Nonprofit Year-End Fundraising | The Free Checklist
Pamela Grow
AUGUST 2, 2023
While you might want to imagine your organization sending out one or two emails resulting in a widely successful year-end, all the research shows the unlikelihood of that happening. And, according to ANA/DMA, “Direct mail still pulls a higher response rate than any marketing medium.” For direct mail, always think package, not letter.
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