Beth's Blog: How Nonprofits Can Use Social Media

JUNE 2, 2015

The bottom line is member acquisition – so they know the one metric that matters. In August 2013, they sent an opt-in text message to area codes in El Paso and Chicago. All of their collection campaigns are done on a template – where they have iterated on what works – from the messaging, timing, etc. They iterate and get better.

Learning 50

Learning Teen El Paso Homeless 50

Tableau

APRIL 8, 2021

Consider proxy data because complex metrics need slow introductions. Consider proxy data because complex metrics need slow introductions. The lessons I took from the change of metrics and charts are: When it’s not possible to track something directly, look for other (proxy) indicators. Know that data can change behavior.

Chart 139

Chart Lesson Communication Data 139

Tableau

APRIL 8, 2021

Consider proxy data because complex metrics need slow introductions. Consider proxy data because complex metrics need slow introductions. The lessons I took from the change of metrics and charts are: When it’s not possible to track something directly, look for other (proxy) indicators. Know that data can change behavior.

Chart 52

Chart Lesson Communication Data 52