Nonprofit Tech for Good

OCTOBER 17, 2023

In this post, we’ll explore three cost-effective strategies to boost your online visibility. Step 1: Create Engaging Content Compelling content is the cornerstone of any successful social media strategy. For social media content, focus on metrics like likes, shares, comments, click-through rates, and follower growth.

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Social Media Media Social Influence 328

Association Analytics

OCTOBER 7, 2024

Personalized Content: Tailoring Messages for Maximum Impact Creating highly personalized content using data and AI tools is crucial for engaging members effectively. During the webinar, Association Analytics VP of Strategy and Solutions Bill Conforti emphasized, “We’re talking more about like communications, right?

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Content Marketing Data Strategy 169

Nonprofit Tech for Good

AUGUST 9, 2021

Their use of the social network is mostly inconsistent and without strategy – the 10 best practices below are meant to change that. 1) Set up and prioritize LinkedIn Pages in your social media strategy. Finally, prioritize your LinkedIn Page in your overall social media strategy and commit to posting regularly. LinkedIn Pages.

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Linkedin Practice Social Media Sponsor 359

Association Analytics

FEBRUARY 20, 2024

Once you invest in some of these strategies, it’s important to track what works to engage with potential members. You can track metrics that will help you identify what’s working, including social media engagement, impressions and reach, database growth, event registration and attendance, and website visits and sessions.

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Create Strategy Associations Registration 169

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. This is absolutely critical because it allows you to set up the right kind of ad campaign, and it also lets Facebook report back on key metrics about your ads, including how many people are giving, and how much.

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Facebook Fundraising ROI Virginia 229

Bloomerang

AUGUST 16, 2021

In part one of this series, I outlined my top six fundraising strategies for 2021: . Mastering an analytic approach to strategy and planning. In this post, I’ll explore the fifth strategy. . Master an analytic approach to strategy and planning. This is part five in a six-part series. Mastering relevant content marketing.

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Analytics Strategy Fundraising Benchmark 125

Association Analytics

AUGUST 7, 2024

From successfully converting non-member audiences into members, to your membership engagement strategy, to events and non-dues revenue, data can inform every step along the way. Step 1: Planning Planning is the foundation of effective organizational performance management.

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Track Associations Report Metrics 169

Greater Giving

DECEMBER 19, 2022

These key event metrics quantify the success of your events, and can show you how to improve them. Tracking these key event metrics can deliver critical insight into what you’re doing well, and where your events need improvement. So what are those metrics, and what data do you need to track to analyze them? spent, you made $100.

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Metrics Ratio ROI Sponsor 98

Pamela Grow

SEPTEMBER 25, 2024

In this guide, we’ll explain how to develop a segmentation strategy so you can personalize your messaging and reach your target audience more effectively. Any strong strategy starts with goal-setting. While these are some of the main segmentation strategies, they aren’t the only options available to your team.

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Audience Effective Tips Newsletter 111

.orgSource

APRIL 10, 2023

Some associations put power behind those words by quickly adopting strategies to expand gender, racial, cultural, demographic, and age distribution within their memberships as well as their leadership. A focus on diversity, through the lens of equity and inclusion, was long overdue. trillion globally.

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Build Demographics Associations Voice 322

.orgSource

JUNE 24, 2024

Relying on outdated patterns of member engagement, employer-based dues payments, and annual meeting revenues is the opposite of a strategy for success. In fact, it’s not a strategy at all. Seven Strategies for Change Excellence still depends on how well you get things done. But here’s the difference. Yes, that’s a tall order.

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Associations Metrics Professional Digital 221

Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Data on donor behavior, preferences, and interactions provides audience insights that can be used to improve fundraising strategies and optimize future campaigns. Define your metrics of success.

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Practice Fundraising Guide Channel 235

Association TV

MARCH 16, 2022

But we could really just boil it all down to the most effective and memorable rule to develop effective synergy between content and viewer that all great writers keep in their heads when performing their due diligence before typing their first word. But let's start with the what, where, when and why your audience will care.

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Content Create Headline Lithium 294

Association Analytics

APRIL 8, 2021

For example, knowing that you want to increase a specific type of membership can make all the difference in measurement, analysis, and strategy. The metrics you use to measure your progress toward a business objective are key performance indicators (KPIs). What metrics could you use to predict whether you will achieve your goals ?

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Goal Data Articulate Analysis 192

AccelEvents

JULY 23, 2021

No matter what this year brings, event marketing is an effective marketing tool for brands to have in their arsenal. Instead, it is an inspired marketing strategy where brands use events to speak directly with an audience. . Implemented as part of a broader marketing strategy, events can: Grow brand awareness.

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Marketing Strategy Guide Sponsor 119

Association Analytics

JANUARY 12, 2022

One group owns the data and another one is driving strategy. Identify the key metrics you’ll use to measure your goals. Start by reviewing each of your strategic goals and identifying the key metrics you can use to measure progress against those goals. Most likely, you’ll have more than one metric for each goal.

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Goal Data Support Metrics 169

Nonprofit Tech for Good

NOVEMBER 30, 2014

Your content strategy thus far has focused on what types of content your nonprofit plans to create and what channels it will use to distribute the content. Many nonprofits new to mobile and social media make marketing a high priority in their content strategy by repetitively asking for donors, e-newsletter subscribers, and event attendees.

Communication 262

Communication Online Storytelling Social Media 262

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. Given the significant fundraising opportunities this tool presents, it’s absolutely worth the effort to determine how you can use it most effectively. His work is focused on nonprofits, advocacy, and public affairs.

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Facebook Raise Fundraising Audience 222

Bloomerang

JULY 5, 2021

The sorry state of donor retention has been a topic of discussion for at least the past decade, since the Fundraising Effectiveness Project Report began collecting data. Yet too many nonprofits still don’t prioritize donor retention strategies. . And that’s really the whole point of placing a premium on donor retention strategies.

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Donor Strategy Retention Relationship 142

Gyrus

AUGUST 15, 2024

Measuring Training Effectiveness with LMS Analytics Gyrus Systems Gyrus Systems - Best Online Learning Management Systems Introduction Companies use Learning Analytics Tools to collect, analyze, and measure the effectiveness of their learning and development programs. It helps them know if they are using time and resources wisely.

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Analytics Measure Train Training 59

Nonprofit Tech for Good

MAY 25, 2024

For these teams, marketing automation can multiply their effect so they can create more connections and drive more donations. After all, the difference between a decent strategy and a great strategy could be the difference between failure and success. Below, you’ll get a primer to set you up for better fundraising in the future.

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Marketing Fundraising Test Nonprofit 203

Qgiv

NOVEMBER 9, 2023

A well-crafted branding strategy can help you stand out from the crowd, attract donors and volunteers, and make a lasting impact on your community. But what exactly is a nonprofit branding strategy? What is a nonprofit branding strategy? Why is a nonprofit branding strategy important? And why is it so important?

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Strategy Tips Nonprofit Conservancy 110

Nimble AMS

JULY 31, 2024

According to research conducted by Sloan, only 50% of the time spent in meetings is measured as effective or engaging. As a leader, it’s vital to prepare for and execute an effective staff meeting to ensure your association is on track to hit its goals. Take time to gather feedback about your association’s meetings.

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Associations Strategy Tips Track 104

.orgSource

MAY 6, 2024

Kevin Ordonez,orgSource’s Managing Director of Digital Strategy, explains what you have to gain from an assessment this way. But failure to use data effectively can also be dangerous. If you don’t have a data governance strategy , a technology assessment can be a good way to launch this process.

Technology 221

Technology Attitude Evaluation Digital 221

Nonprofit Tech for Good

APRIL 19, 2024

To create meaningful material that will move audiences to action, though, a human touch and a sound communication strategy is still essential. It’s about going beyond superficial engagement metrics to truly grasp what an audience cares about, what questions they want answers to, and what inspires them to take action.

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Content Websites Tips Voice 272

Nonprofit Tech for Good

JANUARY 17, 2019

A content calendar is the link between posting daily on social media and a social media strategy. Having a calendar lets you see an overview of your social media posts, helping you to create more effective campaigns. Start spending more time on your most successful channels to improve your social media strategy.

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Calendar Social Media Content Media 275

Nonprofit Tech for Good

FEBRUARY 23, 2017

After your nonprofit has crafted a content strategy and created an editorial calendar (Chapter 7), the next step is to start thinking about the tone of voice of your content. to every comment posted on their Facebook Page, neither of which is effective or a good investment of time.

Communication 223

Communication Online Storytelling Voice 223

sgEngage

JUNE 21, 2024

Most nonprofits and educational institutions use a multichannel marketing strategy to engage supporters. Text messages present an impactful opportunity to enhance your marketing strategy and connect with supporters quickly and personally. Look for gaps in your current multichannel strategy. Let’s get started!

Marketing 94

Marketing Strategy Channel Rate 94

Nonprofit Tech for Good

SEPTEMBER 29, 2019

She advises nonprofits to accelerate their fundraising and engagement efforts through giving and marketing strategies via digital technologies. The evidence makes it clear that text messaging is a powerful, effective way to communicate with supporters, that nonprofits should not miss out on. Start testing these strategies for yourself.

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Conversation Online Giving NPO 262

EveryAction

JULY 12, 2023

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

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Channel Work Fundraising Movie 224

Neon CRM

NOVEMBER 17, 2023

But, if you don’t have a membership engagement strategy in place to engage and retain them, you’ll end up losing members just as fast as you can acquire them. Even a basic member engagement strategy can be all you need to excite your current members and entice them to renew for years to come. What is a Membership Engagement Strategy?

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Strategy Measure Social Media Metrics 98

Nonprofit Tech for Good

JANUARY 10, 2022

Typically it makes sense to control as much of the campaign as possible and until November 2021 when Google changed the Google Grants program there was not a reason to use the Maximize Conversions Bidding Strategy instead of Manual bidding. If you are bidding on dozens or hundreds of long-tailed keywords this can be a very effective strategy.

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Google Grant Guide Nonprofit 341

.orgSource

JULY 22, 2024

We call this collection of strategies Association 4.0. Lead Executive : Provides operational leadership for initiatives, interfaces with the Oversight Group, ensures coordination, and monitors performance metrics. These integrated teams work across the organization and are important to moving quickly and effectively.

Associations 221

Associations Phase Exercise Leadership 221

Forum One

JANUARY 26, 2024

How do new trends, tools, and norms affect how nonprofits should approach their SEO strategy in 2024 as they try to rank well for important keywords on Google and other search engines? SEO strategies and approaches continue to shift and evolve year after year. How effective can it be alongside generative AI?

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International Strategy Search Structure 94

Bloomerang

MAY 10, 2021

This may be the most powerful strategy in your entire toolbox. Unless you know the answer to the why, what and who questions, you can’t do meaningful, effective or efficient work. Do you think another communications medium might work just as well, or more effectively? “I Target metrics? Why am I doing this?”.

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Work Strategy Volunteer Mail 134

EveryAction

AUGUST 30, 2023

We all know it’s generally more efficient to retain an existing donor than to acquire a net new one, but how can busy fundraisers upgrade mid-level donors effectively and efficiently? Invite mid-level donors into your strategy. Too often we only invite those making major gifts into the strategy fold.

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Donor Gift History Virtual 179

DNL OmniMedia

FEBRUARY 16, 2022

A comprehensive digital marketing strategy is the single best way to successfully reach and retain wider audiences online: Your nonprofit’s overarching goals, marketing goals, budget, other constraints, and technology infrastructure will inform your digital strategy. Your digital strategy defines how you use online marketing.

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Digital Strategy Create Phase 98