your nonprofit’s email list. What happened , you think, where did we go wrong with this email? And that’s when you know it’s time to troubleshoot your fundraising email. And that’s when you know it’s time to troubleshoot your fundraising email.

email

email Fundraising Rate Conversation

Tips for Creating Compelling Peer-to-Peer Fundraising Email Content

[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Trending Sources

Apple Mail Privacy Protection Changes: 7 Ways Your Nonprofit Can Respond

5 Tips to Craft Your Nonprofit’s Year-End Fundraising Campaigns

5 Ways to Power Up Your Nonprofit Email Deliverability

Top 4 Strategies to Engage New Supporters Through Email

100+ Fundraising Tasks for Your Nonprofit’s Board

Finding the Right Timing for Peer-to-Peer Fundraising Email Communications

10 Online Fundraising Best Practices for Nonprofits

4 Techniques to Improve Nonprofit Email Response

How to Build a Great Email Strategy for Your Peer-to-Peer Fundraising

Utilize an Email Marketing Strategy to Drive More Donations

Use Social Media to Spark Your Fundraising As Gmail Rolls Out New Email Deliverability Guidelines

Audience Segmentation Tips for Your Peer-to-Peer Fundraising Emails

How to Nail Your Year-End Fundraising Emails

Why Your Nonprofit Should Prioritize Tribute Giving in Your Fundraising Strategy

3 Quick Ways to Double Your Online Fundraising Revenue

Why omni-channel fundraising works at year-end

8 Best Practices for Nonprofit Event Fundraising

Is Your Nonprofit Half Way to Your 2020 Fundraising Goal$?

Nonprofits! This Is How to Use Facebook’s Fundraising Tools

6 Retro Digital Marketing & Fundraising Trends for Nonprofits for 2024

2024 Online Fundraising Statistics for Nonprofits

8 Best Practices for Fall 2021 Golf Fundraisers

82 Fundraising and Social Media Stats for Nonprofits

43 Digital Marketing Tools & Resources for Nonprofits

Your Guide to Year-End Fundraising Best Practices

3 Ways To Improve Nonprofit Marketing Outreach

Planning a Golf Fundraiser in Uncertain Times: Technology Offers Time Savings & Flexibility

Donor Love: 5 Things to Do (and 1 Definitely Not to Do), According to Shakespeare

6 Tips on How to Use Social Media to Acquire New Donor Prospects

6 Ways to Prepare Your Communications for Successful End-of-Year Fundraising

A 10 Step Guide to a Throwing a Successful Fundraising Event

Virtual Fundraising: 5 Tips for Moving In-Person Auctions Online

5 Tricks for Writing Better Fundraising Emails

8 Key Pain Points in Planning a Golf Fundraiser & How Technology Can Help

Tech Tools Working Together: How Text-To-Donate Paves the Way for Text Message Communication

Don’t Wait to Create a Personalized Fundraising Ecosystem

5 Call-to-Actions for Your Nonprofit’s Donation Confirmation Page

6 Benefits of Launching a Website for Your 2021 Golf Fundraiser

Best Practices for Donor Acquisition and Retention Through Direct Mail

The Use of AI in Fundraising: Maximizing Donations with Data-Driven Asks

10 Donation Page Best Practices for Nonprofits

How To Troubleshoot Your Fundraising Email

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