Nonprofit Tech for Good

APRIL 23, 2019

When evaluating CRM software for your nonprofit, you need to look for these five key differentiators: 1) Importance of Platform. Does the platform provide powerful tools for data analysis, insight and built-in reporting for nonprofit metrics? Are you able to measure outcomes that directly relate to your cause?

Metrics 263

Metrics Nonprofit Profile Platform 263

ASU Lodestar Center

JANUARY 8, 2014

posted by Terry McManus Vice President of Strategic Initiatives, TGen Foundation We all know the old adage “what gets measured gets done,” but knowing what to measure is easier said than done. These must be tracked and evaluated. Learn more about fundraising and metrics through NMI! Fundraising outcomes (i.e.

Metrics 68

Metrics Fundraising Evaluation Measure 68

Get Fully Funded

MARCH 2, 2023

From smaller, newer nonprofits to larger charitable organizations, measuring performance is a universally shared need, especially in the realm of fundraising. But for organizations that offer direct services to constituents, such as social services nonprofits, there’s another layer of complexity— impact measurement.

Statistics 52

Statistics Stats Program Management 52

Get Fully Funded

MAY 9, 2022

You should periodically perform a nonprofit self-audit to see how your website, email marketing, and social media are performing. How are you measuring your success? What can you do to improve the metrics that matter? What do you need from your website, your social media, your email marketing, and your print collateral?

Marketing 69

Marketing Guide Metrics Nonprofit 69

Bloomerang

AUGUST 16, 2021

If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. Once you know the benchmarks, you can compare your data to them and evaluate how successful your efforts are. Here are some of the questions you might ask in order to understand what metrics to track: . Same as above.

Analytics 125

Analytics Strategy Fundraising Benchmark 125

NTEN

APRIL 16, 2009

How did your last email fundraising appeal perform? Did your new email template work? Email marketing is the foundation for most nonprofits' education, advocacy, volunteering, and fundraising efforts online. You can divide the key metrics into offensive and defensive variables. Offensive Email Metrics.

Metrics 53

Metrics email Campaign Rate 53

Whole Whale

JULY 30, 2024

GA4 is a tremendous tool for analyzing the success of your campaigns, whether those be from advertising pushes, email blasts, or even in-person marketing efforts! ROI measurement: By tracking the source of your traffic, you can better understand which marketing efforts are most effective, allowing you to calculate return on investment.

Analytics 52

Analytics Google Campaign Data 52

sgEngage

JANUARY 30, 2024

For example, we asked ChatGPT to “Come up with three different ideas for an email subject line for an email series about a summer fundraising initiative. You can use generative solutions to help draft full email messages, text messages, blog post outlines, direct mail letters, and more.

Tools 95

Tools Donor Fundraising Survey 95

Nonprofits Source

MAY 15, 2024

This includes time spent scrolling through social media, checking emails, watching shows and movies on streaming services, and more. Conversion: The client returns to your site to complete their registration and receives an automated confirmation email from your organization. Fostering a culture of collaboration.

Map 52

Map Digital Business Marketing 52

Get Fully Funded

JANUARY 5, 2024

Keep an eye on your metrics. Beyond donors, you can also ask your volunteers, social media followers, and those who sign up for your email list. If you have an automated welcome email series for new supporters, you can also schedule an email that asks them to sign up for texts. Keep an eye on your metrics.

Puerto Rico 59

Puerto Rico Practice Fundraising Metrics 59

Media Cause

JUNE 29, 2024

Generative AI Tools ChatGPT – This AI model can help nonprofits create briefs and outlines, draft content and emails, and develop interactive chatbots for supporter engagement. It can help tailor email outreach based on donor interests, generate drafts for grant proposals and reports, and provide suggestions for volunteer communication.

Tools 45

Tools Nonprofit Analytics Adobe 45

Classy

JULY 14, 2021

Ways to measure your efficiency and success within each . How to Measure Success. Alexa shared a variety of ways her team evaluated the success of their planning and execution of the Collaborative event. They also measure retention to see how many return each year and what factors could play into increases or decreases. .

Virtual 105

Virtual Professional Marketing Fundraising 105

Qgiv

OCTOBER 21, 2021

The challenge can be in knowing which nonprofit data to prioritize, along with how to evaluate it and use it to make improvements. These same metrics are important to track during crises to effectively determine which indicators can signal alarm. What can data help your nonprofit achieve?

Data 69

Data Metrics Nonprofit Analysis 69

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2011

While my family and their home dodged a bullet, like millions in NYC, other locations had catastrophic flooding and there was a loss of lives. We learned that it predicting the path of hurricanes is a more precise science than the measuring their destructive force. What are the key results of this campaign ? What does success look like?

Hurricane 98

Hurricane Measure Social Media Pledge 98

Bloomerang

MAY 31, 2022

Pursuing a multichannel marketing strategy using a variety of channels, from social media and email to direct mail, will allow you to expand your reach and promote your cause to the widest possible audience. Evaluate your current fundraising strategy. Also, review your fundraising metrics and data from previous campaigns.

Strategy 107

Strategy Develop Fundraising Nonprofit 107

Nonprofit Tech for Good

APRIL 3, 2022

Be aware of key accomplishments, metrics, testimonials, and milestones. Help maintain membership hygiene by ensuring donor records are accurate, spelled correctly, and that bouncing emails are cleaned, etc. Offer to draft, edit, review and improve the acknowledgment emails or letters the organization sends to donors.

Fundraising 328

Fundraising Mail Law Donation 328

Candid

JANUARY 30, 2023

Before beginning a full rebrand, it’s worth evaluating why your nonprofit is considering this in the first place. Next, consider what audience learnings you can surface using your nonprofit’s marketing analytics, such as email engagement metrics, website traffic measures, and social media performance.

Nonprofit 112

Nonprofit Audience Library Research 112

Allegiance Group

JUNE 13, 2024

For example, the truth Initiative leverages a multi-step SMS, email, and social messaging campaign to spread awareness of—and stop—the sale of tobacco in Walgreens. Think of these as mini, measurable targets that help you inch closer to achieving your more ambitious goals. List these KPIs in this section of the marketing plan.

Marketing 52

Marketing Analysis Nonprofit Audience 52

Wild Apricot

DECEMBER 21, 2017

Sales Ops Metrics & KPIs. Performance Metrics Analyses. Evaluation of Sales Team Training Needs. Selection of Key Sales Metrics to Adopt. Email Automation. Common Sales Operations Metrics & KPIs. Preferred metrics vary across teams and organizations. Sales Ops: Table of Contents. Performance.

Synchronous 140

Synchronous Structure Metrics Knowledge Base 140

Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Metrics and benchmarks can be our guides to whether your efforts at creating a great experience for participants are paying off. Profit/loss.

Metrics 42

Metrics Benchmark Fundraising Stats 42

Forum One

JULY 15, 2021

This allows you to successfully test and evaluate your personalization strategies and tactics. This includes: Email databases Website analytics CRM systems Online giving platforms. Identify ways to segment your email subscribers by location, area of interest, or actions or behaviors. How will you measure success?

Personal 101

Personal Test Demographics Analytics 101

3rd Sector Labs

APRIL 23, 2014

We were once asked to evaluate new technology options for a client. But we explained that we can’t evaluate tech options like a new CRM without first knowing what they needed to accomplish with the technology. Would a data management plan like you suggest really improve those kinds of metrics? Plan those activities.

Data 133

Data Management Rate Benchmark 133

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2017

One important part of effective digital measurement is being able to benchmark your performance relative to your organization’s past performance or compared to peer organizations. One excellent resource to use for benchmarking nonprofit digital results (in the US) is the annual M&R Benchmarks study of nonprofit digital advocacy.

Benchmark 65

Benchmark Studies Metrics ROI 65

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

Metrics 81

Metrics Social Media Strategy RSS 81

Qgiv

JUNE 23, 2021

Evaluate ad performance and make adjustments. Well, you’ll need to evaluate the effectiveness of that ad spend and make adjustments to make sure you’re getting the best return on your investment. So to gauge effectiveness look at the following metrics. Must-know metrics. Email marketing tips. The basics.

Practice 52

Practice Marketing Fundraising Social Media 52

Whole Whale

SEPTEMBER 8, 2023

Nonprofits should look at direct response lessons from podcasting, email, social media, and texting campaigns. Evaluate telethons and phone banks – what makes people donate on the spot? Review tactics like monthly giving programs and recurring emails that generate habitual support. Passionate explaining of impact?

Lesson 59

Lesson Fundraising Digital Test 59

Greater Giving

MAY 25, 2022

For each of these recommendations, remember that while it’s essential to be decisive in your physical and digital marketing strategies , it’s just as important to consider your options, evaluate your existing plans, and be thoughtful about any changes in your approach. Email streams. Let’s jump in! Prepare ahead of time.

ROI 81

ROI Marketing Strategy Sponsor 81

NonProfit Hub

DECEMBER 14, 2016

The only way to truly know what works to raise more money through your email appeals is to test. In order to start testing, we have to have an understanding of the fundamental elements that make up an effective email appeal. Other times, we might measure that trust with the amount of replies we get from an email.

email 28

email Effective Fundraising Test 28

NTEN

APRIL 16, 2009

On the Google Grants team, we receive a lot of questions from grantees on how best to evaluate their AdWords performance. We put this article together to give guidance around monitoring and evaluating your Google Grants account using a few strategies we find valuable. Also remember to enter your email address! Let's get started.

Adwords 47

Adwords Evaluation Google Statistics 47

Qgiv

JANUARY 24, 2024

As mentioned above, a lot of this work is done online, in this case through your social media presence, email campaigns, and website traffic. Several online fundraising solutions can be integrated into email campaigns, text-to-donate drives, and more to make your marketing plan more effective.

Practice 52

Practice Strategy Guide Fundraising 52

Bloomerang

NOVEMBER 10, 2023

Evaluate external threats and opportunities. Send a follow-up email. Communicating regularly through email and social media. Use your CRM to develop a report template to measure your program’s impact. Identify prospective major donors based on wealth and engagement metrics.

Gift 103

Gift Raise Guide Relationship 103

NonProfit Hub

OCTOBER 15, 2014

Focus on five key areas: help them build brand visibility, recognize their generosity, offer creative approval, measure metrics and keep lines of communication open. When a company sponsors an event, they want to measure their return on investment. Email blast | Sent on October 15 | 2,300 opens. Brand Visibility.

Sponsor 57

Sponsor Metrics Nonprofit Press 57

Bloomerang

JULY 5, 2021

on your thank you landing page or in a thank you letter or email). Make everything on your website and emails mobile responsive. Ready to adopt a more human donor loyalty philosophy and wrap it into a written strategic plan that holds people accountable for seeing it through and measuring success?

Donor 142

Donor Strategy Retention Relationship 142

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. pick the right metrics.

Social Media 102

Social Media Map Strategy Media 102

Qgiv

JUNE 23, 2021

Measure all fundraising metrics. No matter how extensive your software features are, the most important thing is that all of these metrics are stored in your centralized CRM system. Use the data in your CRM to measure all metrics, including donation amounts, donation frequency, donor details, and more! .

Campaign 98

Campaign Effective Fundraising Nonprofit 98

Amy Sample Ward

AUGUST 18, 2009

Evaluate your goals and objectives, as an organization. Hildy Gottlieb’s Pollyanna Principles are a great place to start if you want to learn more about how you can evaluate and identify your organizational goals (and larger view) in a way to successfully design projects, programs and even partnerships for real impact.

Social Media 190

Social Media Strategy Media Social 190

Nonprofits Source

JUNE 22, 2017

Sometimes it’s best to take a step back and evaluate if you’re doing everything possible to get your message heard. You can create a Facebook ad that reaches 10,000 people for under $100 or send emails for less than a penny per person. Think about all the emails, social messages, and ads competing for your attention online.

Digital 111

Digital Marketing Guide Chapter 111