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Nonprofit Email: The Rules of Engagement

Pamela Grow

It’s time to shift gears and give email the attention it truly deserves. According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! That means for every dollar you invest in email campaigns, you can expect an average return of $44. Steer clear of info@ABC.org. billion by 2025.

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How to Move Facebook Followers to Your Nonprofit Email List

Get Fully Funded

Facebook is a powerful marketing tool for small nonprofits, but the real gold is in a robust nonprofit email list. You might be surprised to learn that email is a more reliable way to reach your supporters and build relationships with them. Email is a more intimate way to connect with your audience. Email can be personalized.

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10 Facebook Best Practices for Nonprofits

Nonprofit Tech for Good

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. However, to stand out from the other nearly one hundred million Facebook Pages vying for likes, comments, and shares, your nonprofit needs to excel at Facebook to ensure News Feed exposure. First impressions are important on social media.

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100+ Fundraising Tasks for Your Nonprofit’s Board

Nonprofit Tech for Good

Help maintain membership hygiene by ensuring donor records are accurate, spelled correctly, and that bouncing emails are cleaned, etc. Staff the organization’s general email inbox and provide support and pre-written or customized solicitations for support with a link to the donation page. 50 helps us feed one child for a week.”).

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Feeding a Need: New App Helps Youth Find Free Summer Meals

Tech Soup

Share summer meal site info via text or email. Range texts and emails are sent through third party services ( Twillio and SendGrid ). This means your email address and phone number are not shared with the recipient, nor is the recipient's contact info stored on your device.

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Deepen the Donor Relationship by Focusing on the Donor Journey

Get Fully Funded

They push info out to donors and they forget that communication is a two-way street. Yes, you have to think about what you’re doing when you send out emails, letters, and texts. If all your communications are one-sided (you pushing info at them), that gets old fast and the relationship starts to fall apart. Should they?

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150+ Creative Ways to Show Donors Appreciation

Nonprofit Tech for Good

Mention the donor in emails directly about the event they sponsored. Mention the donor in emails year-round relating to the program they supported. Mention the donor in a dedicated email blast or several. This can be 4 emails a year dedicated to sponsors who give the org $10K or more. Recognition/Appreciation.

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