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10 Email Marketing Best Practices for Nonprofits

Nonprofit Tech for Good

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. According to the Global Trends in Giving Report , 27% of online donors say that email is the tool that most inspires them to give (social media 29%, 18% website, 12% print). Email messaging raised 28% of all online revenue in 2017.

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5 Email Personalization Strategies for Nonprofits

Nonprofit Tech for Good

This is one of the key reasons that more than 60% of nonprofits already use personalization in their email marketing. So if the question is not should you include personalized communications, it has to be how do you use personalization in your email marketing program to enhance your relationship with your supporters.

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A Guide to Email Accessibility Best Practices for Nonprofits

Nonprofit Tech for Good

Email accessibility refers to the art of crafting email messages in a way that ensures equal usability and understanding for all individuals. 1) Design Design in email accessibility is particularly important for ensuring that individuals of all abilities can effectively access, comprehend, and engage with email content.

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How to Execute Your Peer-to-Peer Email Communications Plan

NonProfit PRO

So, you’ve created a strategy for your peer-to-peer email communications. You’ve segmented your audience, built compelling content and prepared to design emails that will grab your readers’ attention. Now there’s one thing left to do: Start executing on your plan (and find ways to improve it).

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How to Design a Seamless & Personalized Digital Donor Journey

Speaker: Tim Sarrantonio

Primary learning outcomes will focus on: Strategies to optimize how your website and CRM can work together to create a seamless generosity experience 🌐 Practical tactics to easily and efficiently integrate your website, email, and CRM software 📊 How to consistently reinforce your brand story throughout the online giving experience 🔑 (..)

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Top 4 Strategies to Engage New Supporters Through Email

NonProfit PRO

While an effective email strategy is a powerful magnet, it can also be a virtuous cycle of reciprocal care and feeding for prospects. Here are four email strategies to get your best fundraising results.

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2 Email Templates to Soft Launch Your Nonprofit’s Fundraising Campaign

Nonprofit Tech for Good

We’ve created two email templates to guide the way your nonprofit reaches out to your inner circle of supporters during your next soft launch. Email #1: Introduce the Campaign. Email #1: Introduce the Campaign. Email #2: Follow Up With Unengaged Donors . 10 Giving Tuesday Email Templates. Provide campaign updates.

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