Tech Soup

JANUARY 19, 2017

Recruit volunteers as email testers to get ongoing feedback on the layout, font size, embedded images, links, and the user experience once someone clicks on a link. Write less lengthy copy and better headlines. Metrics show that images on social media platforms perform 300 percent better. Image : denizya / Shutterstock.

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Digital Marketing Game Headline 36

NonProfit Hub

SEPTEMBER 18, 2015

There is a variety of email marketing software available to help you create an effective and visually-appealing email template, but not everybody has a budget for this. Pay Attention to Your Subject Line and Headline. If readers open the email, the headline will make a large difference in whether they read the entire email or not.

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email Marketing Headline Ratio 28

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

The art of writing good teaser headlines is critical to getting more interaction. Engaging photos, especially of local places and animals work well. My brand page for my blog has specific objectives and I mostly post practical and useful material about how to use social media effectively. But I also love animals.

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Facebook Change Profile Impact 114

Pamela Grow

DECEMBER 14, 2023

Include images of people. Along the way, we’ll review some examples of effective emotional appeals pulled from Kanopi’s roundup of best nonprofit websites. It’s much more effective to bring readers into the story through the protagonist’s feelings and actions, rather than summarizing what happened using exposition.

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Tips Storytelling Images Camera 59

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 29, 2008

Flickr Photo from Wokka. Charback's witty post describes a fictional (but ripped from the headlines) situation of a corporate blogger who has to address a customer's negative, vocal, but accurate criticism on the customer's blog. The effects of the ???new Do what the seagull in the photo above is doing to the complainers?

Social Media 61

Social Media Media Remix Social 61

Whole Whale

JULY 8, 2024

Lists of Ad Sizes for Meta (Facebook), Instagram, Google, X(Twitter), Pandora, & More for this year Ads can be very pretty — but they won’t be effective at driving users to take a desired action unless you have a strategic plan in place. Images with more than 20% text may see reduced delivery. Image aspect ratio : 1:1.

Digital 52

Digital Ratio Guide Files 52

M+R

JANUARY 26, 2023

Urgency is one of the essential elements of effective creative — and basically the entire ballgame here. <FirstName>, Rip from the headlines The news is urgent, tangible, and real. Climate Has Already Changed, Study Finds, Citing Heat and Floods That’s the headline on today’s New York Times front page. TIME IS ALMOST UP!

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email Work Sound Hurricane 111

Get Fully Funded

JUNE 11, 2023

They’ll skim through photos, images, and quotes that stand out. This means you need to use strategically-chosen photos, images, and headlines so that the skimming reader can get the gist of your letter even if they don’t read the whole thing. They’ll see who signed the letter and they’ll read the “P.S.”.

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Fundraising Guide Mail Gift 111

Care2

JANUARY 15, 2009

Headlines should be short. Use Graphics Strategically: Graphic elements such as photos break up cluttered text, highlights key content areas and makes e-newsletters easy to skim. Some email browsers like Gmail don’t render images properly and some people prefer to read e-newsletters on the web instead of via email.

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Newsletter Social Media Advocacy Tips 51

Greater Giving

NOVEMBER 9, 2023

They can’t find any impact measurement statistics for your nonprofit , and the images featured on your homepage are awkwardly sized and don’t readily communicate how your organization is making a difference. Visuals: Photos, videos, and graphics can all have a powerful effect on your visitors.

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Strategy Nonprofit Guidelines Websites 59

Tech Soup

JUNE 20, 2016

Start with a Strong Headline. The single most effective way to improve a donation page is with a clear and compelling page headline. Your donors have seen (and filled out) lots of donation pages, so the headline has to really stand out, since it's the first thing they'll see aside from the photo.

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Donation Money Headline Raise 36

Get Fully Funded

AUGUST 1, 2022

So, it’s better to have one good story that demonstrates your effectiveness than several stories that overwhelm your reader. Use headlines to let the reader know what to expect in each section. Good images. Use graphics, charts, photos, and video to break up the text and give the reader some eye candy.

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Newsletter email Create Template 124

Neon CRM

JUNE 6, 2023

You include images of Ruby as well as a video from the news clip when she was rescued. Ideally, the blog would be longer and include multiple images and pieces of media. Photos could also be great for gaining followers on Instagram and other photo-driven platforms. It ends with two calls to action.

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Content Ideas Summary Metrics 52

Nonprofits Source

MARCH 21, 2018

It’s direct, precise and effective. They aren’t afraid to retweet relevant posts, or share photos. Go to their Twitter account and you will find some fantastic photos, not only taken by them but also those that have been shared by other relevant accounts. Truth Initiative are great at providing information to the public.

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Social Media Resource Marketing Media 109

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2014

Flickr Image by theamarand. There many forms of micro-content: tweets, Facebook status updates, curated links, Vine videos, photos, visual quotes, etc. The e-book also points out that headlines may be the most basic type of micro-content, and have been a part of print publications for decades – think newspaper headlines.

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Content Arts Headline Map 106

Tech Soup

SEPTEMBER 4, 2014

The Arab Spring also demonstrated that storytelling doesn’t need a big budget or tons of editing time to be effective. For example, World Press Photo put together this powerful series on life in North Africa, giving an inside perspective not found in headlines, soundbites, or protest clips. Image: Aya Tarek / CC BY-NC-ND.

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Story Iowa Social Libya 60

The Storytelling Non-profit

DECEMBER 5, 2021

With a little planning and strategy, you can transform your newsletter into an effective communications tool for your organization. But what I really want to highlight is how they divide up the newsletter sections with great headlines. They use very catchy headlines that show the organization’s work.

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Newsletter Charity Headline Learning 62

Bloomerang

AUGUST 28, 2021

If you want to like take a photo of this, if you want to screenshot this, this is everything that I want you to be thinking about doing. Have a short story with a photo if possible. You want to use the best photo image that you have. I would like for you to use images of people looking directly at the camera. .

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Video Fundraising Guide Test 79

Nonprofit Tech for Good

DECEMBER 13, 2020

And we need tools that are effective and easy to produce so we can keep our connections fluid, generate enthusiasm for our ideas, and open new doors. Use a variety of photos or illustrations — and use them frequently. Select photos that tell a story related to your content and avoid using them purely for decoration.

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Design Slides Tips Online 291

Neon CRM

JULY 14, 2023

Visuals: Also include images that journalists can use in their pieces about your organization, like logos, key personnel photos, and event pictures. Headline: Create a clear, compelling headline that covers the most important aspect of your message. Another key point to nonprofit social media management is interactions.

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Public Build Strategy Press 52

DNL OmniMedia

OCTOBER 22, 2020

Effective nonprofit web design matters more than ever before. Without in-person events and amid increased competition for attention online, being able to reach, engage, and convert new donors online effectively is critical. Let’s explore the ways that Mustard Seed promotes its mission throughout every inch of the site: Photo gallery.

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Websites Organization Nonprofit Site 52

Connection Cafe

DECEMBER 22, 2013

million tweets and 914,000 photos shared, the Movember movement did something right. On Friday alone, there were 78,000 tweets and 10,000 photos shared of him. There’s been a lot of talk about the results of the 2013 Fundraising Effectiveness Project Survey. And I want more. And we talked. People give to people.

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Story Social Media Nonprofit Content 54

Nonprofits Source

AUGUST 31, 2022

More specifically, this process involves choosing layouts, colors, images, links, and other on-page elements. The goal of web design is to create a website that packages information in the most effective, engaging, and accessible way. You need a cost-effective way to set up a website in a short timeframe. Dynamic website layout.

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Design Web Images Nonprofit 52