Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2012

Flickr Photo By Mastery of Maps. But during the session on Learning in Public yesterday, with Beth Kanter, Co-Author of Networked Nonprofit, Jared Raynor from the TCC Group and Kathy Reich, from the David and Lucile Packard Foundation, I was reminded that all measurement needs to start with the most fundamental question – why measure?

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Evaluation Measure Seattle Lesson 95

Whole Whale

SEPTEMBER 8, 2023

Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers. Repeat what works – Keep using effective stories, calls to action, and emotional appeals.

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Neon CRM

JANUARY 19, 2024

7 Things Your Association Strategy Should Include Mapping out a strategy for your membership association isn’t a one-time process. Your strategic plan should detail how you’ll engage with the media, build community partnerships, and effectively communicate your organization’s values. Don’t stop there!

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Allegiance Group

APRIL 15, 2024

Evaluate peer organizations to identify your peers’ strengths and weaknesses, compare them to yours, and find opportunities to differentiate your organization. Start by mapping the journey your supporters follow when engaging with your organization. Peer organizations. Finalize the concept design.

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Allegiance Group

JUNE 13, 2024

However, this would be like starting a road trip without a map. Collect the information you need about your audience to create effective content. Think of these as mini, measurable targets that help you inch closer to achieving your more ambitious goals. Involving stakeholders to implement the strategy effectively.

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Marketing Analysis Nonprofit Audience 52

Amy Sample Ward

SEPTEMBER 20, 2010

From “texting&# to location based apps like FourSquare this panel will give you the nuts and bolts of the latest apps and tools organizations can use to effectively moblize and energize people online. Pay attention to the “change&# in weekly numbers and measure it against activities or messages you were pushing that week.

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ASU Lodestar Center

MARCH 27, 2013

Most donors believe that they are giving to worthwhile causes, but few conduct the necessary research to determine how effectively an organization uses donations to accomplish its mission. Unlike the numbers on a Form 990, a charity's success rate is much harder to measure. Americans donate nearly $300 billion annually to more than 1.2

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Donation Tennessee Charity Evaluation 87

Wild Apricot

JUNE 27, 2008

5 Keys to Effective Knowledge Transfer for Nonprofits. Effective communication â?? and more precisely, the effective transfer or exchange of knowledge â?? There are 5 elements key to an effective transfer or exchange of knowledge, the report suggests: Audience, Message, Method, Messenger, and Evaluation: Audience.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 22, 2011

Don’t get me wrong, I believe that for social media to be effective it must be aligned with organization’s program and communications objectives. It was created in the 1920s as a financial measure developed by DuPont and used by Alfred Sloan to make General Motors manageable. How It Works.

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Social Media Change Media Social 101

Nonprofits Source

JUNE 22, 2017

Sometimes it’s best to take a step back and evaluate if you’re doing everything possible to get your message heard. Email marketing is an effective channel but your message is often isolated to people who already know you exist. Step 2: Set expectations and key performance indicators to measure progress.

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Digital Marketing Guide Chapter 111

DNL OmniMedia

FEBRUARY 11, 2021

They’ve been applying science to major gifts fundraising to help nonprofits raise funds more effectively. We know that closely monitoring the data associated with major gift fundraising can lead to more effective prospecting, cultivation, and ongoing stewardship. 79% of major gift data is never entered into the CRM.

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Allegiance Group

MARCH 18, 2024

Yet, just like a master builder scrutinizes every angle and dimension, you also need to ensure you have the right tools to measure your creations’ success. In the ever-evolving landscape of digital channels, navigating the labyrinth of metrics can feel like traversing a maze without a map. Think beyond higher revenue.

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Measure Fundraising Analytics Channel 52

Amy Sample Ward

APRIL 27, 2009

Sound advice on how to evaluate which tech projects need to be done the exact same way that a for-profit would and which ones can be done creatively, with a deep dive into what “creatively” means. Measures: eCRM analytics, donations. Objectives: increase mission awareness, increase donations, increase communication.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2009

The focus was on learning about "Network Effectiveness" and the specific topics included strategies for network impact, approaches to evaluating networks and tools for accelerating and assessing network impact. It makes my listening and learning more effective because I'm looking for synthesized bits of wisdom to share.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2015

This process of reflection is embedded in the organization’s working style, not a random moment of inspiration after a program evaluation is completed. Everyone on staff understands that the questions are the best teachers and in an effort to sustain learning articulate questions and seek answers to those questions. .”

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

Are there methods and tools in the nonprofit and philanthropic sector for using it effectively? We also discussed that it would be useful to have a map or fuller array of case studies that illustrate how the data might be used for different interventions. ” Lucy Bernholz, “ Data-first Philanthropy.”

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The Modern Nonprofit

JUNE 6, 2024

Our step-by-step guide to strategic planning will help you create a clear roadmap, allocate resources effectively, and stay focused on your mission. Understanding your target audience’s characteristics, preferences, and behaviors will help you tailor your programs and services to meet their needs effectively.

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Profit Guide Build Metrics 59

Qgiv

AUGUST 27, 2021

Mapping out a fundraising event, especially while taking COVID into consideration, can feel like a game of psychological chess between yourself and the world. In this article, we’ll cover things to consider when evaluating the safety of your event, share some resources, and provide best practices on how to develop your plan.

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Nonprofit Tech for Good

MAY 25, 2024

For these teams, marketing automation can multiply their effect so they can create more connections and drive more donations. This is full-funnel marketing , and to do it effectively you need some technological assistance. And while that may sound simple in practice, you need the right tools and the right plan.

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Marketing Fundraising Test Nonprofit 206

DNL OmniMedia

FEBRUARY 1, 2023

While there are many technology consultants available, take the time to evaluate what they specialize in and the services they provide. However, for organizations conducting urgent or complex projects, a consultant that provides ongoing support can be a cost-effective alternative to hiring an internal team member to oversee their technology.

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Tech Soup

APRIL 10, 2015

Acumen — For finding a cost-effective way to evaluate its work. Direct Relief — For using interactive mapping to fight Ebola. Direct Relief made the list for "mapping and data collection [that] allowed the group to track the spread of the disease and identify where help was needed." The Howard G.

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NTEN

FEBRUARY 25, 2009

The first step in ensuring effective hiring of technology staff is to engage in a comprehensive needs assessment. Once you have answered these questions, map identified needs across functional roles. All of the information you collect utilizing these tools should be measured against the requirements in the original job description.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Learn to use the tools that help you measure success. If you've set specific goals and metrics to measure those goals over time, if after 3-6 months you have no tangible or intangible results, don't be afraid to move on or change something. Get a memory upgrade.

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Awareness Tips Social Media RSS 100

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2009

We also discussed the whole issue of network evaluation and the difficulty of measuring those relationships versus a specific impact. Also, the idea of faster tools like social network analysis that give us real time information and the need for someone who is embedded in the network as a real time evaluator.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

The goal is to encourage nonprofits to make New Year's resolutions to that help them more efficiently and effectively move people to support their organizations. I'm drilling down into the concept of " streamline " to brainstorm 52 ideas to help make your organization's social media strategy and use more effective and efficient.

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Social Media Media Tips Social 98

Connection Cafe

FEBRUARY 8, 2017

This past November, I had the pleasure of being in the audience when my colleague, Catherine LaCour, gave a talk on the Social Economy and posed the question—“ How will we build a better world? ” She described a road map for the future, with one of its superhighways being a focus on “radical collaboration.”.

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Tech Soup

JANUARY 3, 2017

Boston, Massachusetts: Measuring, Evaluating, and Improving Nonprofit Effectiveness. Saint Paul, Minnesota: Skill Extension: Maps (on the Green Line) | Sponsors: Maptime MSP Meetup, CARTO. Thursday, January 12, 2017. Boston, Massachusetts: January Salesforce Bootcamp 101 for Nonprofits. Friday, January 13, 2017.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2011

Don’t assign Twitter to someone in your organization that doesn’t have an interest in using it effectively. Map your network to find out where you need improvements and stronger network ties and decide how to improve them. Decide how you measure results ( ROI ). . Decide how you measure results ( ROI ).

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 3, 2008

If the conversations focuses on the results, not the measurement unit. This is an example of the networked effect. that is if the back end of the donation tool tracked that sort of thing or at least gave me data to map it out. " In my keynote, I spoke about the importance of intangibles for a couple of reasons.

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Get Fully Funded

MAY 1, 2023

How will you measure success? Evaluation Plan. This can be a separate section, or evaluation methods can be added to various other sections. Evaluation is critical to determine your effectiveness as a nonprofit — and it’s particularly important for grants. How much will it cost?

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Business Nonprofit Summary Homeless 124

Neon CRM

SEPTEMBER 5, 2023

In this article, we’ll cover how to create a donor data migration strategy with deep dives into data mapping, data cleaning, and testing. Build a data mapping plan: Understand your current data structure comprehensively, identifying the fields and attributes you use at your organization. What is Data Mapping? Sound exciting?

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Forum One

JUNE 21, 2023

A successful strategy defines a clear problem, understands and defines the audiences you’re trying to reach, and includes plans and tactics for measuring and analyzing success along the way. Periodic check-ins, ideally quarterly but at least twice a year, mean evaluating the success of the strategy and iterating.

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Digital Case Study Map Review 65

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

Mapping Metrics to Social Media Strategy: This wiki will be retooled to go deeper in more specific metrics linked to strategy. Effective Professional Networking Skills I've written about this in the next section. This will be a new area of inquiry and a major one for me. I will explore in more depth the analytics tools.

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CauseVox

DECEMBER 8, 2023

To kickstart the planning process, define specific and measurable goals aligned with your organization’s mission. This evaluation isn’t just about numbers; it’s a vital step in determining your ROI , and helping you make informed decisions about repeating or refining strategies.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2010

The focus has been to develop practice and share insights on networked effectiveness. Crowds are powerful, but you must know how to effectively use them or it can be more work. The measures of impact for this project include diversity, deeper and more relevant reporting, and better connection with listeners. What do you track?

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

Then, I match this against participant feedback/evaluations. How might you measure it? What's your strategy map? My NTC panel on social media metrics, measurement, and roi will include a case study slam - so stay tuned). What worked? What didn't? What's the outcome? What's the key metric? The report out was amazing.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

The Social Media Strategy Map and Worksheet 1. Now, restate your objective so it is “SMART” – specific, measurable, attainable, realistic, and time-based? Make your objectives "SMART" (Specific, Measurable, Attainable, Realistic, and Time-Bound). On the other hand, it may not be an effective in the long run. Measurement.

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