What Are Key Event Metrics and Why Do They Matter?
Greater Giving
DECEMBER 19, 2022
The resulting number is a percentage that will tell you how much money you made back on every dollar spent. Cost-to-Revenue Ratio. To get your cost-to-revenue ratio, divide the overall cost of the event by the revenue generated, and once again multiply by 100. The lower the ratio, the more effective your spending is. .
Let's personalize your content