Nonprofit Tech for Good

DECEMBER 27, 2024

By Heather Mansfield , founder and editor-in-chief of Nonprofit Tech for Good According to the Nonprofit Tech for Good Report , 27% of nonprofits worldwide have experienced a cyberattack (email phishing, website hacking, ransomware, social media attack, etc.). 2) Require a double opt-in subscription process for your email list(s).

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Nonprofit Tech for Good

FEBRUARY 15, 2025

In the summer and fall of 2024, Nonprofit Tech for Good used social media and email to promote the 15-question Online Donor Feedback Survey. Communication Preferences 33% of online donors say that email is the communication method most likely to inspire them to make a donation. Thank you to those who took the survey!

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Nonprofit Tech for Good

JANUARY 2, 2025

By Jennifer Wemhoff , Communications Manager at GolfStatus the leading event management platform for golf fundraisers. As golf grows in popularity, it has become a vital fundraising tool for nonprofits of all sizes. 3) Mobile Apps Will Boost Donor Engagement Mobile apps designed for golf fundraisers are a game-changer.

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Nonprofit Tech for Good

MARCH 9, 2025

A peer-to-peer campaign (or P2P) is a type of fundraising where individuals organize and host a campaign on behalf of a nonprofit organization and collect donations from their friends. 2) Dig Into the Details As with any fundraising campaign, there are logistics to consider with a P2P campaign. How will you keep track of results?

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Bloomerang

OCTOBER 15, 2024

Year-end fundraising is upon us and we are entering an intense season of asking. A time when many nonprofits ramp up their email volume to try to get more gifts. And sure, there is absolutely an upside to sending more fundraising emails —you may raise more money. Be a better email sender. We know this.

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CauseVox

DECEMBER 9, 2024

You know that email marketing is one of the best ways to reach out to this target audience, but so does every other nonprofit. Youve probably noticed that the number of emails you receive from nonprofits tend to ramp up around November. In fact, 47 percent of email recipients open an email based solely on its subject line.

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Nonprofit Tech for Good

JULY 7, 2022

Creating your next fundraising campaign requires a lot of work: you must identify your goals, your audience, segment your lists, create compelling content, and set up and test everything in your CRM. How will you hit your fundraising goals if you are not able to engage? 1) Email Deliverability 101. million emails per second.

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NonProfit PRO

MAY 1, 2023

While an effective email strategy is a powerful magnet, it can also be a virtuous cycle of reciprocal care and feeding for prospects. Here are four email strategies to get your best fundraising results.

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Bloomerang

DECEMBER 12, 2024

Email marketing for nonprofits is a powerful tool that can do much more for your brand than just raising awareness. and Canada find email to be the communication channel that most inspires them to contributebeating all other platforms. Well cover: Why is investing in email marketing for nonprofits worth it?

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Nonprofit Tech for Good

JANUARY 16, 2025

2) Include social media icons in your email newsletter. Most nonprofits feature social media icons in the footer, but after a recent rebrand, Families Against Mandatory Minimums (FAMM) opted to prominently feature their call-to-follow on social media in the upper right of their email newsletter design.

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Bloomerang

OCTOBER 23, 2024

Emails and important requests from staff frequently go unanswered or receive delayed responses from board members. When their emails are met with silence, it signals that their time, effort, and contributions aren’t valued and appreciated. Set aside time in your schedule to review and respond to nonprofit-related emails.

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Bloomerang

NOVEMBER 25, 2024

We’re heading into the busiest, most lucrative time of the year for nonprofits— end-of-year fundraising. But I’m guessing your inbox was flooded with emails last year for Black Friday, Cyber Monday, and GivingTuesday (me too). Do you remember any emails that stood out? Trust me, future you will be writing emails in record time!

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NonProfit PRO

JUNE 13, 2022

When creating your nonprofit fundraising and donations strategy, email marketing should be on the top of the list of channels to use to support your efforts. However, 70% of nonprofits do not have an email marketing strategy, despite 26% of online donors saying email marketing is what inspires them to give.

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Nonprofit Tech for Good

OCTOBER 2, 2021

Based on the blog and webinar series called 101 Best Practices for Nonprofits , this webinar will feature the top 10 digital marketing and fundraising trends to watch in 2022. How to grow, manage, and segment your email list to maximize click-through rates and avoid spam folders. Cost: $20 (USD).

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Nonprofit Tech for Good

APRIL 3, 2022

Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.).

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Nonprofit Tech for Good

JUNE 4, 2022

Nonprofit fundraising had been due an upgrade to catapult it into the modern era for a while. That brings us to the state of nonprofit fundraising today. For a clearer picture of the sector, let’s look at some of the best nonprofit fundraising methods out there — encompassing a range of old and new methods.

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Nonprofit Tech for Good

MARCH 25, 2023

The next series of webinars required to earn a Certificate in Social Media Marketing & Fundraising from Nonprofit Tech for Good starts June 28, but if you would like to earn the certificate now — you can request the notes and recordings from the last series presented in January and February 2023.

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Nonprofit Tech for Good

DECEMBER 8, 2021

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. Grow Your Email List.

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Nonprofit Tech for Good

FEBRUARY 12, 2025

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the statistics listed below can guide your nonprofit in creating and maintaining a successful social media strategy. for fundraising ads compared to $0.17 M+R Benchmarks Report ] 37% of nonprofits use Facebook Fundraising Tools.

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Bloomerang

NOVEMBER 22, 2024

End-of-year fundraising is like our version of the Superbowl. With many nonprofits raising as much as 50% of their budget in December alone, there’s a lot at stake — and a lot of end-of-year fundraising problems to overcome. That fear is based on a mistaken belief that everyone on your list is actually READING your emails.

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Nonprofit Tech for Good

OCTOBER 22, 2021

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. From a list of 32 digital marketing and fundraising tools, survey respondents were asked to select the 10 they found most effective.

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Nonprofit Tech for Good

DECEMBER 19, 2022

Each year Heather Mansfield of Nonprofit Tech for Good presents a free webinar featuring the top ten digital marketing and fundraising trends to prioritize in the following year. This year’s webinar, 10 Digital Marketing & Fundraising Trends to Prioritize in 2023 , was presented on December 7. Delete unengaged subscribers !

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M+R

FEBRUARY 2, 2025

To celebrate this almost-holiday (as well as what is unquestionably the best Bill Murray movie of all time), I want to share the easiest way you can boost response to an email-driven campaign — fundraising, advocacy, whatever. And think about the spacing of your resends.

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Bloomerang

NOVEMBER 21, 2024

End of year is the most lucrative, high-stakes fundraising there is. A solid year-end fundraising plan can help! I’m here with an end-of-year timeline and fundraising communications calendar to make end-of-year fundraising as easy as pie. Just follow my timeline below to create your year-end fundraising plan!

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Nonprofit Tech for Good

OCTOBER 15, 2022

Your year-end fundraising campaigns should show your donors what you’ve accomplished together over the past year, and invite them to give toward an even brighter future. Done well, your year-end campaigns (print, email, and social media) will inspire donors to give generously at year’s end and throughout the year after.

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Nonprofit Tech for Good

APRIL 2, 2023

While ChatGPT may be all the buzz, have you considered how it and other artificial intelligence tools could enhance your fundraising efforts ? For nonprofits, it’s proving to be a valuable resource for writing communications, deepening engagement with supporters, and fundraising.

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Nonprofit Tech for Good

OCTOBER 22, 2023

Date: Wednesday, January 10, 2024 Time: 1 pm ET / 10 am PT (20 Minutes) Cost: Free Presented by: Heather Mansfield , Founder of Nonprofit Tech for Good Email is a powerhouse for fundraising. Email is also their preferred communication method to receive news updates and appeals.

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Nonprofit Tech for Good

FEBRUARY 8, 2022

Each year Nonprofit Tech for Good features a new set of niche online fundraising tools that are timely and relevant for the year to come. From accepting stock donations online to using TikTok for fundraising, these tools represent current trends in fundraising that will continue to mature throughout 2022. OpenSea :: opensea.io.

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NonProfit PRO

FEBRUARY 23, 2024

Enhance the effectiveness of your organization's fundraising emails by spotlighting impact goals. Here are four tips to get started, and stand out from the crowd.

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NonProfit PRO

JANUARY 11, 2024

As Gmail introduces changes to its deliverability guidelines, nonprofit professionals must understand the implications for fundraising.

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Nonprofit Tech for Good

APRIL 18, 2022

Two years of pandemic fundraising have made online fundraising mainstream for most nonprofits. Online fundraising makes it simpler for your donors to give and easier for them to make recurring donations to support your mission. Simply being recognized by the IRS as a nonprofit organization does not permit you to fundraise.

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Nonprofit Tech for Good

JULY 4, 2021

By Emily Rose Patz , Senior Copywriter at DonorPerfect – a top-rated donor management system and fundraising platform for nonprofits. Those aboard the online fundraising train tend to not look back. Even if you’re confident that online fundraising is the right direction, it’s hard to know how and where to get started.

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Nonprofit Tech for Good

MAY 11, 2023

Staying current with the latest digital marketing and fundraising trends and benchmarks is essential for nonprofits. Use the data in these research reports to develop your content and fundraising strategy to ensure that your nonprofit is focusing its limited resources on the tools and methods most likely produce the best results.

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Nonprofit Tech for Good

AUGUST 7, 2024

The next series of webinars required to earn a Certificate in Social Media Marketing & Fundraising from Nonprofit Tech for Good are tentatively scheduled for March 2025, but if you would like to earn the certificate now, you can purchase the notes and recordings from the last series presented in July and August 2024.

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NonProfit PRO

NOVEMBER 15, 2023

You’ll raise more money this time of year than any other time. People often set aside a certain amount of money to give to friends, coworkers and nonprofits. If you want them to give to your nonprofit as well, it’s wise to be proactive.

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Nonprofit Tech for Good

OCTOBER 25, 2023

Email Strategy Only 68% of nonprofits utilize email marketing. Nonprofit Tech for Good Report ] Nonprofits sent an average of 60 email messages per subscriber in 2022, a 15% increase in volume from the previous year. [ Classy.org] 63% of nonprofits use personalization in their email marketing.

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Nonprofit Tech for Good

APRIL 13, 2025

Tools like ChatGPT or Google Gemini can write donor emails, generate social media captions, or brainstorm fundraising themes instantly producing new material in response to prompts. ChatGPT and Gemini repackage all that information, rendering it into headlines, social posts, and emails crafted to feel human. Thats the problem.

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