Nonprofit Tech for Good

DECEMBER 3, 2020

In truth, for Facebook to produce results for your nonprofit, you must invest a minimum of $100 a month in Facebook Ads. In fact, one of the most in-demand job skills for digital marketers and fundraisers is knowing how to effectively use social media advertising channels and Google Ads. Send them a Message on Facebook at m.me/humanrightscampaign

Facebook 364

Facebook Practice Nonprofit Social Media 364

sgEngage

AUGUST 8, 2022

Return on investment is a metric that measures the profitability of an investment, giving you a way to compare the yields of investments and make more effective financial decisions. ROI is usually shown as a percentage calculated by dividing the net profit or loss by the initial cost. What’s the ROI, for example, of your annual gala?

ROI 95

ROI Campaign Gift Fundraising 95

Nonprofit Tech for Good

FEBRUARY 14, 2019

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? The key, though, is doing it in a way that delivers maximum ROI. Return on Ad Spend (ROAS) measures ROI.

Facebook 230

Facebook Fundraising ROI Metrics 230

Nonprofit Tech for Good

JULY 11, 2012

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. LinkedIn is a powerhouse in ROI. The era of “winging” it in social media is over.

Social Media 232

Social Media Media Social Nonprofit 232

Nonprofit Tech for Good

JUNE 8, 2011

The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI. Unfortunately, many nonprofits upload horizontal logos to serve as their avatars, resulting in the obvious cropping of the images. Absolutely not! Not blogging.

Social Media 274

Social Media Media Social Nonprofit 274

NetWits

MARCH 8, 2012

Fundraising Results: Close to 18,000 people participated in this online fundraising contest resulting in over $2 million dollars being given to 1,200 participating nonprofits. Using the Razoo platform, Give to the Max Day: Greater Washington’s online fundraising focus produced some very respectable results.

Social Media 200

Social Media Fundraising Online Media 200

Nonprofit Tech for Good

OCTOBER 14, 2012

As someone who observes thousands of nonprofits on the Social Web each year, let me just say it’s better to spend 90-minutes on a webinar than hours upon hours to trying to figure it out yourself, or worse not knowing about the changes and their effect, and thus wasting your time executing a poor, ROI-less strategy on Facebook.

Facebook 273

Facebook Nonprofit Social Media Gift 273

Nonprofit Tech for Good

NOVEMBER 29, 2010

We have 325 social media sites that we post to regularly, but in addition to all of the ones that everyone knows about, two of the most effective are Posterous and TrafficGeyser because we can post once to these accounts and they syndicate out to hundreds of article, podcast, blog, video and photo sites at once. Please summarize your ROI.

Social Media 248

Social Media Interview Media Examples 248

Gyrus

OCTOBER 1, 2024

This data is a goldmine for organizations looking to: Evaluate the effectiveness of their training programs. Justify the return on investment (ROI) of L&D initiatives. High scores suggest that employees are mastering the content, while low scores may indicate that the material is too complex or not being delivered effectively.

Analytics 64

Analytics Training Train Data 64

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 22, 2011

Note from Beth: I had pleasure of facilitating a panel discussion in October at the recent Grantmakers in the Arts pre-conference on technology and media with Rory MacPherson where I learned about some of the preliminary study result he discovered. We’d love for you to have a look at our results and join the discussion. The question.

Social Media 112

Social Media Arts Studies Results 112

The Modern Nonprofit

FEBRUARY 4, 2025

Why It Matters : Retaining donors is far more cost-effective than acquiring new ones. By tracking DAC, you can ensure your efforts are efficient and effective. email, social media, direct mail) to see which methods deliver the best results. Evaluate ROI for individual campaigns and adjust your strategies to improve performance.

Metrics 52

Metrics Track Fundraising Nonprofit 52

Robert Weiner

JUNE 3, 2010

AFP's Fundraising Effectiveness Project: [link]. Using Social Media to Meet Nonprofit Goals: The Results of a Survey. The ROI of Social Media. Yesterday I spoke on a fundraising panel at Compasspoint's Silicon Valley/Peninsula Nonprofit Forum and mentioned a variety of resources. Here they are, with links: Donor Retention.

Resource 138

Resource Social Media eBook ROI 138

Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). Chapter 2 :: Experiment with Social Media Dashboards. Thus, please be careful when using any tool that automates posts from one social network to another.

Social Media 258

Social Media Social Media Chapter 258

NetWits

JULY 27, 2011

There are very well established best practices, standard metrics that are tracked, widely accepted and proven statistical data to measure your effectiveness by and countless bits of information on the web to teach us how to do email marketing and communication well. This will help you determine the effectiveness of each channel.

email 182

email Marketing Strategy Nonprofit 182

sgEngage

DECEMBER 4, 2024

What questions do they have? Managing change is key to the return on investment for any initiative because if the staff doesn’t adopt the change, then the ROI is zero. Change Management Delivers Better Results It’s inspiring to see the impact small-but-mighty nonprofits have on the communities they serve. What don’t they know?

Change Management 98

Change Management Adopt Change Management 98

Nonprofit Tech for Good

JANUARY 17, 2019

Having a calendar lets you see an overview of your social media posts, helping you to create more effective campaigns. There’s no need to be active on all social channels if you don’t get ROI from them. Your next campaign will be more effective with storytelling, so it’s time to get everyone’s feedback when building your story.

Social Media 275

Social Media Calendar Content Media 275

Nonprofit Tech for Good

OCTOBER 22, 2012

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). Well, as of October 2012, Google Wallet is the first wallet service to launch the ability to donate online via a Google Wallet “Donate” button.

Social Media 247

Social Media Social Media Chapter 247

CauseVox

JUNE 12, 2023

This webinar is your gateway to transforming your marketing strategy and maximizing your ROI. In this 60-minute live webinar, you’ll learn how to: Use ChatGPT and Midjourney to create engaging and effective promotions at lightning speed. Enable your company to scale faster.

Marketing 82

Marketing Results Action ROI 82

NonProfit Hub

JUNE 22, 2021

It’s evident that when you can show a donor the tangible return on investment (ROI) of their gift, you get a higher average gift and more frequent giving. It allows you to see which fundraising activities provide the highest ROI and contribute the most to your fundraising goals. Donation ROI. Why is this important?

ROI 70

ROI Donor Fundraising Gift 70

Gyrus

MARCH 20, 2024

Best Practices to Improve Your Training ROI GyrusAim LMS GyrusAim LMS - In today’s fast-paced business environment, investing in employee training is crucial for maintaining a competitive edge. However, simply providing training is not enough; you must ensure that your training programs yield a high return on investment (ROI).

ROI 52

ROI Training Train Practice 52

Gyrus

MARCH 20, 2024

Best Practices to Improve Your Training ROI GyrusAim LMS GyrusAim LMS - In today’s fast-paced business environment, investing in employee training is crucial for maintaining a competitive edge. However, simply providing training is not enough; you must ensure that your training programs yield a high return on investment (ROI).

ROI 52

ROI Training Train Practice 52

Nonprofit Tech for Good

DECEMBER 20, 2010

The least effective—probably Friendster. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Dupe: Our organization has literally just started tracking ROI for using these tools by way of campaigns. Finally, you must measure ROI. It’s there that we recognize, inform and direct.

Social Media 189

Social Media Foundation Media Examples 189

Media Cause

FEBRUARY 7, 2023

Therefore, when we create a media campaign , we always have a plan in place to measure paid media ROI (return on investment) and the success of every dollar invested. What is Paid Media and Paid Media ROI? This is when a campaign’s KPIs will tie directly back to the campaign investment to measure the paid media ROI.

ROI 52

ROI Media Nonprofit Social Media 52

Gyrus

MARCH 20, 2024

Best Practices to Improve Your Training ROI Gyrus Systems Gyrus Systems - Best Online Learning Management Systems ROI Matters All businesses want a positive return on their investments, and training is no exception. Adopting these tech-based methods as the core of LMS will help generate better training ROI.

ROI 52

ROI Training Train Practice 52

Gyrus

MARCH 17, 2024

Measuring the ROI of eLearning: A Guide for Businesses GyrusAim LMS GyrusAim LMS - Businesses care about ROI. ROI, or Return on Investment, measures performance and gauges the efficiency of an investment. What Is eLearning ROI? 10 Steps to Understand eLearning ROI 1.Understanding When Should You Do It?

eLearning 52

eLearning ROI Measure Business 52

Gyrus

MARCH 17, 2024

Measuring the ROI of eLearning: A Guide for Businesses GyrusAim LMS GyrusAim LMS - Businesses care about ROI. ROI, or Return on Investment, measures performance and gauges the efficiency of an investment. What Is eLearning ROI? 10 Steps to Understand eLearning ROI 1.Understanding When Should You Do It?

eLearning 52

eLearning ROI Measure Business 52

Gyrus

MARCH 17, 2024

Measuring the ROI of eLearning: A Guide for Businesses Gyrus Systems Gyrus Systems - Best Online Learning Management Systems Businesses care about ROI. ROI, or Return on Investment, measures performance and gauges the efficiency of an investment. What Is eLearning ROI? 10 Steps to Understand eLearning ROI 1.Understanding

eLearning 52

eLearning ROI Measure Business 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Along with measuring against impact results, it is important to look at how much time has been invested. How can we most efficiently allocate our resources to maximize our social media’s effect? According to David Almacy, the best five tools to measure social media ROI right now are: TweetDeck. Simply Measured. Sprout Social.

Social Media 122

Social Media Channel Difference Media 122

The Next Web

DECEMBER 29, 2013

As Google+ further influences search results (recent research shows it has the highest correlation with search rankings out of any technique) and as people begin adopting it professionally, knowing how to spark Google+ engagement will be an exciting opportunity for social media gurus, ninjas or whatever fun term they are using these days.

Content 164

Content Social Social Media Storytelling 164

Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). Chapter 2 :: Experiment with Social Media Dashboards. Thus, please be careful when using any tool that automates posts from one social network to another.

Social Media 207

Social Media Social Media Chapter 207

sgEngage

JANUARY 29, 2025

Thats why increasing your return on investment (ROI) in all areas of your operations is critical, especially for your nonprofits website. With that in mind, lets explore key tips to understand and increase your nonprofit websites ROI. Lets explore ways to enhance these features to create a better online experience that drives ROI.

ROI 52

ROI Websites Drupal Donation 52

Allegiance Group

OCTOBER 10, 2024

We explore the challenges of channel attribution and offer tips for communicating how an omnichannel approach builds brand awareness and drives ROI. Communicating Your ROI When it comes to reporting the effectiveness of your efforts, you need a combination of direct, indirect, and time-lapse attribution.

ROI 52

ROI Channel Campaign Gift 52

3rd Sector Labs

AUGUST 15, 2014

We can learn a lot about reaching donors more effectively by keeping an eye on what our corporate retailing counter parts are doing to reach consumers. Everyone wants to see their ROI. If donors understand impact and results, they are more likely to donate again. It makes us feel good. and again. People want NUMBERS. Definitely.

Digital 138

Digital Data Marketing Nonprofit 138

TechImpact

JULY 7, 2014

Many nonprofits allow the paralyzing fear of not effectively utilizing the technology permanently delay the investment. Often citing their ROI is difficult to understand to deliver upon. A cloud provides flexibility in your IT budget, and offers reliable and effective on-demand computing power. Accountability.

Tech 140

Tech Guide Relationship Authoring 140

sgEngage

JULY 19, 2024

This loyal and often overlooked segment of donors represents a significant opportunity for revenue growth and impact if stewarded effectively. They’ve also lacked adequate tools to help them identify good midlevel prospects and prioritize resources and stewardship efforts effectively to deliver strong return on investment.

Giving 105

Giving Tools Donor ROI 105

Nonprofit Tech for Good

JUNE 23, 2020

For detailed best practices on how to use email effectively, see 10 Email Marketing Best Practices for Nonprofits. Social Media: To effectively promote your monthly giving program on social media, you’ll need to create a series of promo graphics that are properly sized for Facebook, Twitter, LinkedIn, etc. Add a pop-up!

Practice 342

Practice Fundraising Online Nonprofit 342

NTEN

SEPTEMBER 14, 2012

We've been sharing the results of our annual research on nonprofit investments in technology staffing and budgets in multiple ways this year: with the full report , an infographic with the key benchmarks , a webinar – and we also introduced a dynamic benchmarking tool this month. Well, if you thought we'd stop there, think again!

Benchmark 94

Benchmark NTEN ROI Evaluation 94